Calming Collar Dog

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

10.1%

Market size, estimated

£145Ka year

Peak month

November2.2× the quietest month

Top search term

adaptil collar for dogs33K searches a year

Listings sell for £13.41 on average, from £5.71 to £22.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.41 that is £10K to £13K a year per listing.

Average price

£13.41under the $15 to $100 sweet spot

Price range

£5.71–£22.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #119 within Cats. It carries 982 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

31.9%

Average rank

#119in Cats

Average rating

3.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

982per listing

Listings tracked

14

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months