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Api Freshwater Master Test Kit

Fail

The top 5 products take 100% of clicks, so Api Freshwater Master Test Kit is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£71K/yr39K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 36 sellers

Flapen Score

Api Freshwater Master Test Kit against its category

The dotted line is the Pet Supplies average. Past it, Api Freshwater Master Test Kit is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Api Freshwater Master Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Api Freshwater Master Test Kit 39K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
9.8%
Market size, estimated
£71Ka year
Peak month
February1.8× the quietest month
Top search term
api freshwater master test kit15K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £7.51 to £28.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £18.39 that is £9K to £14K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£7.51–£28.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Fish & Aquatic Pets. It carries 11,689 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#51in Fish & Aquatic Pets
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,689per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Api Freshwater Master Test Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • API90%
  • EASYTEST6%
  • NT Labs4%

Demand

Api Freshwater Master Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Api Freshwater Master Test Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • api freshwater master test kit15K/yr
  • api test kit19K/yr
  • api master test kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Api Freshwater Master Test Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.15

Does not work

The nitrate number 3 doesnt work

Dont work - avoid

Contamination15%−0.03

The test strips dont come close to the results you can get from liquid tests

would indicate either inconsistent filing of the bottles or drop sizes from the dropper

In UK it is routinely added to the water supply, its unavoidable and these strips are definitely not picking this chemical up at levels which would be unsuitable for fish

Color14%−0.07

Some of the colours are very close to one another though so trying to determine the difference between good

If you hold it too close to the chart it darkens the colour of your sample

Absolutely useless, they must be out of date old stock as they gave no change in colour than what's on the stick

Value For Money12%+0.07

We paid for this pack which was £3 more expensive expecting it to be next day

They also work out quite expensive compared to liquid tests

Not worth the price

Instructions/User Manual/Troubleshooting8%+0.18

So word of warning always check for new instructions regardless of however long you have been using a product

Love

Ease Of Use31%+2.51

easy to read

Easy Kit To Use

Easy to use

Advertised Vs Actual Product17%+1.45

Does what it says

As advertised

Exactly as described

Value For Money15%+0.07

Good price

Good value for money

half the price

Quality-Overall10%+0.11

Great product and quality

good item

Superb products

Instructions/User Manual/Troubleshooting7%+0.18

Easy to use and clear instructions

Very Clear and easy directions to follow

Okay as a rough guide

Return

0.5% Return rate 16% Fixable by listing

Functionality-Overall31%▄▄█▃▄▄

Does not work

The nitrate number 3 doesnt work

Dont work - avoid

Defective Material/Parts17%▁▁▅█▁▅
Advertised Vs Actual Product8%▁█▁▁▇▁
Certifications8%▁▇▁█▆▁
Quality-Overall5%▁▁▁▁█▁

Not as good as the tetra ones

that simply is not good enough

FAQ

Common Api Freshwater Master Test Kit questions

Answered from the same tracked data.