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Anicura Cat Gel

Fail

The top 5 brands take 100% of clicks, so Anicura Cat Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£39K/yr20K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 3 sellers

Flapen Score

Anicura Cat Gel against its category

The dotted line is the Pet Supplies average. Past it, Anicura Cat Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anicura Cat Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anicura Cat Gel 20K times last year and spent an estimated £39K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
9.7%
Market size, estimated
£39Ka year
Peak month
September2.4× the quietest month
Top search term
anicura cat gel18K searches a year

02 · Price

A sale here is worth £20.08.

Listings sell for £20.08 on average, from £11.23 to £33.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £20.08 that is £10K to £15K a year per listing.

Average price
£20.08inside the $15 to $100 sweet spot
Price range
£11.23–£33.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 922 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
922per listing
Listings tracked
6

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Anicura Cat Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Anicura83%
  • Bailey & buddies13%
  • RenaSan4%
  • Open — no brand owns it (0%)

Demand

Anicura Cat Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Anicura Cat Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“she developed an allergic reaction to one type of cat biscuits”
A buyer, on “Allergies”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anicura Cat Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data