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Buffalo Horns for Dogs

Fail

Prices span $5.41–$14.99, mostly outside the sweet spot, so Buffalo Horns for Dogs is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£33K/yr34K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
60%top-5 click share · 9 brands · 23 sellers

Flapen Score

Buffalo Horns for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Buffalo Horns for Dogs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Horns for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buffalo Horns for Dogs 34K times last year and spent an estimated £33K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
11.0%
Market size, estimated
£33Ka year
Peak month
December2.4× the quietest month
Top search term
buffalo horns for dogs26K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £5.41 to £14.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.86 that is £886 to £2K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£5.41–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£886–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #439 within Treats. It carries 226 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
3.3%
Average rank
#439in Treats
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Buffalo Horns for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

23

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

10%

  • PAWLICIOUS26%
  • MALTBYS' STORES 1904 LTD21%
  • NAW14%
  • Ace Antlers12%
  • Cuddles11%
  • YöL6%
  • Open — no brand owns it (3 brands, 10%)

Demand

Buffalo Horns for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Buffalo Horns for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buffalo horns for dogs26K/yr
  • buffalo horn3K/yr
  • horns for dogs3K/yr
  • dog horn chew2K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Horns for Dogs

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pet Friendly”
27%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible smell”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Buffalo Horns for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data