alfalfa hay
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Review moat
Good1,103.78avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.95–£27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£67K£67K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, alfalfa hay is a £67K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
alfalfa hay market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Oxbow60%
- HayDay16%
- SMALL PET SELECT8%
- ALFLORA5%
- Rosewood4%
- Kaytee3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 8 weeks — +3.4% search growth over the last 90 days.Top alfalfa hay search terms
- alfalfa hay25K/yr
- alfalfa hay for rabbits9K/yr
- oxbow hay5K/yr
- orchard hay4K/yr
Top alfalfa hay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxbow Animal Health Alfalfa Hay - 425g
Oxbow£5.954.3★1,354 rev
HayDay Coarse and Crunchy Alfalfa Hay (1kg)
HayDay£7.383.5★37 rev
Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
Oxbow£14.994.5★501 rev
Oxbow Animal Health Orchard Grass Hay 1.13kg
Oxbow£12.434.5★4,713 rev
Oxbow Animal Health Orchard Grass - 425g
Oxbow£6.714.2★445 rev
Newest
by launch date
The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
The Hay Shed£21.181 rev
HayDay Coarse and Crunchy Alfalfa Hay (1kg)
HayDay£7.3837 rev
HayDay Coarse and Crunchy Alfalfa Hay (1kg x 4 packs)
HayDay£20.3537 rev
Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
Oxbow£14.99501 rev
Alflora Organic 1KG Premium Alfalfa Meadow Hay Original - 100% Natural - 16% Protein Fibre and Nutrient Rich Everyday Use Hay or Chaff - For Rabbits Gerbils Hamsters Guinea Pigs
ALFLORA£8.9817 rev
Trending
90-day click momentumThe Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
The Hay Shed£21.185.0★
Oxbow Animal Health Alfalfa Hay - 425g
Oxbow£5.954.3★
Oxbow Animal Health Western Timothy Hay- 425g
Oxbow£7.174.3★
Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
Oxbow£14.994.5★
2 x Alflora Organic 1kg Premium Alfalfa Meadow Hay Original-100% Natural-16% Protein Fibre and Nutrient RichEveryday Hay For Rabbits Gerbils Hamsters Guinea Pigs (2 pack count of 2 Unflavoured)
ALFLORA£13.254.1★
What buyers say about alfalfa hay
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality hay,nice and green to”
“Our very fussy rabbit loves this hay”
“Fresh green and smells nice”
“It's always nice and fresh”
“Great price and my chinchilla loves it”
“Great for fussy eaters”
“it so strong much stronger than the grass”
“Great for allergy sufferers too”
“Good quality and very green”
“The size is reasonable”
What buyers complain about
“Bad quality”
“It's bigger than it looks”
“waste of money”
“My animals didn't like the smell of it”
“But unfortunately, just as described in other negative reviews, the pack is mostly dust and barely any actual hay straws”
“Be cautious”
“This offering was dried out”
“its quite sharp though unfortunately”
“Rubbish”
“thick which is a downside”
Common questions
- Is alfalfa hay profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the alfalfa hay niche?
- 8 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in alfalfa hay?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the alfalfa hay niche?
- Listings span £3.95–£27.81; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.