Airtag Dog Collar
FailPrices span $3.23–$13.83, mostly outside the sweet spot, so Airtag Dog Collar is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £51K/yr135K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 27 sellers
Flapen Score
Airtag Dog Collar against its category
The dotted line is the Pet Supplies average. Past it, Airtag Dog Collar is stronger. Inside it, weaker.
Market
The Airtag Dog Collar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Airtag Dog Collar 135K times last year and spent an estimated £51K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £51Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- airtag dog collar22K searches a year
02 · Price
A sale here is worth £7.18.
Listings sell for £7.18 on average, from £3.23 to £13.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.18 that is £718 to £2K a year per listing.
- Average price
- £7.18under the $15 to $100 sweet spot
- Price range
- £3.23–£13.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £718–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #126 within Collars, Harnesses & Leads. It carries 822 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #126in Collars, Harnesses & Leads
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 822per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Airtag Dog Collar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Citymore for Apple Airtag Dog Collar Holder 2pack Waterproof Air tag Cat Collar Soft Silicone Airtag case Dogs&Cats for Apple Air Tag Holder for Pet Collar -Fits 1.2 Width Collar
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 402
- Age
- 1y ago
ONEONTA Airtag Holder | Waterproof Airtag Dog Collar Accessory - Removable Metal Loop TPU Lightweight Compact Fits 1 Collar
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 3,194
- Age
- 2y ago
Sichy Pet Silicone Protective Case for Apple Airtag GPS Finder Dog Cat Collar Loop Pet Loop Holder for Air_tag for Apple Locator Tracker Anti-Lost Device
- Price
- £3.63
- Rating
- 4.3/5
- Reviews
- 1,365
- Age
- 5y ago
Meliya Airtag Case 1st/2nd for Dog Cat Collar Waterproof Apple Airtag Protective Holder GPS Tracking Finder for Pet Silicone Case for Dog Collar Cat Loop Holder Pet Accessories
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
Airtag Dog Collar Holder | Air Tag Dog - Air Tag. Holder for Pet Collar Waterproof with Removable Loop Durable Lightweight Compact Size for Width 3cm/ Thick 4.5mm (Black 1)
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 936
- Age
- 1y ago
Trending
90-day click momentum
2 Pack for Apple AirTag Dog Collar Holder Waterproof Cat Collar Case
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
SCALLOP Airtag Holder with Wire Cable Durable-Resistant-Secure Airtag Keyring 360Protective AirTag Case Accessory for Keys Key Ring Luggage Compatible Apple Air tag
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 2y ago
ONEONTA 2 PACK Air Tag Holder IP68 Waterproof Air Tag Keyring Hard TPU Air Tags case 360Full Protection Air Tag. Holder with Key Ring For Apple Air Tag gps tracker devices
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 976
- Age
- 3y ago
ONEONTA Air Tag Holder IP68 Waterproof Air Tag Keyring Hard TPU Air Tags Case 360 Full Protection Air Tag. Holder with Key Ring For Apple Air Tag Gps Tracker Devices
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 976
- Age
- 3y ago
Boloshine Airtag Dog Collar Adjustable Reflective Nylon Dog Collar with Quick Release Buckle and Holder for Apple Air Tag Durable Anti-lost Dog Collars for Small Medium Large Dogs (Khaki M)
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 310
- Age
- 2y ago
Newest
by launch date2 Pack for Apple AirTag Dog Collar Holder Waterproof Cat Collar Case
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
Maledan 2 Pack Airtag Dog Collar Holders Compatible with Apple AirTag GPS Tracking Finder - Air Tag Protective Silicone Case with Paw Pattern for Dog Airtag Holder Cat Collar Loop Holder Black+Black
- Price
- £5.38
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 6mo ago
Citymore for Apple Airtag Dog Collar Holder 2pack Waterproof Air tag Cat Collar Soft Silicone Airtag case Dogs&Cats for Apple Air Tag Holder for Pet Collar -Fits 1.2 Width Collar
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 402
- Age
- 1y ago
Compatible with Airtag Dog Collar Holder Waterproof Airtag Holder for Dog Collar with Removable Loop Sturdy TPU Lightweight Compact Size Fits Width 3cm/ Thick 4.5mm Collar
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
LZXLXS Airtag Dog Collar with Waterproof Air Tag Holder Integrated Reflective Pet Collar with Soft Padding Adjustable Nylon Collar for Small Medium Large Dogs Blue M (14.5-19.7)
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
27
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
28%
- Meliya18%
- citymore17%
- ONEONTA15%
- Sichy10%
- BoloShine7%
- PALAMEDE5%
Demand
Airtag Dog Collar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Airtag Dog Collar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airtag dog collar22K/yr
- air tag dog collar15K/yr
- dog airtag holder12K/yr
- air tag. holder for dog collar12K/yr
- apple airtag dog collar9K/yr
- dog collar with airtag holder8K/yr
- airtag dog collar holder10K/yr
- airtag holder for dog collar6K/yr
- dog collar airtag holder8K/yr
- apple air dog tag collar holder waterproof5K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag Dog Collar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt quite do what it says on the tin
Doesnt seem to track
Didnt work
Broke really easily
Failed after several months
Fell apart after a week
Pretty rubbish
Poor quality
Cheaply made and poor quality, not got for purpose and was returned
cheaper
costly
Too expensive
A bit big
I was surprised how small it is
Not fit for purpose
Love
we were very pleased...very reliable
no complaints
Excellent product
Worth every penny
Good value for money
Good value
Theyre so handy
Easy peasy
Easy access
Very easy to install
Easy set up
Quick set up
As expected
Does the job
does exactly what it says
Return
1.1% Return rate 19% Fixable by listing
Keeping saying unable to connect try few minutes again
Doesnt work or connect
Unable to connect all the time
Doesnt quite do what it says on the tin
Doesnt seem to track
Didnt work
Does not work with android systems
I cant get them to pair with my iPhone
Failed to pair with my iphone
A bit big
I was surprised how small it is
Not fit for purpose
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag Dog Collar questions
Answered from the same tracked data.