Ant Farm
MaybeThe products selling today average only 4.0★. But buyers convert on only 1.4% of searches, so Ant Farm is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 875 Pet Supplies niches · +10 vs the category median of 5060
- Market size
- £87K/yr190K searches / yr
- 90-day growth
- +38.7%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 32 sellers
Flapen Score
Ant Farm against its category
The dotted line is the Pet Supplies average. Past it, Ant Farm is stronger. Inside it, weaker.
Market
The Ant Farm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ant Farm 190K times last year and spent an estimated £87K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- +38.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £87Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- ant farm94K searches a year
02 · Price
A sale here is worth £32.14.
Listings sell for £32.14 on average, from £8.50 to £68.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £32.14 that is £0 to £3K a year per listing.
- Average price
- £32.14inside the $15 to $100 sweet spot
- Price range
- £8.50–£68.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #139 within Insects. It carries 336 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 54%
- Out of stock, average day
- 13.1%
- Average rank
- #139in Insects
- Average rating
- 3.95 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 336per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ant Farm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clementoni Ant City Modular Ant Habitat Playset with Tunnels Botanical Module and Study Tools for Kids 7+
- Price
- £14.46
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Uncle Milton | Giant Ant Farm | Extra Large Viewing Area with Ant Picnic Scene Classroom Toy Classic Kids Educational Toy for Boys and Girls Aged 6+ | Basic Fun 00056
- Price
- £10.50
- Rating
- 4.2/5
- Reviews
- 5,690
- Age
- 8y ago

Peterkin Classics | Bug City: Ant Farm - discover study and observe the amazing behaviour of ants! | Learning & Education | Explorer Toys | Ages 3+
- Price
- £8.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

AntHouse - Natural Sand Ant Hill | Acrylic T BIG Kit 25x20x1 5 cm | Ant Farm
- Price
- £57.79
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 11y ago

aleawol Ant Nest Farm with Natural Gypsum
- Price
- £23.55
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 5y ago
Trending
90-day click momentum
Pinafresa T Design Acryl Ant Farm with Feeding Zone DIY Insect Ant House Villa Anthill for House Ant Hotel B
- Price
- £30.02
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 4mo ago

Messor Barbarus Queen ant red head with 1-5 workers (Starter kit)
- Price
- £15.34
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 8y ago

rloao Ant Nest Farm Natural Gypsum 8 x 10 x 15 cm
- Price
- £21.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Nest Farm for Live Ants and Queen - Ant Farms with Yellow Sand Observation Transparent Ant Farm for Adults 3D Printed Nest Ant Workshop Castle Ant Garden Queen (WT2-1)
- Price
- £15.92
- Rating
- 3.7/5
- Reviews
- 53
- Age
- 1y ago

Insect Lore Ant Hill With Ants | Ant Kit | Redeem Voucher For Live Ants
- Price
- £24.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch date
Pinafresa T Design Acryl Ant Farm with Feeding Zone DIY Insect Ant House Villa Anthill for House Ant Hotel B
- Price
- £30.02
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 4mo ago

rloao Ant Nest Farm Natural Gypsum 8 x 10 x 15 cm
- Price
- £21.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Insect Lore Ant Hill With Ants | Ant Kit | Redeem Voucher For Live Ants
- Price
- £24.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Wakects Area Acrylic Farm T Design Nsect Villa House Birthday Present with Water Inlet for Easy Observation (Blue)
- Price
- £22.38
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

Antopia.Nests Sands Ant Farm Nest Sand-Style Formicarium Habitat with Integrated Outworld Moisture System and Viewing Area for Ant Keeping
- Price
- £52.92
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
26%
- Clementoni21%
- AntHouse15%
- Basic Fun13%
- ANTOPIA. NESTS9%
- PioneerAnts9%
- Peterkin Classics7%
Demand
Ant Farm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Ant Farm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ant farm94K/yr
- ant farm kit with live ants28K/yr
- ant colony15K/yr
- ant house10K/yr
- ant nest10K/yr
- live ants10K/yr
- ant house for kids4K/yr
- ant farm kit5K/yr
- ants for ant farm6K/yr
- ant colony starter kit with queen5K/yr
Reviews and returns
What reviews say buyers love and hate about Ant Farm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
That slot is too large so the ants can get out
Small
Slightly smaller than expected
Bad instructions
Dont buy, instructions are in Chinese and cant be translated you have to assemble this yourself
Dont get me started on the instructions lol
i noticed the cotton wool on water side was bone dry
Area to keep it moist could do with improving
Spent 2hrs trying to get it together
The 10 year old child complained bitterly about trying to assemble the plastic pieces it will not stay together
Granted, it arrives as a total DIY puzzle and the basic instructions can be a bit tricky to navigate at first. I even made it harder on myself by installing the optional red dark sheets straight away
They didnt tunnel and within 6 days the gel had gone mouldy
Love
Brilliant nest—incredible engineering if you treat it like a model kit
No complaints
Great quality
very clever design
Nice design
Brilliant nest—incredible engineering if you treat it like a model kit
Overall I think that this ant nest is good value
Worth every penny
Worth it though
Good size
The test tubes you get ants in fits perfectly
big enough and grandson very happy
Easy to use
easy to follow
easy to keep on top of things
Return
0.9% Return rate 23% Fixable by listing
pictures dont represent what you get DONT BUY IT
Spent 2hrs trying to get it together
The 10 year old child complained bitterly about trying to assemble the plastic pieces it will not stay together
Granted, it arrives as a total DIY puzzle and the basic instructions can be a bit tricky to navigate at first. I even made it harder on myself by installing the optional red dark sheets straight away
Bad instructions
Dont buy, instructions are in Chinese and cant be translated you have to assemble this yourself
Dont get me started on the instructions lol
That slot is too large so the ants can get out
Small
Slightly smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ant Farm questions
Answered from the same tracked data.









