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Airtag Cat Collar

Fail

Prices span $2.49–$15.12, mostly outside the sweet spot, so Airtag Cat Collar is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£66K/yr221K searches / yr
90-day growth
+37.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 11 sellers

Flapen Score

Airtag Cat Collar against its category

The dotted line is the Pet Supplies average. Past it, Airtag Cat Collar is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Cat Collar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airtag Cat Collar 221K times last year and spent an estimated £66K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+37.6%
Conversion, latest week
4.4%
Market size, estimated
£66Ka year
Peak month
August1.9× the quietest month
Top search term
airtag cat collar49K searches a year

02 · Price

A sale here is worth £6.81.

Listings sell for £6.81 on average, from £2.49 to £15.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £6.81 that is £9K to £10K a year per listing.

Average price
£6.81under the $15 to $100 sweet spot
Price range
£2.49–£15.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #26 within Cats. It carries 2,210 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#26in Cats
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,210per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Airtag Cat Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

9%

  • Dgerp36%
  • LAFAYI25%
  • Simket9%
  • Meliya8%
  • NozlaID7%
  • LONGYIFA6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Airtag Cat Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Airtag Cat Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag cat collar49K/yr
  • cat airtag collar25K/yr
  • cat collar airtag29K/yr
  • air tag cat collar23K/yr
  • cat collar with airtag holder12K/yr
  • air tag collar11K/yr
  • airtag collar cat10K/yr
  • apple airtag cat collar8K/yr
  • cat airtag7K/yr
  • apple air tracker tag for cat collar5K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Cat Collar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.22

Doesnt seem to track

But the apple tracker does not work

Didnt work

Durability8%−0.12

Comes off

as you can see in the photo its falling apart

seems to come off very easily

Value For Money8%+0.29

cheaper

Waste of money

Not worth it

Ease Of Use8%+0.28

The only thing Im disappointed in is how easily

Hard to get of

Its a nightmare to try and open it

Size-Overall7%−0.05

Not fit for purpose

Also, these are too big for anything smaller than a full grown adult cat, so if you bought them for your kitten youre going to be disappointed

Small writing

Love

Quality-Overall40%+3.44

Fantastic quality, quick delivery

Good quality air tag holder

Good quality

Ease Of Use11%+0.28

Easy to use

Easy access

easy to remove

Value For Money10%+0.29

Reasonable price

Good price

Good value for money

Assembly/Installation9%+0.28

easy to install

Easy set up

Quick set up

Size-Overall5%−0.05

It seems like a comfortable fit

Decent size

Easy to fit

Return

0.9% Return rate 25% Fixable by listing

Functionality-Overall24%█▃▆▆█▇

Doesnt seem to track

But the apple tracker does not work

Didnt work

Size-Overall18%█▅▆▄▅▃

Not fit for purpose

Also, these are too big for anything smaller than a full grown adult cat, so if you bought them for your kitten youre going to be disappointed

Small writing

Connectivity-Overall13%▅▅▄▄▄█
Compatibility-Overall8%▁█▄▂▂▃

I cant get them to pair with my iPhone

Did not pair with iPhone or iPad

Cant get these to pair up with my 15 pro iPhone

GPS6%▁▁▃█▂▇

FAQ

Common Airtag Cat Collar questions

Answered from the same tracked data.