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Alfalfa Hay

Fail

Shoppers spend only $67K a year here, so Alfalfa Hay is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£67K/yr43K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
66%top-5 click share · 8 brands · 30 sellers

Flapen Score

Alfalfa Hay against its category

The dotted line is the Pet Supplies average. Past it, Alfalfa Hay is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alfalfa Hay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alfalfa Hay 43K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
11.5%
Market size, estimated
£67Ka year
Top search term
alfalfa hay25K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £3.95 to £27.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£3.95–£27.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Small Animals. It carries 1,104 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
61%
Out of stock, average day
0.0%
Average rank
#137in Small Animals
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,104per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Alfalfa Hay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Oxbow60%
  • HayDay16%
  • SMALL PET SELECT8%
  • ALFLORA5%
  • Rosewood4%
  • Kaytee3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Alfalfa Hay search demand

Weekly searches over the year. Pick a range.

1K600Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Alfalfa Hay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alfalfa hay25K/yr
  • alfalfa hay for rabbits9K/yr
  • oxbow hay5K/yr
  • orchard hay4K/yr

Reviews and returns

What reviews say buyers love and hate about Alfalfa Hay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.05

Bad quality

Poor quality all dust

Expensive and was most dust, very disappointed, Oxbow need to improve their quality assurance processes for their hay

Size-Overall11%+1.19

It's bigger than it looks

I thought it was smaller

Value For Money10%−0.05

waste of money

Expensive

Its expensive and dont feel you get value for money as so much non hay is in the package

Smell8%−0.05

My animals didn't like the smell of it

Strong smell

the thing it self smells so bad 🤣🤣 it so strong much stronger than the grass

Advertised Vs Actual Product6%−0.06

But unfortunately, just as described in other negative reviews, the pack is mostly dust and barely any actual hay straws

Love

Quality-Overall29%−0.05

Lovely quality hay,nice and green to

Good quality

over all great product

Pet Friendly17%

Our very fussy rabbit loves this hay

Big hit with my pets loved it

Rabbit loved it

Smell14%−0.05

Fresh green and smells nice

Fresh, green, and smells delicious

it smells great

Freshness7%+0.66

It's always nice and fresh

Fresh, green, and smells delicious

Value For Money6%−0.05

Great price and my chinchilla loves it

FAQ

Common Alfalfa Hay questions

Answered from the same tracked data.