How competitive is the Alfalfa Hay niche on Amazon United Kingdom?

8 brands and 30 sellers compete in Alfalfa Hay on Amazon United Kingdom. The top 5 Alfalfa Hay products take 66% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Alfalfa Hay niche?

Alfalfa Hay sells for £13.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.95–£27.81. The average incumbent carries 1,104 reviews — the moat a new listing must climb.

Alfalfa Hay

a small market ($67K/yr) — Alfalfa Hay doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Alfalfa Hay profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alfalfa Hay is a £67K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.

Alfalfa Hay: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 11.5% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr5K

Search volume / yr+3.4%43K

Conversion rate11.5%

Avg price£13.56

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 30

Top-5 product click share66%

Open market8%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Alfalfa Hay products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oxbow Animal Health Alfalfa Hay - 425g

Price: £5.95
Rating: 4.3/5
Reviews: 1,354
Age: 10y ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)

Price: £7.38
Rating: 3.5/5
Reviews: 37
Age: 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg

Price: £14.99
Rating: 4.5/5
Reviews: 501
Age: 3y ago

Oxbow Animal Health Orchard Grass Hay 1.13kg

Price: £12.43
Rating: 4.5/5
Reviews: 4,713
Age: 16y ago

Oxbow Animal Health Orchard Grass - 425g

Price: £6.71
Rating: 4.2/5
Reviews: 445
Age: 10y ago

Newest

by launch date

The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets

Price: £21.18
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg)

Price: £7.38
Rating: 3.5/5
Reviews: 37
Age: 10mo ago

HayDay Coarse and Crunchy Alfalfa Hay (1kg x 4 packs)

Price: £20.35
Rating: 3.5/5
Reviews: 37
Age: 10mo ago

Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg

Price: £14.99
Rating: 4.5/5
Reviews: 501
Age: 3y ago

Alflora Organic 1KG Premium Alfalfa Meadow Hay Original - 100% Natural - 16% Protein Fibre and Nutrient Rich Everyday Use Hay or Chaff - For Rabbits Gerbils Hamsters Guinea Pigs

Price: £8.98
Rating: 4.1/5
Reviews: 17
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Oxbow60%
HayDay16%
SMALL PET SELECT8%
ALFLORA5%
Rosewood4%
Kaytee3%
Open — no brand owns it (2 brands, 4%)

Alfalfa Hay demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR11.5%Products18Brands8Top 5 Brands92%OOS Rate0.0%Rating4.3★Reviews1,104Avg BSR#137

Top Alfalfa Hay search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

alfalfa hay25K/yr +15.8%11.6% conv.
alfalfa hay for rabbits9K/yr -20.6%9.9% conv.
oxbow hay5K/yr +21.2%9.1% conv.
orchard hay4K/yr -31.1%8.8% conv.

What reviews say buyers love and hate about Alfalfa Hay

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall29%

“Lovely quality hay,nice and green to”

Pet Friendly17%

“Our very fussy rabbit loves this hay”

Smell14%

“Fresh green and smells nice”

Freshness7%

“It's always nice and fresh”

Value For Money6%

“Great price and my chinchilla loves it”

What buyers complain about

85% of reviews

Quality-Overall30%

“Bad quality”

Size-Overall11%

“It's bigger than it looks”

Value For Money10%

“waste of money”

Smell8%

“My animals didn't like the smell of it”

Advertised Vs Actual Product6%

“But unfortunately, just as described in other negative reviews, the pack is mostly dust and barely any actual hay straws”

Common Alfalfa Hay questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alfalfa Hay 48/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.

Alfalfa Hay buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.