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Antlers for Dogs Large

Fail

Demand is soft, at -43.8% this quarter, so Antlers for Dogs Large is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£26K/yr12K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
61%top-5 click share · 7 brands · 23 sellers

Flapen Score

Antlers for Dogs Large against its category

The dotted line is the Pet Supplies average. Past it, Antlers for Dogs Large is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antlers for Dogs Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antlers for Dogs Large 12K times last year and spent an estimated £26K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
14.9%
Market size, estimated
£26Ka year
Peak month
December4.2× the quietest month
Top search term
antlers for dogs large5K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £8.25 to £20.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.23 that is £0 to £1K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£8.25–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #258 within Toys. It carries 780 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#258in Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Antlers for Dogs Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

3%

  • Floppy Ear46%
  • Antler Chew21%
  • MALTBYS' STORES 1904 LTD12%
  • Ace Antlers8%
  • William Hunter7%
  • Primary Pets Premium Pet Supplies4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Antlers for Dogs Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Antlers for Dogs Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antlers for dogs large5K/yr
  • dog antler large2K/yr
  • deer antlers for dogs large1K/yr
  • dog antlers chews large2K/yr
  • large antlers for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Antlers for Dogs Large

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.27

Smaller and than we usually get when buying at a shop and being able to choose the antler

Ordered large - it was

Bit small

Value For Money18%−0.08

Expensive

bit disappointed considering they are expensive

Expensive for what it is

Ease Of Chewing/Swallowing7%+1.05

Dog chew

Big tough chew

This is a plastic toy not good for chewing

Quality-Overall7%+0.08

Not as good as they was when I first started ordering

Inferior quality

it was of far less quality than the 1st

Advertised Vs Actual Product5%−0.05

from the pictures it doesnt show it is a split antler - which my dogs aren't so keen on

Not anything like the image

Love

Pet Friendly28%

Dog loves it

very happy dog

Very good for the dogs

Quality-Overall15%+0.08

well made and able to withstand heavy chewers

Good quality antler chew

Excellent product

Ease Of Chewing/Swallowing13%+1.05

Excellent chew

Brilliant chew it keeps my dog occupied for ages

My dog loves chewing on these antlers

Size-Overall11%−0.27

Decent size

The antler came in a good size

Great size and perfect for my dog who loves it

Durability10%+0.11

They dont break or crumble

Safe and durable

they do last well

Return

0.0% Return rate 0% Fixable by listing

Compatibility-Overall100%█▁▁▁▁▁

FAQ

Common Antlers for Dogs Large questions

Answered from the same tracked data.