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Biorb Service Kit

Fail

The top 5 brands take 100% of clicks, so Biorb Service Kit is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£97K/yr46K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
89%top-5 click share · 5 brands · 21 sellers

Flapen Score

Biorb Service Kit against its category

The dotted line is the Pet Supplies average. Past it, Biorb Service Kit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biorb Service Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biorb Service Kit 46K times last year and spent an estimated £97K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
18.3%
Market size, estimated
£97Ka year
Peak month
October1.5× the quietest month
Top search term
biorb service kit25K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £5.96 to £25.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.63 that is £6K to £9K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£5.96–£25.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Fish & Aquatic Pets. It carries 1,417 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#99in Fish & Aquatic Pets
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Biorb Service Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • biOrb64%
  • Finest-Filters23%
  • Pisces6%
  • Generic4%
  • beaufan3%

Demand

Biorb Service Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Biorb Service Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biorb service kit25K/yr
  • biorb filter15K/yr
  • biorb filter replacement5K/yr
  • biorb filter kit1K/yr

Reviews and returns

What reviews say buyers love and hate about Biorb Service Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration38%−0.09

These do not work as well as the real Bio orb filters sadly

Filters

Ease Of Cleaning25%−0.07

Water filthy after clean out

Natural Resource Wastage25%−0.07

Waste of time

Quality-Overall13%−0.02

Very poor quality

Love

Value For Money51%+3.46

half the price

Good value for money

Great price

Size-Overall14%+0.73

Excellent fit

was really pleased with how well they fit into my tank

Good size and fit for biorb life

Quality-Overall13%−0.02

No complaints

Good quality

fantastic product

Advertised Vs Actual Product8%+0.38

exactly what I wanted

Product as requested

Filtration6%−0.09

the filter seems to be working just as effectively as the branded version

Filter

Return

0.1% Return rate 30% Fixable by listing

Filtration24%█▅▃▂█▁

These do not work as well as the real Bio orb filters sadly

Filters

Size-Overall22%▁▁▁█▁▁
Thin13%▁▁▁█▁▁
Compatibility-Overall13%▁▁█▆▁▁
Advertised Vs Actual Product9%▁█▆▁▁▁

FAQ

Common Biorb Service Kit questions

Answered from the same tracked data.