Alfalfa Hay
FailShoppers spend an estimated $67K a year here, so Alfalfa Hay is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £67K/yr43K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 30 sellers
Flapen Score
Alfalfa Hay against its category
The dotted line is the Pet Supplies average. Past it, Alfalfa Hay is stronger. Inside it, weaker.
Market
The Alfalfa Hay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alfalfa Hay 43K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £67Ka year
- Top search term
- alfalfa hay25K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £3.95 to £27.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £3.95–£27.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Small Animals. It carries 1,104 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 61%
- Out of stock, average day
- 0.0%
- Average rank
- #137in Small Animals
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,104per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Alfalfa Hay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxbow Animal Health Alfalfa Hay - 425g
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 1,354
- Age
- 10y ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)
- Price
- £7.38
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Oxbow Animal Health Orchard Grass Hay 1.13kg
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 4,713
- Age
- 16y ago

Oxbow Animal Health Orchard Grass - 425g
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 445
- Age
- 10y ago
Trending
estimated 90-day click momentum
The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
- Price
- £21.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Oxbow Animal Health Alfalfa Hay - 425g
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 1,354
- Age
- 10y ago

Oxbow Animal Health Western Timothy Hay- 425g
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 388
- Age
- 10y ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

2 x Alflora Organic 1kg Premium Alfalfa Meadow Hay Original-100% Natural-16% Protein Fibre and Nutrient RichEveryday Hay For Rabbits Gerbils Hamsters Guinea Pigs (2 pack count of 2 Unflavoured)
- Price
- £13.25
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 3y ago
Newest
by launch date
The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
- Price
- £21.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)
- Price
- £7.38
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg x 4 packs)
- Price
- £20.35
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Alflora Organic 1KG Premium Alfalfa Meadow Hay Original - 100% Natural - 16% Protein Fibre and Nutrient Rich Everyday Use Hay or Chaff - For Rabbits Gerbils Hamsters Guinea Pigs
- Price
- £8.98
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
30
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
4%
- Oxbow60%
- HayDay16%
- SMALL PET SELECT8%
- ALFLORA5%
- Rosewood4%
- Kaytee3%
- Open — no brand owns it (2 brands, 4%)
Demand
Alfalfa Hay search demand
Weekly searches over the year. Pick a range.
Search terms
Top Alfalfa Hay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alfalfa hay25K/yr
- alfalfa hay for rabbits9K/yr
- oxbow hay5K/yr
- orchard hay4K/yr
Reviews and returns
What reviews say buyers love and hate about Alfalfa Hay
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alfalfa Hay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









