Skip to content

Antlers for Dogs Large

Fail

Demand is soft, at -43.8% this quarter, so Antlers for Dogs Large is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£26K/yr12K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
61%top-5 click share · 7 brands · 23 sellers

Flapen Score

Antlers for Dogs Large against its category

The dotted line is the Pet Supplies average. Past it, Antlers for Dogs Large is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antlers for Dogs Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antlers for Dogs Large 12K times last year and spent an estimated £26K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
14.9%
Market size, estimated
£26Ka year
Peak month
December4.2× the quietest month
Top search term
antlers for dogs large5K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £8.25 to £20.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.23 that is £0 to £1K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£8.25–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #258 within Toys. It carries 780 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#258in Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Antlers for Dogs Large products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

3%

  • Floppy Ear46%
  • Antler Chew21%
  • MALTBYS' STORES 1904 LTD12%
  • Ace Antlers8%
  • William Hunter7%
  • Primary Pets Premium Pet Supplies4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Antlers for Dogs Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Antlers for Dogs Large search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antlers for dogs large5K/yr
  • dog antler large2K/yr
  • deer antlers for dogs large1K/yr
  • dog antlers chews large2K/yr
  • large antlers for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Antlers for Dogs Large

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
31%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smaller and than we usually get when buying at a shop and being able to choose the antler”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Antlers for Dogs Large questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data