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Antiseptic Wipes for Dogs

Fail

The top 5 products take 100% of clicks, so Antiseptic Wipes for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£271K/yr126K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Antiseptic Wipes for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Antiseptic Wipes for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Wipes for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Wipes for Dogs 126K times last year and spent an estimated £271K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
19.8%
Market size, estimated
£271Ka year
Peak month
November1.5× the quietest month
Top search term
clx wipes for dogs61K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £6.60 to £16.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 6,000 to 8,000 of them. At £10.82 that is £65K to £87K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£6.60–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
6,000–8,000
Revenue per listing a year
£65K–£87K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Grooming. It carries 3,119 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Grooming
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,119per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Antiseptic Wipes for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£162K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ICF73%
  • Douxo24%
  • Floofs3%

Demand

Antiseptic Wipes for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Antiseptic Wipes for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clx wipes for dogs61K/yr
  • douxo s3 pyo pads21K/yr
  • clx wipes19K/yr
  • antiseptic wipes for dogs7K/yr
  • cxl wipes for dogs5K/yr
  • dog antiseptic wipes4K/yr
  • clx wipes for dogs 80 pack4K/yr
  • vet soothe dermacleanse wipes2K/yr
  • douxo pyo pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Wipes for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.05

cheaper here

But quite expensive

It is a bit pricey

Smell15%−0.13

No scent

The smell is too strong

Strong chemical smell - So strong

Allergies8%+0.87

it cause some sort of irritation/allergy

noticed my cats skin got really irritated

this can make the skin issue worse

Size-Overall8%−0.07

Small wipes

dogs quite large if you have a larger pet

a bit smaller than expected

Ease Of Cleaning5%+1.77

I have some problems with the wipes

We were recommended by our Vet to purchase these wipes as the ones we were using didn't do the job

size of face wipe so its difficult to actually clean all 4 paws of a sheep dog with just 1 wipe

Love

Ease Of Cleaning25%+1.77

Good cleansing wipes

Great dog wipes

Cleans good

Quality-Overall13%+0.90

No reactions, so very happy with them

Excellent product

Good quality

Value For Money8%−0.05

Good value

Good value for money

good value for money

Ease Of Use8%+0.44

Easy to use

Very handy to have

Handy

Allergies7%+0.87

Excellent for allergies

Doesnt irritate his skin

They cause no irritation are easy to use

Return

0.1% Return rate 20% Fixable by listing

Moist/Dry17%▁▁▃▅█▅

in this weather would dry in a few days they are scented

A bit dry for me

These are quite wet

Advertised Vs Actual Product14%▁▁▅█▁▄
Value For Money12%▁▁█▅█▁

cheaper here

But quite expensive

It is a bit pricey

Functionality-Overall12%▁█▁▅▅▁

Didn't work for my dog

Smell11%▁█▁▁▅▇

No scent

The smell is too strong

Strong chemical smell - So strong

FAQ

Common Antiseptic Wipes for Dogs questions

Answered from the same tracked data.