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Bone Broth for Cats

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $98K a year here, so Bone Broth for Cats is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£98K/yr106K searches / yr
90-day growth
+51.8%search demand this quarter
Competition
67%top-5 click share · 10 brands · 54 sellers

Flapen Score

Bone Broth for Cats against its category

The dotted line is the Pet Supplies average. Past it, Bone Broth for Cats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Broth for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Broth for Cats 106K times last year and spent an estimated £98K. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+51.8%
Conversion, latest week
8.9%
Market size, estimated
£98Ka year
Top search term
cat broth21K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £0.85 to £21.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.42 that is £3K to £5K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£0.85–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #50 within Cats. It carries 249 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#50in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
21

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bone Broth for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

8%

  • Applaws37%
  • INABA16%
  • Pets Purest16%
  • KARNLEA11%
  • Honest + Good5%
  • Encore5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Bone Broth for Cats search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Bone Broth for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat broth21K/yr
  • bone broth for cats19K/yr
  • cat gravy only11K/yr
  • cat gravy11K/yr
  • applaws broth6K/yr
  • ciao cat food7K/yr
  • cat bone broth6K/yr
  • broth for cats7K/yr
  • chicken broth for cats6K/yr
  • bone broth powder for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Broth for Cats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%−0.21

only a slight smell

Smells awful

it smells a little weird

Value For Money17%−0.06

It is a little pricey

the price is quite steep

It's not the cheapest

Taste-Overall4%−0.02

Obviously different cats have different tastes

a tiny little bit on the tip of my tongue tasted way too salty for an animal so a big

I cant comment on the taste

Ease Of Use4%−0.03

its not that easy to use

it is hard to get out of the packets

You have to unscrew the hard plastic cap

Thickness3%

The broth itself is a thin

its a thicker liquid than Id have thought

They're like a thick

Love

Pet Friendly28%

Cats love it

Dog loves it

Good for dogs

Quality-Overall11%+0.49

Excellent product

Good quality cat food only more variety fish box

Good quality natural product

Taste-Overall7%−0.02

Great taste

good for a treat

it works particularly well because it makes ordinary food more appealing

Smell6%−0.21

it doesn't smell overly strongly

Doesn't smell bad

No nasty smells

Value For Money6%−0.06

Good price

reasonably priced

Good value for money

FAQ

Common Bone Broth for Cats questions

Answered from the same tracked data.