Anti Pull Dog Lead
FailThe top 5 brands take 100% of clicks, so Anti Pull Dog Lead is a Fail.
- Flapen Score
- 30 / 100Ranks 858 of 875 Pet Supplies niches · −20 vs the category median of 5030
- Market size
- £183K/yr491K searches / yr
- 90-day growth
- -33.9%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 27 sellers
Flapen Score
Anti Pull Dog Lead against its category
The dotted line is the Pet Supplies average. Past it, Anti Pull Dog Lead is stronger. Inside it, weaker.
Market
The Anti Pull Dog Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Pull Dog Lead 491K times last year and spent an estimated £183K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 30 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -33.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £183Ka year
- Peak month
- February3.0× the quietest month
- Top search term
- halti no pull harness136K searches a year
02 · Price
A sale here is worth £11.21.
Listings sell for £11.21 on average, from £5.62 to £16.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.21 that is £8K to £11K a year per listing.
- Average price
- £11.21under the $15 to $100 sweet spot
- Price range
- £5.62–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Collars, Harnesses & Leads. It carries 18,412 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Collars, Harnesses & Leads
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,412per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Anti Pull Dog Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Halti Headcollar for Dogs | Size 3 Black
- Price
- £10.00
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago
Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
LUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Trending
90-day click momentumLUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
Beaphar - Gentle Leader Head Collar for Medium Dogs - Training Aid - Stops Pulling On The Lead Immediate Effect - Adjustable Comfortable Fit Anti-Pull Collar - Behaviourist Endorsed RED x 1
- Price
- £8.75
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 19y ago
Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago
Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
Newest
by launch dateLUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
Halti Headcollar for Dogs | Size 3 Forest Green
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 2y ago
No More Pulling! Anti Pull Lead Field Figure 8 / Halter/Head Collar One Size Fits All Super Soft Braided Nylon Comfortable Make Your Walks More Enjoyable -Instructions Included. (Green-Black)
- Price
- £10.75
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 3y ago
Total Pet Figure of 8 Dog Lead - Anti Pull Stop Dogs Pulling - Rope Slip Leads with Padded Nose Support (Black Medium/Large)
- Price
- £16.49
- Rating
- 4.3/5
- Reviews
- 3,918
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Halti86%
- LUFFLOK5%
- Total Pet3%
- Beaphar3%
- L&J Pets Uk2%
Demand
Anti Pull Dog Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.0×
Search terms
Top Anti Pull Dog Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halti no pull harness136K/yr
- halti77K/yr
- halti headcollar64K/yr
- anti pull dog lead36K/yr
- no pull dog lead24K/yr
- gentle leader for dogs21K/yr
- dog halti18K/yr
- dog head collar11K/yr
- dog halti headcollar no pull13K/yr
- head collar dog14K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Pull Dog Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Snapped after a few uses
Durability is pretty bad though
started already falling apart
Not fit for purpose
Too small
Too big
Get yourself a Female Beagle then say this no pull harness works
Doesn't work
Did not work for my dog
Rubbish quality
Garbage and dangerous
Poor quality
Flimsy, uncomfortable for my dog, doesnt work at all
they seemed quite uncomfortable
Useless this item do not work make the dog uncomfortable
Love
Very good quality my dog is strong
Excellent product
well made
EASY TO PUT ON
Easy to use
Its easy to get on
good value
Great value for money
Good value
Good length when used the way we have it
Easy to fit
Fits well
Comfortable
comfortable on my dog
Its comfortable on her nose and doesnt restrict her head or mouth so she can still pick up sticks and sniff around
Return
3.4% Return rate 74% Fixable by listing
Not fit for purpose
Too small
Too big
Get yourself a Female Beagle then say this no pull harness works
Doesn't work
Did not work for my dog
Snapped after a few uses
Durability is pretty bad though
started already falling apart
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Pull Dog Lead questions
Answered from the same tracked data.