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Air Pump Fish Tank

Maybe

An estimated 1.7% of orders come back. But demand is soft, at -10.4% this quarter, so Air Pump Fish Tank is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£336K/yr402K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
47%top-5 click share · 18 brands · 37 sellers

Flapen Score

Air Pump Fish Tank against its category

The dotted line is the Pet Supplies average. Past it, Air Pump Fish Tank is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Pump Fish Tank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Pump Fish Tank 402K times last year and spent an estimated £336K. The top 5 brands take 76% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
5.3%
Market size, estimated
£336Ka year
Peak month
February1.5× the quietest month
Top search term
aquarium air pump98K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £5.77 to £40.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.69 that is £8K to £12K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£5.77–£40.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #26 within Fish & Aquatic Pets. It carries 1,280 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#26in Fish & Aquatic Pets
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,280per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Air Pump Fish Tank products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 89%

Open market

20%

  • NICREW26%
  • HITOP23%
  • QZQ11%
  • Pawfly9%
  • PYPABL7%
  • Tetra4%

Demand

Air Pump Fish Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Air Pump Fish Tank search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aquarium air pump98K/yr
  • air pump aquarium101K/yr
  • fish tank air pump73K/yr
  • air pump fish tank24K/yr
  • air pump for fish tank15K/yr
  • aquarium air pump silent13K/yr
  • aquarium air pumps10K/yr
  • fish air pump8K/yr
  • air stone pump6K/yr
  • silent aquarium air pump6K/yr

Reviews and returns

What reviews say buyers love and hate about Air Pump Fish Tank

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
31%of negative reviews mention “Noise Level”
1.7%of orders come back
“Too loud”
A buyer, on “Noise Level”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Air Pump Fish Tank questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data