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Bone Broth for Cats

Bone Broth for Cats shows low returns (0.0%), but a small market ($98K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 25Growth 70Conversion 83Competition 30Returns 100Price range 32Avg price 37Brand share 31Review moat 88Quality gap 67
This niche Category average

Is Bone Broth for Cats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bone Broth for Cats is a £98K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.

Bone Broth for Cats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +51.8% over the last 90 days and 8.9% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr10K
Search volume / yr+51.8%106K
Conversion rate8.9%
Avg price£10.42

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 54
Top-5 product click share67%
Open market13%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)9· 4 succeeded
Avg rating4.3★
Avg reviews249

Top Bone Broth for Cats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

8%

  • Applaws37%
  • INABA16%
  • Pets Purest16%
  • KARNLEA11%
  • Honest + Good5%
  • Encore5%
  • Open — no brand owns it (4 brands, 8%)

Bone Broth for Cats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR8.9%Products21Brands10Top 5 Brands87%OOS Rate0.2%Rating4.3★Reviews249Avg BSR#50
4K3KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Bone Broth for Cats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cat broth21K/yr
  • bone broth for cats19K/yr
  • cat gravy only11K/yr
  • cat gravy11K/yr
  • applaws broth6K/yr
  • ciao cat food7K/yr
  • cat bone broth6K/yr
  • broth for cats7K/yr
  • chicken broth for cats6K/yr
  • bone broth powder for cats4K/yr

What reviews say buyers love and hate about Bone Broth for Cats

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Pet Friendly28%

Cats love it

Quality-Overall11%

Excellent product

Taste-Overall7%

Great taste

Smell6%

it doesn't smell overly strongly

Value For Money6%

Good price

What buyers complain about

62% of reviews
Smell24%

only a slight smell

Value For Money17%

It is a little pricey

Taste-Overall4%

Obviously different cats have different tastes

Ease Of Use4%

its not that easy to use

Thickness3%

The broth itself is a thin

Common Bone Broth for Cats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bone Broth for Cats 54/100 on Amazon United Kingdom — Worth a look. The niche generates £98K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved +51.8% over the last 90 days.
Bone Broth for Cats buyers on Amazon United Kingdom complain most about Smell, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.