Skip to content

Bentonite Cat Litter

Fail

The top 5 brands take 97% of clicks, so Bentonite Cat Litter is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£55K/yr23K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
70%top-5 click share · 6 brands · 16 sellers

Flapen Score

Bentonite Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Bentonite Cat Litter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bentonite Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bentonite Cat Litter 23K times last year and spent an estimated £55K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
19.3%
Market size, estimated
£55Ka year
Top search term
bentonite cat litter18K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £2.54 to £25.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£2.54–£25.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #43 within Cats. It carries 3,433 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
7.2%
Average rank
#43in Cats
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,433per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Bentonite Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • by Amazon43%
  • Petsentials39%
  • Fur & Bone9%
  • Vivo Technologies4%
  • Sanicat3%
  • BioKitty3%

Demand

Bentonite Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Bentonite Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%−0.23

Bad smell

Smells to strong

A slight smell to it

Value For Money9%+1.67

There are other cheaper

Overpriced

Yes a little expensive

Ease Of Cleaning8%+0.21

Really hard to clean without throwing the lot away

A lot of dust in the air

incredibly dusty

Quality-Overall6%+0.34

Falsely advertised Poor quality litter

Poor Quality product

Not as good as my usual brand

Size-Overall5%−0.04

Bags are so small

granules too big

Small

Love

Smell27%−0.23

Smells really fresh

no unpleasant smells

Odor control

Value For Money16%+1.67

Very affordable

Price is affordable

Good value for money

Quality-Overall12%+0.34

Great litter quality

Very good cat litter

Excellent product

Ease Of Cleaning10%+0.21

It's perfect for my Pet Peviot Self Cleaning litter

easy to clean up

Easy to clean

Pet Friendly5%

very suitable for cats

cats love it

the cats are happy with it

Return

0.1% Return rate 16% Fixable by listing

Leak-Proof22%▄▆▇▅█▃
Smell15%▄█▁▅▁▃

Bad smell

Smells to strong

A slight smell to it

Advertised Vs Actual Product8%█▃▁▂▇█
Adhesion/Stickiness6%▁▅▃▃█▁

It goes all sticky

Extremely sticky

sticks everywhere like glue

Ease Of Cleaning4%▁▅▅▄▁█

Really hard to clean without throwing the lot away

A lot of dust in the air

incredibly dusty

FAQ

Common Bentonite Cat Litter questions

Answered from the same tracked data.