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Betta Fish Accessories

Maybe

Returns run at only 0.4% of orders. But prices span $2.97–$13.95, mostly outside the sweet spot, so Betta Fish Accessories is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£45K/yr169K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
25%top-5 click share · 56 brands · 82 sellers

Flapen Score

Betta Fish Accessories against its category

The dotted line is the Pet Supplies average. Past it, Betta Fish Accessories is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betta Fish Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Betta Fish Accessories 169K times last year and spent an estimated £45K. The top 5 brands take 35% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
4.3%
Market size, estimated
£45Ka year
Top search term
betta fish accessories68K searches a year

02 · Price

A sale here is worth £6.26.

Listings sell for £6.26 on average, from £2.97 to £13.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.26 that is £0 to £626 a year per listing.

Average price
£6.26under the $15 to $100 sweet spot
Price range
£2.97–£13.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£626
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #329 within Beds, Bedding & Furniture. It carries 680 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
22.4%
Average rank
#329in Beds, Bedding & Furniture
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Betta Fish Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£906£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

56 rising

Sellers

82

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

25%

Top 20: 62%

Open market

60%

  • Zoo Med12%
  • Generic6%
  • TUBAWD6%
  • suction5%
  • DNTHYRIN5%
  • SunGrow5%

Demand

Betta Fish Accessories search demand

Weekly searches over the year. Pick a range.

4K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Betta Fish Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betta fish accessories68K/yr
  • betta hammock30K/yr
  • betta fish20K/yr
  • betta11K/yr
  • beta fish tank accessories10K/yr
  • betta fish hammock11K/yr
  • betta fish tank accessories8K/yr
  • beta fish5K/yr
  • betta fish toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Betta Fish Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.15

Quite small

Not fit for purpose

It's actually quite big

Quality-Overall11%+1.16

Bad quality

Cheaply made

its such cheap quality

Design-Overall5%−0.06

1 of the leaves are poor design as it is one leaf sat under another leaf in the exact same position I'm really not satisfied with this purchase at all

Design Flaw

Need a design revision

Value For Money4%+1.07

Perhaps a tad expensive

just a bit overpriced

Although its slightly more expensive than other options

Advertised Vs Actual Product4%+0.47

nothing like the picture

Picture is misleading as only one piece is what you get colour is also quite red

Either misleading description or faulty unit

Love

Quality-Overall24%+1.16

Amazing quality

Very good quality and arrived quickly

Top quality plants always

Size-Overall11%−0.15

a good size

Pleased with product and size

Size okay the big one

Value For Money10%+1.07

Great value

Good Price

Fair price

Advertised Vs Actual Product10%+0.47

As advertised

As pictured

As expected

Color5%+0.18

The colours are gorgeous

Love the colour

a lovely bright Green

Return

0.4% Return rate 51% Fixable by listing

Size-Overall36%▇▄▇█▆▇

Quite small

Not fit for purpose

It's actually quite big

Defective Material/Parts17%▄█▇▆▅▇
Functionality-Overall11%▃█▃▂▃▃
Adhesion/Stickiness7%██▄▃▃▂
Advertised Vs Actual Product6%▆▅▅█▅▅

nothing like the picture

Picture is misleading as only one piece is what you get colour is also quite red

Either misleading description or faulty unit

FAQ

Common Betta Fish Accessories questions

Answered from the same tracked data.