Bearded Dragon Substrate

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

9.9%

Market size, estimated

£45Ka year

Top search term

bearded dragon substrate27K searches a year

Listings sell for £10.81 on average, from £5.81 to £27.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.81 that is £1K to £3K a year per listing.

Average price

£10.81under the $15 to $100 sweet spot

Price range

£5.81–£27.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #35 within Insects. It carries 852 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

80%

Out of stock, average day

5.0%

Average rank

#35in Insects

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

852per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months