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Anicura Cat Gel

Fail

The top 5 brands take 100% of clicks, so Anicura Cat Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£39K/yr20K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 3 sellers

Flapen Score

Anicura Cat Gel against its category

The dotted line is the Pet Supplies average. Past it, Anicura Cat Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anicura Cat Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anicura Cat Gel 20K times last year and spent an estimated £39K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
9.7%
Market size, estimated
£39Ka year
Peak month
September2.4× the quietest month
Top search term
anicura cat gel18K searches a year

02 · Price

A sale here is worth £20.08.

Listings sell for £20.08 on average, from £11.23 to £33.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £20.08 that is £10K to £15K a year per listing.

Average price
£20.08inside the $15 to $100 sweet spot
Price range
£11.23–£33.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 922 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
922per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Anicura Cat Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Anicura83%
  • Bailey & buddies13%
  • RenaSan4%
  • Open — no brand owns it (0%)

Demand

Anicura Cat Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Anicura Cat Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies38%+2.35

she developed an allergic reaction to one type of cat biscuits

itching where another product seemed to increase the irritation

gave her allergic contact dermatitis

Functionality-Overall15%−0.31

Doesnt work

Didn't seem to work on my cat unfortunately

doesnt work at all

Ease Of Use10%−0.06

Difficult to use

Works well-not the easiest to apply

Not the easiest

Smell7%−0.05

Has a mild smell to it

Hated the scenty spray

which has a bit of a strange musty smell

Quality-Overall2%+0.21

Poor quality

Love

Quality-Overall18%+0.21

Excellent product

Quality brand

great products

Allergies15%+2.35

it definitely worked to relive the itching

Helps with itching

Soothing for itchy

Ease Of Use12%−0.06

easy to use

It is also easy to use thanks to it being a pump lid

Works quickly and my cat seemed ti like the feel of it being applied

Advertised Vs Actual Product10%+0.83

Does the job

As discribed

Does what it says

Soft Feel5%

The product even leaves my hand soft

lets me smooth it in

The cream was very soothing

Return

0.0% Return rate 8% Fixable by listing

Functionality-Overall75%▁▁▁▁▇█

Doesnt work

Didn't seem to work on my cat unfortunately

doesnt work at all

Defective Material/Parts17%▁▁▁▁██
Color8%▁▁▁▁█▁

FAQ

Common Anicura Cat Gel questions

Answered from the same tracked data.