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Aquarium Soil

Fail

The top 5 brands take 100% of clicks, so Aquarium Soil is a Fail.

Flapen Score
31
31 / 100
Ranks 854 of 875 Pet Supplies niches · −19 vs the category median of 50
Market size
£72K/yr153K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
78%top-5 click share · 5 brands · 26 sellers

Flapen Score

Aquarium Soil against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Soil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquarium Soil 153K times last year and spent an estimated £72K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
4.2%
Market size, estimated
£72Ka year
Peak month
February1.4× the quietest month
Top search term
aquarium soil34K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £2.93 to £27.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.34 that is £3K to £6K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£2.93–£27.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Fish & Aquatic Pets. It carries 6,719 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#41in Fish & Aquatic Pets
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,719per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Aquarium Soil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Fluval69%
  • Tetra24%
  • Munnie4%
  • Pettex2%
  • Exo Terra2%
  • Open — no brand owns it (0%)

Demand

Aquarium Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aquarium Soil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aquarium soil34K/yr
  • aquarium substrate32K/yr
  • aqua soil18K/yr
  • substrate for fish tank13K/yr
  • fish tank substrate11K/yr
  • aquasoil9K/yr
  • aquarium soil for live plants9K/yr
  • aquarium substrate for live plants10K/yr
  • aqua soil for aquarium7K/yr
  • aquarium plant substrate5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Soil

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
0.6%of orders come back
“Not black mix of brown, grey & black”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aquarium Soil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data