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Antiseptic Wipes for Dogs

Fail

The top 5 products take 100% of clicks, so Antiseptic Wipes for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£271K/yr126K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Antiseptic Wipes for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Antiseptic Wipes for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Wipes for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Wipes for Dogs 126K times last year and spent an estimated £271K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 19.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
19.8%
Market size, estimated
£271Ka year
Peak month
November1.5× the quietest month
Top search term
clx wipes for dogs61K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £6.60 to £16.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 6,000 to 8,000 of them. At £10.82 that is £65K to £87K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£6.60–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
6,000–8,000
Revenue per listing a year
£65K–£87K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Grooming. It carries 3,119 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Grooming
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,119per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Antiseptic Wipes for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£162K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • ICF73%
  • Douxo24%
  • Floofs3%

Demand

Antiseptic Wipes for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Antiseptic Wipes for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clx wipes for dogs61K/yr
  • douxo s3 pyo pads21K/yr
  • clx wipes19K/yr
  • antiseptic wipes for dogs7K/yr
  • cxl wipes for dogs5K/yr
  • dog antiseptic wipes4K/yr
  • clx wipes for dogs 80 pack4K/yr
  • vet soothe dermacleanse wipes2K/yr
  • douxo pyo pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Wipes for Dogs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Value For Money”
0.1%of orders come back
“cheaper here”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Antiseptic Wipes for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data