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Ava Dog Food Dry

Fail

The top 5 brands take 95% of clicks, so Ava Dog Food Dry is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£130K/yr66K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
76%top-5 click share · 7 brands · 113 sellers

Flapen Score

Ava Dog Food Dry against its category

The dotted line is the Pet Supplies average. Past it, Ava Dog Food Dry is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ava Dog Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ava Dog Food Dry 66K times last year and spent an estimated £130K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
11.1%
Market size, estimated
£130Ka year
Peak month
January6.5× the quietest month
Top search term
arkwrights dog food 15kg20K searches a year

02 · Price

A sale here is worth £17.71.

Listings sell for £17.71 on average, from £8.24 to £30.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.71 that is £4K to £9K a year per listing.

Average price
£17.71inside the $15 to $100 sweet spot
Price range
£8.24–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Food. It carries 1,665 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#174in Food
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Ava Dog Food Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

113

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Arkwrights72%
  • Skinners8%
  • Wagg7%
  • Skinners Ltd4%
  • The Hunger of the Wolf3%
  • Dr John3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ava Dog Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Ava Dog Food Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arkwrights dog food 15kg20K/yr
  • working dog food14K/yr
  • millies wolfheart dry dog food9K/yr
  • large breed dog food9K/yr
  • arkwrights sensitive dog food 15kg5K/yr
  • arkwrights dog food4K/yr
  • working dog food 15kg dry4K/yr
  • dog buscuits2K/yr

Reviews and returns

What reviews say buyers love and hate about Ava Dog Food Dry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+1.05

Thats why its cheap

Check the food before feeding the dog it that's even if it arrives it's cheap for a reason

too pricey

Indigestion14%−0.12

Gave my dog diarrhoea

Bad tummy's

Made my dog seriously ill with persistent diarrhea

Size-Overall13%+0.02

Large bag

Bigger than I thought

but this time it was a couple of inches short

Taste-Overall8%

Can't advise on taste as I've not tasted it

taste it because our dog is very fussy

Very disappointed in this food

Moist/Dry7%−0.04

It's an extremely dry biscuit

the kibble is large and very dry

Leaves poops really dry and chalky

Love

Value For Money35%+1.05

Good price

Best value

Reasonable price

Pet Friendly31%

Dog loves it

My dog enjoys it

dogs happy

Quality-Overall16%−0.11

A good quality food

Excellent product

great quality food

Taste-Overall4%

My dogs love the taste

Great food

Good taste

Size-Overall3%+0.02

Good sized pieces

the size of each nugget is ideal

Nice size bag

FAQ

Common Ava Dog Food Dry questions

Answered from the same tracked data.