Alfalfa Hay
FailShoppers spend only $67K a year here, so Alfalfa Hay is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £67K/yr43K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 30 sellers
Flapen Score
Alfalfa Hay against its category
The dotted line is the Pet Supplies average. Past it, Alfalfa Hay is stronger. Inside it, weaker.
Market
The Alfalfa Hay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alfalfa Hay 43K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £67Ka year
- Top search term
- alfalfa hay25K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £3.95 to £27.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £3.95–£27.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Small Animals. It carries 1,104 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 61%
- Out of stock, average day
- 0.0%
- Average rank
- #137in Small Animals
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,104per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Alfalfa Hay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oxbow Animal Health Alfalfa Hay - 425g
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 1,354
- Age
- 10y ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)
- Price
- £7.38
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Oxbow Animal Health Orchard Grass Hay 1.13kg
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 4,713
- Age
- 16y ago

Oxbow Animal Health Orchard Grass - 425g
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 445
- Age
- 10y ago
Trending
90-day click momentum
The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
- Price
- £21.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Oxbow Animal Health Alfalfa Hay - 425g
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 1,354
- Age
- 10y ago

Oxbow Animal Health Western Timothy Hay- 425g
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 388
- Age
- 10y ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

2 x Alflora Organic 1kg Premium Alfalfa Meadow Hay Original-100% Natural-16% Protein Fibre and Nutrient RichEveryday Hay For Rabbits Gerbils Hamsters Guinea Pigs (2 pack count of 2 Unflavoured)
- Price
- £13.25
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 3y ago
Newest
by launch date
The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets
- Price
- £21.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)
- Price
- £7.38
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg x 4 packs)
- Price
- £20.35
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Alflora Organic 1KG Premium Alfalfa Meadow Hay Original - 100% Natural - 16% Protein Fibre and Nutrient Rich Everyday Use Hay or Chaff - For Rabbits Gerbils Hamsters Guinea Pigs
- Price
- £8.98
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Oxbow60%
- HayDay16%
- SMALL PET SELECT8%
- ALFLORA5%
- Rosewood4%
- Kaytee3%
- Open — no brand owns it (2 brands, 4%)
Demand
Alfalfa Hay search demand
Weekly searches over the year. Pick a range.
Search terms
Top Alfalfa Hay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alfalfa hay25K/yr
- alfalfa hay for rabbits9K/yr
- oxbow hay5K/yr
- orchard hay4K/yr
Reviews and returns
What reviews say buyers love and hate about Alfalfa Hay
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Poor quality all dust
Expensive and was most dust, very disappointed, Oxbow need to improve their quality assurance processes for their hay
It's bigger than it looks
I thought it was smaller
waste of money
Expensive
Its expensive and dont feel you get value for money as so much non hay is in the package
My animals didn't like the smell of it
Strong smell
the thing it self smells so bad 🤣🤣 it so strong much stronger than the grass
But unfortunately, just as described in other negative reviews, the pack is mostly dust and barely any actual hay straws
Love
Lovely quality hay,nice and green to
Good quality
over all great product
Our very fussy rabbit loves this hay
Big hit with my pets loved it
Rabbit loved it
Fresh green and smells nice
Fresh, green, and smells delicious
it smells great
It's always nice and fresh
Fresh, green, and smells delicious
Great price and my chinchilla loves it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alfalfa Hay questions
Answered from the same tracked data.









