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Aquarium Soil

Fail

The top 5 brands take 100% of clicks, so Aquarium Soil is a Fail.

Flapen Score
31
31 / 100
Ranks 854 of 875 Pet Supplies niches · −19 vs the category median of 50
Market size
£72K/yr153K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
78%top-5 click share · 5 brands · 26 sellers

Flapen Score

Aquarium Soil against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Soil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquarium Soil 153K times last year and spent an estimated £72K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
4.2%
Market size, estimated
£72Ka year
Peak month
February1.4× the quietest month
Top search term
aquarium soil34K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £2.93 to £27.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.34 that is £3K to £6K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£2.93–£27.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Fish & Aquatic Pets. It carries 6,719 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#41in Fish & Aquatic Pets
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,719per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Aquarium Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Fluval69%
  • Tetra24%
  • Munnie4%
  • Pettex2%
  • Exo Terra2%
  • Open — no brand owns it (0%)

Demand

Aquarium Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aquarium Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium soil34K/yr
  • aquarium substrate32K/yr
  • aqua soil18K/yr
  • substrate for fish tank13K/yr
  • fish tank substrate11K/yr
  • aquasoil9K/yr
  • aquarium soil for live plants9K/yr
  • aquarium substrate for live plants10K/yr
  • aqua soil for aquarium7K/yr
  • aquarium plant substrate5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Soil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%0.00

Not black mix of brown, grey & black

Black

the water clouded up very dark

Value For Money12%+1.09

Value for money is a joke because it's not cheap

I know its a little pricey

Waste of money

Ease Of Cleaning9%−0.02

Extremely dirty

Dirty disaster

Needs a good wash first

Functionality-Overall9%−0.06

Awfull stuff disturb it and your tank water turns black i have had to strip my tank and start again

Doesnt work

Didnt work

Water Resistance7%−0.03

filling with water it just clouded up

it still wont absorb the water

still not soaking the water in

Love

Quality-Overall40%+3.19

Good Quality

Good quality gravel

Perfect for both plants and shrimp, and overall very reliable

Value For Money19%+1.09

fair price

great value for money

Good value for money

Ease Of Use11%−0.04

Very easy to use

easy to handle

Easy and simple to use

Color8%0.00

Colours nice and looks good once settled

Nice black colour

The colour blend works really well

Advertised Vs Actual Product7%+0.37

Exactly as Described

Exceeded expectations

Just as described

Return

0.6% Return rate 59% Fixable by listing

Size-Overall27%▃▁▅▃█▅

To small

Color14%▁█▁▇▁▁

Not black mix of brown, grey & black

Black

the water clouded up very dark

Compatibility-Overall14%█▅▄▃▄▁
Advertised Vs Actual Product14%█▅▄▃▁▁
Value For Money7%▁▁▅▄▁█

Value for money is a joke because it's not cheap

I know its a little pricey

Waste of money

FAQ

Common Aquarium Soil questions

Answered from the same tracked data.