Baby Powder Dog Shampoo
FailThe top 5 brands take 100% of clicks, so Baby Powder Dog Shampoo is a Fail.
- Flapen Score
- 39 / 100Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 5039
- Market size
- £130K/yr79K searches / yr
- 90-day growth
- -31.5%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 18 sellers
Flapen Score
Baby Powder Dog Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Baby Powder Dog Shampoo is stronger. Inside it, weaker.
Market
The Baby Powder Dog Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Powder Dog Shampoo 79K times last year and spent an estimated £130K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -31.5%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £130Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- groom professional dog shampoo32K searches a year
02 · Price
A sale here is worth £15.26.
Listings sell for £15.26 on average, from £5.70 to £26.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.26 that is £4K to £8K a year per listing.
- Average price
- £15.26inside the $15 to $100 sweet spot
- Price range
- £5.70–£26.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #206 within Grooming. It carries 5,337 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 12.0%
- Average rank
- #206in Grooming
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,337per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Baby Powder Dog Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 1L
- Price
- £13.27
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 12y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent best puppy shampoo Vegan pet shampoo professional (625ml)
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 4L
- Price
- £24.83
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago

GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 350ml
- Price
- £9.27
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago

Pretty Pooch Gentle Touch Dog Shampoo & Conditioner - 2 Litres (Baby Powder Fragrance) - A Non-itchy Professional Deep Cleaning Shampoo for Dogs with Sensitive Skin! (2 Litre Baby Powder)
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 3,074
- Age
- 7y ago
Trending
90-day click momentum
GROOM PROFESSIONAL Apple Smooth Dog Shampoo - Cleansing Shampoo for Smelly Dogs - Gentle Relief Sensitive Dry or Itchy Skin - Promotes Shine & Repairs Damaged Coats - Deodorising & Fresh Scent 4L
- Price
- £18.43
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 10mo ago

GROOM PROFESSIONAL Coconut Moisturising Dog Shampoo for Itchy Skin - Soothing for Dry Itchy Skin - Reduces Skin Irritation - Coconut Oil to Condition Coat & Remove Dandruff - Gentle for Puppies 450ml
- Price
- £9.27
- Rating
- 4.6/5
- Reviews
- 2,102
- Age
- 9y ago

GROOM PROFESSIONAL Aloe Wonder Dog Shampoo - Soothing Relief for Itchy or Sensitive Skin - Hydrates Dry Flaky & Irritated Skin - Gentle Formula for Puppy/Dogs - Relieves Itching w/Aloe Vera 4L
- Price
- £19.24
- Rating
- 4.5/5
- Reviews
- 619
- Age
- 10mo ago

GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 350ml
- Price
- £9.27
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago

GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 4L
- Price
- £24.83
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago
Newest
by launch date
GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 4L
- Price
- £24.83
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago

GROOM PROFESSIONAL Baby Fresh Dog Shampoo - Soothing Baby Powder Dog Shampoo - Gentle for Sensitive or Itchy Skin - Removes Dandruff & Smelly Puppy Odours w/Aloe Vera to Help Itching Relief 350ml
- Price
- £9.27
- Rating
- 4.7/5
- Reviews
- 19,484
- Age
- 10mo ago

GROOM PROFESSIONAL Coconut Moisturising Dog Shampoo for Itchy Skin - Soothing for Dry Itchy Skin - Reduces Skin Irritation - Coconut Oil to Condition Coat & Remove Dandruff - Gentle for Puppies 4L
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 2,102
- Age
- 10mo ago

GROOM PROFESSIONAL Cherry Sparkle Dog Shampoo - Deep Cleansing & Repairing Pet Grooming Shampoo for Smelly Dogs & Puppies - Soothing Relief for Itchy Skin - Cherry Extracts for Shine & Condition 4L
- Price
- £18.88
- Rating
- 4.5/5
- Reviews
- 679
- Age
- 10mo ago

GROOM PROFESSIONAL Dirty Dogs Shampoo - Dog Shampoo for Smelly Dogs - Deep Cleansing for Stubborn Dirt Odours & Stains - Removes Grime Freshens & Conditions - Ideal for Dirty or Greasy Coats 4L
- Price
- £23.19
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- GROOM PROFESSIONAL76%
- BUGALUGS12%
- Pretty Pooch5%
- Ancol5%
- Dirtbusters3%
- Open — no brand owns it (0%)
Demand
Baby Powder Dog Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Baby Powder Dog Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- groom professional dog shampoo32K/yr
- baby powder dog shampoo12K/yr
- dog shampoo baby powder9K/yr
- groom professional12K/yr
- baby fresh dog shampoo7K/yr
- professional dog shampoo5K/yr
- dog shampoo groom professional4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Powder Dog Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells like dirty nappies
the scent is very mild
Didn't like the smell
smelt fab after she has allergies
it gave my dog a really really bad rash
Made my dog itch terrible
This shampoo is not the greatest
Poor Quality
Poor quality product
so in my case a bit expensive
Pricey
Does not clean
loves nothing more than getting messy
Love
Amazing smell
Long lasting smell
Great fragrance
Good quality shampoo
Top quality that will last for ages
Excellent Product
Excellent value for money
Good value
Worth the money
Gentle on skin
What I love most is how gentle it is
Doggo feels soft
cleans the dogs well
gets my dog very clean
really cleans them
Return
0.1% Return rate 3% Fixable by listing
Smells like dirty nappies
the scent is very mild
Didn't like the smell
so in my case a bit expensive
Pricey
another layer of difficulty
Makes it nearly impossible to open
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Powder Dog Shampoo questions
Answered from the same tracked data.









