Aquarium Soil
FailThe top 5 brands take 100% of clicks, so Aquarium Soil is a Fail.
- Flapen Score
- 31 / 100Ranks 854 of 875 Pet Supplies niches · −19 vs the category median of 5031
- Market size
- £72K/yr153K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 26 sellers
Flapen Score
Aquarium Soil against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.
Market
The Aquarium Soil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aquarium Soil 153K times last year and spent an estimated £72K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £72Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- aquarium soil34K searches a year
02 · Price
A sale here is worth £11.34.
Listings sell for £11.34 on average, from £2.93 to £27.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.34 that is £3K to £6K a year per listing.
- Average price
- £11.34under the $15 to $100 sweet spot
- Price range
- £2.93–£27.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Fish & Aquatic Pets. It carries 6,719 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 1.4%
- Average rank
- #41in Fish & Aquatic Pets
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,719per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Aquarium Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fluval Plant and Shrimp Stratum Aquarium Planting Substrate Dark Brown 2 kg (Pack of 1)
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 17,682
- Age
- 12y ago

Tetra Active Aquarium Substrate 3 L
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 5,037
- Age
- 11y ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 2kg
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,520
- Age
- 2y ago

Fluval Plant & Shrimp Stratum Aquarium Planting Substrate Brown 4 kg
- Price
- £12.92
- Rating
- 4.6/5
- Reviews
- 17,682
- Age
- 12y ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 4kg
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 2,520
- Age
- 4y ago
Trending
90-day click momentum
Munnie 20L Aquatic Compost Soil for Pond Plants Nutrient Rich Aqua Soil & Pond Compost with Heavy Loam Grit Mix for Marginal Floating & Submerged Plants Slow Release Outdoor Planting Soil
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Tetra Active Aquarium Substrate 3 L
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 5,037
- Age
- 11y ago

Exo Terra Plantation Soil Substrate 8.8 Litre
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 3,088
- Age
- 16y ago

Fluval Plant and Shrimp Stratum Aquarium Planting Substrate Dark Brown 2 kg (Pack of 1)
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 17,682
- Age
- 12y ago

Tetra Complete Substrate Activates Strong and Healthy Plant Growth in an Aquarium 5 kg
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 4,943
- Age
- 11y ago
Newest
by launch date
Munnie 20L Aquatic Compost Soil for Pond Plants Nutrient Rich Aqua Soil & Pond Compost with Heavy Loam Grit Mix for Marginal Floating & Submerged Plants Slow Release Outdoor Planting Soil
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 2kg
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,520
- Age
- 2y ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 8kg
- Price
- £27.91
- Rating
- 4.6/5
- Reviews
- 2,520
- Age
- 2y ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 4kg
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 2,520
- Age
- 4y ago

Tetra Active Aquarium Substrate 3 L
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 5,037
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Fluval69%
- Tetra24%
- Munnie4%
- Pettex2%
- Exo Terra2%
- Open — no brand owns it (0%)
Demand
Aquarium Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aquarium Soil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquarium soil34K/yr
- aquarium substrate32K/yr
- aqua soil18K/yr
- substrate for fish tank13K/yr
- fish tank substrate11K/yr
- aquasoil9K/yr
- aquarium soil for live plants9K/yr
- aquarium substrate for live plants10K/yr
- aqua soil for aquarium7K/yr
- aquarium plant substrate5K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Soil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not black mix of brown, grey & black
Black
the water clouded up very dark
Value for money is a joke because it's not cheap
I know its a little pricey
Waste of money
Extremely dirty
Dirty disaster
Needs a good wash first
Awfull stuff disturb it and your tank water turns black i have had to strip my tank and start again
Doesnt work
Didnt work
filling with water it just clouded up
it still wont absorb the water
still not soaking the water in
Love
Good Quality
Good quality gravel
Perfect for both plants and shrimp, and overall very reliable
fair price
great value for money
Good value for money
Very easy to use
easy to handle
Easy and simple to use
Colours nice and looks good once settled
Nice black colour
The colour blend works really well
Exactly as Described
Exceeded expectations
Just as described
Return
0.6% Return rate 59% Fixable by listing
To small
Not black mix of brown, grey & black
Black
the water clouded up very dark
Value for money is a joke because it's not cheap
I know its a little pricey
Waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Soil questions
Answered from the same tracked data.









