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Api Freshwater Master Test Kit

Fail

The top 5 products take 100% of clicks, so Api Freshwater Master Test Kit is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£71K/yr39K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 36 sellers

Flapen Score

Api Freshwater Master Test Kit against its category

The dotted line is the Pet Supplies average. Past it, Api Freshwater Master Test Kit is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Api Freshwater Master Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Api Freshwater Master Test Kit 39K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
9.8%
Market size, estimated
£71Ka year
Peak month
February1.8× the quietest month
Top search term
api freshwater master test kit15K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £7.51 to £28.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £18.39 that is £9K to £14K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£7.51–£28.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Fish & Aquatic Pets. It carries 11,689 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#51in Fish & Aquatic Pets
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,689per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Api Freshwater Master Test Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

36

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • API90%
  • EASYTEST6%
  • NT Labs4%

Demand

Api Freshwater Master Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Api Freshwater Master Test Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • api freshwater master test kit15K/yr
  • api test kit19K/yr
  • api master test kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Api Freshwater Master Test Kit

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Does not work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Api Freshwater Master Test Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data