Ava Dog Food Dry
FailThe top 5 brands take 95% of clicks, so Ava Dog Food Dry is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £130K/yr66K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 113 sellers
Flapen Score
Ava Dog Food Dry against its category
The dotted line is the Pet Supplies average. Past it, Ava Dog Food Dry is stronger. Inside it, weaker.
Market
The Ava Dog Food Dry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ava Dog Food Dry 66K times last year and spent an estimated £130K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £130Ka year
- Peak month
- January6.5× the quietest month
- Top search term
- arkwrights dog food 15kg20K searches a year
02 · Price
A sale here is worth £17.71.
Listings sell for £17.71 on average, from £8.24 to £30.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.71 that is £4K to £9K a year per listing.
- Average price
- £17.71inside the $15 to $100 sweet spot
- Price range
- £8.24–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Food. It carries 1,665 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #174in Food
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,665per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Ava Dog Food Dry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arkwrights Complete with Beef Dry Dog Food 15kg - Complete Nutrition for Working and Sporting Adult Dogs - Healthy Nutritious Dry Dog Biscuits
- Price
- £15.87
- Rating
- 4.5/5
- Reviews
- 3,627
- Age
- 16y ago

Arkwrights Chicken Dry Dog Food 15 Kg
- Price
- £15.75
- Rating
- 4.5/5
- Reviews
- 2,449
- Age
- 16y ago

Arkwrights Sensitive Complete Dry Dog Food 15kg - Extra Chicken and Wheat Free Recipe - Sensitive Nutrition for Working Adult Dogs - Dry Dog Biscuits
- Price
- £22.54
- Rating
- 4.5/5
- Reviews
- 1,625
- Age
- 5y ago

Skinners Field & Trial Complete Dry Working 23 Adult Dog Food 15 kg (Pack of 1)
- Price
- £23.21
- Rating
- 4.6/5
- Reviews
- 1,352
- Age
- 16y ago

Gilbertson & Page Arkwrights Complete with Chicken Dry Dog Food - Complete Nutrition for Working and Sporting Adult Dogs - 4kg Bag
- Price
- £11.22
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 13y ago
Trending
estimated 90-day click momentum
Skinners Field & Trial Grain Free Salmon & Sweet Potato Complete Adult Dry Dog Food For Dogs with Intolerance to Grains 2.5kg
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago

Skinners Field & Trial Chicken & Rice Complete Dry Adult Working Dog Food Sensitive Gentle Digestion 2.5kg
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 9y ago

Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 4y ago

The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
- Price
- £30.31
- Rating
- 4.3/5
- Reviews
- 2,497
- Age
- 6y ago

Arkwrights Chicken Dry Dog Food 15 Kg
- Price
- £15.75
- Rating
- 4.5/5
- Reviews
- 2,449
- Age
- 16y ago
Newest
by launch date
Skinners Field & Trial Grain Free Salmon & Sweet Potato Complete Adult Dry Dog Food For Dogs with Intolerance to Grains 2.5kg
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago

Wagg Active Goodness Complete Dry Adult Dog Food Beef & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 2,553
- Age
- 4y ago

Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 4y ago

Arkwrights Sensitive Complete Dry Dog Food 15kg - Extra Chicken and Wheat Free Recipe - Sensitive Nutrition for Working Adult Dogs - Dry Dog Biscuits
- Price
- £22.54
- Rating
- 4.5/5
- Reviews
- 1,625
- Age
- 5y ago

The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
- Price
- £30.31
- Rating
- 4.3/5
- Reviews
- 2,497
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
113
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
2%
- Arkwrights72%
- Skinners8%
- Wagg7%
- Skinners Ltd4%
- The Hunger of the Wolf3%
- Dr John3%
- Open — no brand owns it (1 brand, 2%)
Demand
Ava Dog Food Dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Ava Dog Food Dry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arkwrights dog food 15kg20K/yr
- working dog food14K/yr
- millies wolfheart dry dog food9K/yr
- large breed dog food9K/yr
- arkwrights sensitive dog food 15kg5K/yr
- arkwrights dog food4K/yr
- working dog food 15kg dry4K/yr
- dog buscuits2K/yr
Reviews and returns
What reviews say buyers love and hate about Ava Dog Food Dry
We read the reviews and the return reasons for every product selling here.
“Thats why its cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ava Dog Food Dry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









