Bentonite Cat Litter
FailThe top 5 brands take 97% of clicks, so Bentonite Cat Litter is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £55K/yr23K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 16 sellers
Flapen Score
Bentonite Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Bentonite Cat Litter is stronger. Inside it, weaker.
Market
The Bentonite Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bentonite Cat Litter 23K times last year and spent an estimated £55K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
19.3% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 19.3%
- Market size, estimated
- £55Ka year
- Top search term
- bentonite cat litter18K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £2.54 to £25.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £2.54–£25.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #43 within Cats. It carries 3,433 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 67%
- Out of stock, average day
- 7.2%
- Average rank
- #43in Cats
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,433per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Bentonite Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Bentonite Premium Cat Litter Baby Powder Scent 10L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £11.39
- Rating
- 4.1/5
- Reviews
- 15,740
- Age
- 6y ago

Petsentials Super Clumping Cat Litter with Activated Carbon 10L | Ultra Absorbent Bentonite Clay Odour Control Fast Clumping Low Dust | Premium Cat Litter for Hygienic Litter Box
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 4y ago

Petsentials Super Clumping Cat Litter with Fresh Linen Scent | 10L Bentonite Clay | Ultra Absorbent & Odour Control | Fast Clumping Low Waste Ideal for Indoor Cats
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 4y ago

Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

Petsentials Super Clumping Cat Litter with Activated Carbon | 20L | Ultra Absorbent Bentonite Clay Odour Control Low Dust Fast Clumping
- Price
- £17.68
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
Trending
90-day click momentum
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

Petsentials Super Clumping Cat Litter with Activated Carbon 10L | Ultra Absorbent Bentonite Clay Odour Control Fast Clumping Low Dust | Premium Cat Litter for Hygienic Litter Box
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 4y ago

Petsentials Super Clumping Cat Litter with Fresh Linen Scent | 10L Bentonite Clay | Ultra Absorbent & Odour Control | Fast Clumping Low Waste Ideal for Indoor Cats
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 4y ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

by Amazon Bentonite Premium Cat Litter Baby Powder Scent 10L (Pack of 1) (Previously a Lifelong brand same product)
- Price
- £11.39
- Rating
- 4.1/5
- Reviews
- 15,740
- Age
- 6y ago
Newest
by launch date
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

Petsentials Natural Clumping Cat Litter - 20L | Bentonite Cat Litter with Fresh Linen Scent & Ultimate Absorption - Low Dust and Easy Clean
- Price
- £16.80
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago

Petsentials Super Clumping Cat Litter with Activated Carbon | 20L | Ultra Absorbent Bentonite Clay Odour Control Low Dust Fast Clumping
- Price
- £17.68
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

by Amazon Extra White Ultra Clumping Cat Litter 10L
- Price
- £8.77
- Rating
- 4.3/5
- Reviews
- 4,643
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- by Amazon43%
- Petsentials39%
- Fur & Bone9%
- Vivo Technologies4%
- Sanicat3%
- BioKitty3%
Demand
Bentonite Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6× · 6 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Bentonite Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Smells to strong
A slight smell to it
There are other cheaper
Overpriced
Yes a little expensive
Really hard to clean without throwing the lot away
A lot of dust in the air
incredibly dusty
Falsely advertised Poor quality litter
Poor Quality product
Not as good as my usual brand
Bags are so small
granules too big
Small
Love
Smells really fresh
no unpleasant smells
Odor control
Very affordable
Price is affordable
Good value for money
Great litter quality
Very good cat litter
Excellent product
It's perfect for my Pet Peviot Self Cleaning litter
easy to clean up
Easy to clean
very suitable for cats
cats love it
the cats are happy with it
Return
0.1% Return rate 16% Fixable by listing
Bad smell
Smells to strong
A slight smell to it
It goes all sticky
Extremely sticky
sticks everywhere like glue
Really hard to clean without throwing the lot away
A lot of dust in the air
incredibly dusty
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bentonite Cat Litter questions
Answered from the same tracked data.









