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Anti Anxiety Dog Bed

Fail

Shoppers spend an estimated $54K a year here, so Anti Anxiety Dog Bed is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£54K/yr114K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
45%top-5 click share · 15 brands · 20 sellers

Flapen Score

Anti Anxiety Dog Bed against its category

The dotted line is the Pet Supplies average. Past it, Anti Anxiety Dog Bed is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Anxiety Dog Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Anxiety Dog Bed 114K times last year and spent an estimated £54K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
2.0%
Market size, estimated
£54Ka year
Peak month
December2.3× the quietest month
Top search term
doughnut dog bed37K searches a year

02 · Price

A sale here is worth £23.56.

Listings sell for £23.56 on average, from £10.02 to £41.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.56 that is £0 to £2K a year per listing.

Average price
£23.56inside the $15 to $100 sweet spot
Price range
£10.02–£41.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #101 within Beds, Bedding & Furniture. It carries 2,839 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
64%
Out of stock, average day
14.0%
Average rank
#101in Beds, Bedding & Furniture
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,839per listing
Listings tracked
39

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anti Anxiety Dog Bed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 83%

Open market

13%

  • Silentnight35%
  • Woof & Whiskers21%
  • Enjamoy12%
  • Feandrea8%
  • YOJOGEE8%
  • OKPOW3%
  • Open — no brand owns it (9 brands, 13%)

Demand

Anti Anxiety Dog Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Anti Anxiety Dog Bed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • doughnut dog bed37K/yr
  • silent night dog bed14K/yr
  • silentnight dog bed11K/yr
  • dog doughnut bed10K/yr
  • mr fluffy friend dog bed5K/yr
  • donut bed8K/yr
  • large donut dog bed6K/yr
  • donut dog bed large5K/yr
  • dog anxiety bed4K/yr
  • silent night dog bed large4K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Anxiety Dog Bed

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Completely inadequate quality for the purpose”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anti Anxiety Dog Bed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data