Calming Collar Dog

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

10.1%

Market size, estimated

£145Ka year

Peak month

November2.2× the quietest month

Top search term

adaptil collar for dogs33K searches a year

Listings sell for £13.41 on average, from £5.71 to £22.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.41 that is £10K to £13K a year per listing.

Average price

£13.41under the $15 to $100 sweet spot

Price range

£5.71–£22.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #119 within Cats. It carries 982 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

31.9%

Average rank

#119in Cats

Average rating

3.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

982per listing

Listings tracked

14

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months