Airtag Dog Collar

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

5.3%

Market size, estimated

£51Ka year

Peak month

August1.7× the quietest month

Top search term

airtag dog collar22K searches a year

Listings sell for £7.18 on average, from £3.23 to £13.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.18 that is £718 to £2K a year per listing.

Average price

£7.18under the $15 to $100 sweet spot

Price range

£3.23–£13.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£718–£2K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #126 within Collars, Harnesses & Leads. It carries 822 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

14.4%

Average rank

#126in Collars, Harnesses & Leads

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

822per listing

Listings tracked

32

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months