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Budgie Treats

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $71K a year here, so Budgie Treats is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£71K/yr80K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 84 sellers

Flapen Score

Budgie Treats against its category

The dotted line is the Pet Supplies average. Past it, Budgie Treats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Budgie Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Budgie Treats 80K times last year and spent an estimated £71K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
13.0%
Market size, estimated
£71Ka year
Peak month
December1.6× the quietest month
Top search term
budgie treats64K searches a year

02 · Price

A sale here is worth £6.84.

Listings sell for £6.84 on average, from £1.71 to £19.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.84 that is £684 to £2K a year per listing.

Average price
£6.84under the $15 to $100 sweet spot
Price range
£1.71–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£684–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Birds. It carries 404 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#158in Birds
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Budgie Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

84

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

28%

  • HAPPYPET27%
  • Tweeter's Treats15%
  • Johnson & Johnson10%
  • Generic8%
  • MALTBYS' STORES 1904 LTD7%
  • SKYGOLD6%

Demand

Budgie Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Budgie Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • budgie treats64K/yr
  • bird treats11K/yr
  • canary treats5K/yr

Reviews and returns

What reviews say buyers love and hate about Budgie Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.30

Tiny little bits

Not fit for purpose

Too small

Value For Money25%+0.75

But quite pricey

Too expensive

There is cheaper brands

Quality-Overall6%+1.05

Poor quality

Poor

Hard Feel4%−0.03

Very hard budgies couldnt eat them

Bit battered about

Durability4%0.00

one so broken I won't be able to use it

it doest fall of

Love

Value For Money32%+0.75

Good price

value for money

Good value for money

Quality-Overall22%+1.05

Excellent quality

Good quality, in a resealable bag for freshness and good value for money

Good variety

Pet Friendly17%

Great as a treat for my lovebirds

My budgies love it

my birds love them

Taste-Overall6%+0.28

he seems to really enjoy the taste

Good treats for birds

Great treats ma budgie loves them he has had 3 different flavours definitely enjoys the Kiwi

Size-Overall4%−0.30

They're a decent size

Really big bag impressed

size is great size treat for them

Return

0.0% Return rate 31% Fixable by listing

Defective Material/Parts49%█▁▆▆▄▄
Size-Overall27%▁█▁▅▇▆

Tiny little bits

Not fit for purpose

Too small

Quality-Overall7%▁█▃▂▂▁

Poor quality

Poor

Ease Of Use6%▁▁▁▁█▆
Value For Money5%▁▁▁▁▁█

But quite pricey

Too expensive

There is cheaper brands

FAQ

Common Budgie Treats questions

Answered from the same tracked data.