Is Bird Water Feeder profitable to sell on Amazon United Kingdom?

Flapen scores Bird Water Feeder 66 out of 100 on Amazon United Kingdom, a Pass. Shoppers spend £23K a year across 48 tracked products. Amazon counts 2 of the 14 products launched in the last year as successful launches. Search demand grew +117.2% in the last 90 days.

How competitive is the Bird Water Feeder niche on Amazon United Kingdom?

37 brands and 85 sellers compete in Bird Water Feeder on Amazon United Kingdom. The top 5 Bird Water Feeder products take 33% of clicks, and the top 5 brands take 41%.

What does it cost to enter the Bird Water Feeder niche?

Bird Water Feeder sells for £8.71 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.02 to £19.18. The average product has 641 reviews, the count a new listing must catch up to.

Bird Water Feeder

Pass

Bird Water Feeder scores 66 out of 100, a Pass. Shoppers spend $23K a year here, search demand grew +117.2% this quarter, and returns run at 0.8% of orders.

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Flapen Score: 66
66 / 100Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size: £23K/yr81K searches / yr
90-day growth: +117.2%search demand this quarter
Competition: 33%top-5 click share · 37 brands · 85 sellers

Flapen Score

Bird Water Feeder against its category

The dotted line is the Pet Supplies average. Past it, Bird Water Feeder is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Bird Water Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Water Feeder 81K times last year and spent an estimated £23K. The top 5 brands take 41% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +117.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months: 81K
Growth, 90 days vs prior 90: +117.2%
Conversion, latest week: 3.3%
Market size, estimated: £23Ka year
Top search term: bird water feeder40K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £2.02 to £19.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.71 that is £0 to £871 a year per listing.

Average price: £8.71under the $15 to $100 sweet spot
Price range: £2.02–£19.18
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: £0–£871
Returns: 0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #147 within Birds. It carries 641 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 75%
Out of stock, average day: 17.0%
Average rank: #147in Birds
Average rating: 4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews: 641per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 2Amazon's first-year sales bar
Average brand age: 25 months

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