bone broth for cats
Worth a lookShows low returns (0.0%), but a small market ($98K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great249.14avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+51.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Price range
Okay£0.85–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 106K searches
According to Flapen's Amazon United Kingdom niche tracking, bone broth for cats is a £98K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bone broth for cats market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £83K–£104K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.2%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
54
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
8%
- Applaws37%
- INABA16%
- Pets Purest16%
- KARNLEA11%
- Honest + Good5%
- Encore5%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 22 weeks — +51.8% search growth over the last 90 days.Top bone broth for cats search terms
- cat broth21K/yr
- bone broth for cats19K/yr
- cat gravy only11K/yr
- cat gravy11K/yr
- applaws broth6K/yr
- ciao cat food7K/yr
- cat bone broth6K/yr
- broth for cats7K/yr
- chicken broth for cats6K/yr
- bone broth powder for cats4K/yr
Top bone broth for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applaws Natural Fish Bone Broth Selection for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 4x85g Spout Pouch
Applaws£3.834.5★107 rev
Pets Purest Bone Broth for Dogs & Cats 250g Chicken Bone Broth Powder for Dogs & Cats. Supports Joints Digestion Immunity & Healthy Skin and Coat
Pets Purest£12.154.1★155 rev
Applaws Natural Fish Bone Broth with Tuna for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 12x85g Spout Pouch
Applaws£11.344.6★42 rev
Karnlea Chicken Bone Broth for Dogs & Cats - Free Range | 100% Real & Natural Liquid Bone Broth for Pets | High in Collagen & Protein for Healthy Joints Gut Digestion Skin & Sickness Recovery
KARNLEA£9.104.0★355 rev
Honest + Good Pet Chicken Bone Broth & Pre-Biotic - 250g 50 Servings
Honest + Good£18.874.4★529 rev
Newest
by launch date
Encore Natural Bone Broth Chicken for Cats 8x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch
Encore£9.0223 rev
Encore Natural Bone Broth Mixed Selection for Cats 4x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch
Encore£4.5936 rev
Purina ONE Hydralife cat hydration drink | for adult cats | flavoured with chicken | 6 x 50g pack of 8
PURINA ONE£20.8842 rev
Ciao Broth by INABA Wet Cat Food - Chicken & Seafood Variety Pack (400g total) / Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
INABA£9.0185 rev
Ciao Broth by INABA Wet Cat Food - Chicken & Seafood Variety Pack (960g total) / Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
INABA£21.6350 rev
Trending
90-day click momentumPurina ONE Hydralife cat hydration drink | for adult cats | flavoured with chicken | 6 x 50g pack of 8
PURINA ONE£20.884.3★
Encore Natural Bone Broth Mixed Selection for Cats 4x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch
Encore£4.594.0★
Encore Natural Bone Broth Chicken for Cats 8x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch
Encore£9.024.2★
Applaws Natural Fish Bone Broth with Tuna for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 12x85g Spout Pouch
Applaws£11.344.6★
Applaws Natural Fish Bone Broth Selection for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 4x85g Spout Pouch
Applaws£3.834.5★
What buyers say about bone broth for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Excellent product”
“Great taste”
“it doesn't smell overly strongly”
“Good price”
“Keep them Hydrated”
“Taste wise my cat loves the flavour”
“Its easy to use”
“all the ingredients here are natural”
“you will have a clean dish”
What buyers complain about
“only a slight smell”
“It is a little pricey”
“Obviously different cats have different tastes”
“its not that easy to use”
“The broth itself is a thin”
“Cat didn't like all flavours”
“it just looked like cheap oil”
“Very misleading advertising”
“waste of resources”
“we suspect purely because he can't chew his food”
Common questions
- Is bone broth for cats profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bone broth for cats niche?
- 10 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bone broth for cats?
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the bone broth for cats niche?
- Listings span £0.85–£21.63; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.