Anti Pull Dog Lead
FailThe top 5 brands take 100% of clicks, so Anti Pull Dog Lead is a Fail.
- Flapen Score
- 30 / 100Ranks 858 of 875 Pet Supplies niches · −20 vs the category median of 5030
- Market size
- £183K/yr491K searches / yr
- 90-day growth
- -33.9%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 27 sellers
Flapen Score
Anti Pull Dog Lead against its category
The dotted line is the Pet Supplies average. Past it, Anti Pull Dog Lead is stronger. Inside it, weaker.
Market
The Anti Pull Dog Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Pull Dog Lead 491K times last year and spent an estimated £183K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -33.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £183Ka year
- Peak month
- February3.0× the quietest month
- Top search term
- halti no pull harness136K searches a year
02 · Price
A sale here is worth £11.21.
Listings sell for £11.21 on average, from £5.62 to £16.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.21 that is £8K to £11K a year per listing.
- Average price
- £11.21under the $15 to $100 sweet spot
- Price range
- £5.62–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Collars, Harnesses & Leads. It carries 18,412 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Collars, Harnesses & Leads
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,412per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Anti Pull Dog Lead products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Halti Headcollar for Dogs | Size 3 Black
- Price
- £10.00
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago

Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago

Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago

Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago

LUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Trending
estimated 90-day click momentum
LUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago

Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago

Beaphar - Gentle Leader Head Collar for Medium Dogs - Training Aid - Stops Pulling On The Lead Immediate Effect - Adjustable Comfortable Fit Anti-Pull Collar - Behaviourist Endorsed RED x 1
- Price
- £8.75
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 19y ago

Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago

Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
Newest
by launch date
LUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago

Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago

Halti Headcollar for Dogs | Size 3 Forest Green
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 2y ago

No More Pulling! Anti Pull Lead Field Figure 8 / Halter/Head Collar One Size Fits All Super Soft Braided Nylon Comfortable Make Your Walks More Enjoyable -Instructions Included. (Green-Black)
- Price
- £10.75
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 3y ago

Total Pet Figure of 8 Dog Lead - Anti Pull Stop Dogs Pulling - Rope Slip Leads with Padded Nose Support (Black Medium/Large)
- Price
- £16.49
- Rating
- 4.3/5
- Reviews
- 3,918
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Halti86%
- LUFFLOK5%
- Total Pet3%
- Beaphar3%
- L&J Pets Uk2%
Demand
Anti Pull Dog Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.0×
Search terms
Top Anti Pull Dog Lead search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halti no pull harness136K/yr
- halti77K/yr
- halti headcollar64K/yr
- anti pull dog lead36K/yr
- no pull dog lead24K/yr
- gentle leader for dogs21K/yr
- dog halti18K/yr
- dog head collar11K/yr
- dog halti headcollar no pull13K/yr
- head collar dog14K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Pull Dog Lead
We read the reviews and the return reasons for every product selling here.
“Snapped after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Pull Dog Lead questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









