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Cactus Cat Scratching Post

Fail

Shoppers spend only $35K a year here, so Cactus Cat Scratching Post is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£35K/yr49K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
33%top-5 click share · 21 brands · 25 sellers

Flapen Score

Cactus Cat Scratching Post against its category

The dotted line is the Pet Supplies average. Past it, Cactus Cat Scratching Post is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cactus Cat Scratching Post market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cactus Cat Scratching Post 49K times last year and spent an estimated £35K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.9%
Market size, estimated
£35Ka year
Peak month
October2.0× the quietest month
Top search term
green cat tree13K searches a year

02 · Price

A sale here is worth £36.04.

Listings sell for £36.04 on average, from £10.64 to £82.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £36.04 that is £0 to £4K a year per listing.

Average price
£36.04inside the $15 to $100 sweet spot
Price range
£10.64–£82.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #166 within Cats. It carries 699 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
83%
Out of stock, average day
20.0%
Average rank
#166in Cats
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cactus Cat Scratching Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£692£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

33%

Top 20: 79%

Open market

15%

  • Yaheetech24%
  • PAWZ Road21%
  • Taoqimiao17%
  • Amazon Basics10%
  • Hzuaneri9%
  • MORA PETS4%
  • Open — no brand owns it (15 brands, 15%)

Demand

Cactus Cat Scratching Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Cactus Cat Scratching Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green cat tree13K/yr
  • cactus cat tree14K/yr
  • cat tree green10K/yr
  • cat tree cactus4K/yr
  • cactus cat scratching post4K/yr
  • cactus scratching post2K/yr
  • cat scratching post cactus2K/yr

Reviews and returns

What reviews say buyers love and hate about Cactus Cat Scratching Post

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.10

A bit small

More narrow than I thought

Bigger than I thought

Durability11%−0.11

Lasted just over 2 month

not sure it'll last

broke apart with nails sticking out in a matter of two weeks

Strength6%+0.45

they didnt feel extremely sturdy

Good tree weak pipe

is a bit wobbly

Value For Money5%+0.32

Looks expensive

Its a little pricey

Pricey

Assembly/Installation4%+0.91

Really disappointed spent over an hour putting this together only to get right to the end to realise one of the poles were missing P6 which attaches the main top shelf

It took me an hour to build it by myself at least

Love

Pet Friendly29%

My cats absolutely love this

Cat approved

Cats love it

Strength13%+0.45

It feels really stable too so im really impressed

It's quite sturdy

sturdier than the usual cat tree

Value For Money12%+0.32

Good price

Good value for money

Good value for money

Quality-Overall10%+0.06

it's a well made product

Excellent quality

Amazing value for this the quality is good as well as for durability the screws fasten tight really tight so its steady

Assembly/Installation7%+0.91

Easy to assemble

Easy to put together

Easy to follow instructions that are included

Return

1.1% Return rate 53% Fixable by listing

Size-Overall42%█▆▇▇▃▅

A bit small

More narrow than I thought

Bigger than I thought

Defective Material/Parts15%▂█▅▄▄▂
Quality-Overall8%▅▃▅▁▇█

not good quality at all

Strength7%▃▆▁▁█▃

they didnt feel extremely sturdy

Good tree weak pipe

is a bit wobbly

Assembly/Installation5%▁▁▆▁██

Really disappointed spent over an hour putting this together only to get right to the end to realise one of the poles were missing P6 which attaches the main top shelf

It took me an hour to build it by myself at least

FAQ

Common Cactus Cat Scratching Post questions

Answered from the same tracked data.