Anti Anxiety Dog Bed
FailShoppers spend only $54K a year here, so Anti Anxiety Dog Bed is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £54K/yr114K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 20 sellers
Flapen Score
Anti Anxiety Dog Bed against its category
The dotted line is the Pet Supplies average. Past it, Anti Anxiety Dog Bed is stronger. Inside it, weaker.
Market
The Anti Anxiety Dog Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Anxiety Dog Bed 114K times last year and spent an estimated £54K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £54Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- doughnut dog bed37K searches a year
02 · Price
A sale here is worth £23.56.
Listings sell for £23.56 on average, from £10.02 to £41.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.56 that is £0 to £2K a year per listing.
- Average price
- £23.56inside the $15 to $100 sweet spot
- Price range
- £10.02–£41.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #101 within Beds, Bedding & Furniture. It carries 2,839 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 64%
- Out of stock, average day
- 14.0%
- Average rank
- #101in Beds, Bedding & Furniture
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,839per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Anti Anxiety Dog Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Woof & Whiskers Donut Dog Bed Dark Grey Medium 70cm Calming Round Plush Pet Bed for Dogs & Cats | Anti-Anxiety Cuddler Bed Non-Slip Base Soft Machine Washable (Dark Grey 70cm)
- Price
- £19.30
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Enjamoy Plush Donut Dog Bed Calming Round Dog Cat Bed Soft and Fluffy Cuddler Pet Cushion Self-Warming Puppy Beds Machine Washable Grey 50cm
- Price
- £10.79
- Rating
- 4.4/5
- Reviews
- 3,773
- Age
- 5y ago
Silentnight Calming Donut Pet Bed - Super Fluffy Comfort Reduce Anxiety - Nest Calm Design - Cushioned Sides for Head Support - Dog Cat Sleep Bed - Machine Washable & Non-Slip Base - Grey Large
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 1,469
- Age
- 5y ago
Feandrea Plush Donut Dog Bed Cat Bed Fluffy Dog Bed Calming Round Doughnut Cushion Machine Washable small&medium Beds Long Plush Grey 50cm PGW037G01
- Price
- £10.02
- Rating
- 4.3/5
- Reviews
- 21,510
- Age
- 6y ago
Silentnight Donut Calming Dog Bed Calming Dog Cat Pet Bed Anxiety Relief Soft Fluffy Doughnut Pillow Easy Clean Machine Washable Luxury Plush Dog Pillow Basket 70cm - Grey
- Price
- £24.11
- Rating
- 4.4/5
- Reviews
- 1,469
- Age
- 5y ago
Trending
90-day click momentum
SWZEC Mr Fluffy Friend - Ultimate Cooling Mat for Pets
- Price
- £26.35
- Rating
- 1.8/5
- Reviews
- 7
- Age
- 1y ago
Woof & Whiskers Calming Donut Dog Bed Large 80cm Dark Grey | Anti-Anxiety Round Plush Pet Bed for Dogs & Cats Non-Slip Base Machine Washable Soft & Comfortable (Dark Grey 80cm)
- Price
- £21.93
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Silentnight Calming Donut Pet Bed - Super Fluffy Comfort Reduce Anxiety - Nest Calm Design - Cushioned Sides for Head Support - Dog Cat Sleep Bed - Machine Washable & Non-Slip Base - Grey Large
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 1,469
- Age
- 5y ago
Woof & Whiskers Donut Dog Bed Black Large 80cm Calming Plush Round Pet Bed for Dogs & Puppies | Anti-Anxiety Bed Non-Slip Base Soft Machine Washable (Black 80cm)
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Dark Grey Medium 70cm Calming Round Plush Pet Bed for Dogs & Cats | Anti-Anxiety Cuddler Bed Non-Slip Base Soft Machine Washable (Dark Grey 70cm)
- Price
- £19.30
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Newest
by launch date
Pawk Donut Dog Bed Large-Round Dog Cat Bed with Waterproof Cover Plush Doughnut Dog Bed with 20CM High Side for 40lbs Golden Retriever 76x76x20cm
- Price
- £20.61
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago
Silentnight Deep Sleep Ultimate Dog Bed - Premium Bouncy Fibres and Support Sides for Comfort - Removable Luxurious Plush Cover - Machine Washable & Non-Slip Base Pet Bed Natural Large - 70x90x22cm
- Price
- £41.43
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 1y ago
Silentnight Orthopaedic Dog Bed - Cosy Comfortable Pet Bed with Ergonomic Foam Body & Head Support - Super Soft & Sturdy Woven Removable Washable Cover Non-Slip Base Medium 59x80cm Natural
- Price
- £31.53
- Rating
- 4.2/5
- Reviews
- 439
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Dark Grey Medium 70cm Calming Round Plush Pet Bed for Dogs & Cats | Anti-Anxiety Cuddler Bed Non-Slip Base Soft Machine Washable (Dark Grey 70cm)
- Price
- £19.30
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Black Large 80cm Calming Plush Round Pet Bed for Dogs & Puppies | Anti-Anxiety Bed Non-Slip Base Soft Machine Washable (Black 80cm)
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
20
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
13%
- Silentnight35%
- Woof & Whiskers21%
- Enjamoy12%
- Feandrea8%
- YOJOGEE8%
- OKPOW3%
- Open — no brand owns it (9 brands, 13%)
Demand
Anti Anxiety Dog Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Anti Anxiety Dog Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doughnut dog bed37K/yr
- silent night dog bed14K/yr
- silentnight dog bed11K/yr
- dog doughnut bed10K/yr
- mr fluffy friend dog bed5K/yr
- donut bed8K/yr
- large donut dog bed6K/yr
- donut dog bed large5K/yr
- dog anxiety bed4K/yr
- silent night dog bed large4K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Anxiety Dog Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Completely inadequate quality for the purpose
Bad quality
Cheaply made
bigger than i thought
I miscalculated the size
Very small
Looks more expensive than it is
Not much of a bargain, really
Not worth the price at all
Very disappointed - material not even cotton t-shirt thick
It's not the thickest bed in the world
Thickness
cover is not durable
Not Durable
Broke in 1 week
Love
My dog is happy
My cats love it
Dog loves it
Very comfortable
comfortable bed
comfortable for her
Excellent value
Excellent price
Worth every penny
Brilliant quality
Lovely quality and easy to pop together
The bed is nice quality
Lovely and soft
great soft bed
Soft and fluffy
Return
1.5% Return rate 74% Fixable by listing
bigger than i thought
I miscalculated the size
Very small
Completely inadequate quality for the purpose
Bad quality
Cheaply made
Not exactly like the picture
Not as in photo, cheaply made
not what it shows on the picture so waste of money
Disappointed, thin material which rips easily
I expected better quality material
Very disappointed - material not even cotton t-shirt thick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Anxiety Dog Bed questions
Answered from the same tracked data.