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Baby Powder Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Baby Powder Dog Shampoo is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£130K/yr79K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
71%top-5 click share · 5 brands · 18 sellers

Flapen Score

Baby Powder Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Baby Powder Dog Shampoo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Powder Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Powder Dog Shampoo 79K times last year and spent an estimated £130K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
10.8%
Market size, estimated
£130Ka year
Peak month
February1.6× the quietest month
Top search term
groom professional dog shampoo32K searches a year

02 · Price

A sale here is worth £15.26.

Listings sell for £15.26 on average, from £5.70 to £26.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.26 that is £4K to £8K a year per listing.

Average price
£15.26inside the $15 to $100 sweet spot
Price range
£5.70–£26.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #206 within Grooming. It carries 5,337 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
12.0%
Average rank
#206in Grooming
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,337per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Baby Powder Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • GROOM PROFESSIONAL76%
  • BUGALUGS12%
  • Pretty Pooch5%
  • Ancol5%
  • Dirtbusters3%
  • Open — no brand owns it (0%)

Demand

Baby Powder Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Baby Powder Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groom professional dog shampoo32K/yr
  • baby powder dog shampoo12K/yr
  • dog shampoo baby powder9K/yr
  • groom professional12K/yr
  • baby fresh dog shampoo7K/yr
  • professional dog shampoo5K/yr
  • dog shampoo groom professional4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Powder Dog Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell35%+3.29

Smells like dirty nappies

the scent is very mild

Didn't like the smell

Allergies10%−0.08

smelt fab after she has allergies

it gave my dog a really really bad rash

Made my dog itch terrible

Quality-Overall9%+0.06

This shampoo is not the greatest

Poor Quality

Poor quality product

Value For Money6%−0.01

so in my case a bit expensive

Pricey

Ease Of Cleaning6%+0.26

Does not clean

loves nothing more than getting messy

Love

Smell68%+3.29

Amazing smell

Long lasting smell

Great fragrance

Quality-Overall9%+0.06

Good quality shampoo

Top quality that will last for ages

Excellent Product

Value For Money5%−0.01

Excellent value for money

Good value

Worth the money

Soft Feel3%

Gentle on skin

What I love most is how gentle it is

Doggo feels soft

Ease Of Cleaning3%+0.26

cleans the dogs well

gets my dog very clean

really cleans them

Return

0.1% Return rate 3% Fixable by listing

Leak-Proof30%▁▅▅▇█▁
Smell29%▁▆▃▃▃█

Smells like dirty nappies

the scent is very mild

Didn't like the smell

Value For Money7%▁▁██▁▁

so in my case a bit expensive

Pricey

Ease Of Use6%█▁▄▁▁▁

another layer of difficulty

Makes it nearly impossible to open

Strength5%█▁▁▅▁▁

FAQ

Common Baby Powder Dog Shampoo questions

Answered from the same tracked data.