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Air Pump Fish Tank

Maybe

Returns run at only 1.7% of orders. But demand is soft, at -10.4% this quarter, so Air Pump Fish Tank is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£336K/yr402K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
47%top-5 click share · 18 brands · 37 sellers

Flapen Score

Air Pump Fish Tank against its category

The dotted line is the Pet Supplies average. Past it, Air Pump Fish Tank is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Pump Fish Tank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Pump Fish Tank 402K times last year and spent an estimated £336K. The top 5 brands take 76% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
5.3%
Market size, estimated
£336Ka year
Peak month
February1.5× the quietest month
Top search term
aquarium air pump98K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £5.77 to £40.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.69 that is £8K to £12K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£5.77–£40.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #26 within Fish & Aquatic Pets. It carries 1,280 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#26in Fish & Aquatic Pets
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,280per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Air Pump Fish Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

20%

  • NICREW26%
  • HITOP23%
  • QZQ11%
  • Pawfly9%
  • PYPABL7%
  • Tetra4%

Demand

Air Pump Fish Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Air Pump Fish Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium air pump98K/yr
  • air pump aquarium101K/yr
  • fish tank air pump73K/yr
  • air pump fish tank24K/yr
  • air pump for fish tank15K/yr
  • aquarium air pump silent13K/yr
  • aquarium air pumps10K/yr
  • fish air pump8K/yr
  • air stone pump6K/yr
  • silent aquarium air pump6K/yr

Reviews and returns

What reviews say buyers love and hate about Air Pump Fish Tank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level31%−0.14

Too loud

Very Noisy

Very noisy

Durability22%−0.23

Breaks easily

Durability is not good

Didnt last

Functionality-Overall10%−0.11

Didnt work out of the box

Stopped working

Doesn't work it

Quality-Overall5%+1.30

poor performance

The overall build quality is very poor

Poor quality

Heating4%−0.03

Over heat problem

gets very hot

Seems to overheat

Love

Value For Money21%+1.43

Excellent value for money

Worth every penny

Good for the price

Quality-Overall18%+1.30

Excellent product

Great quality and reliable

Excellent build quality

Noise Level14%−0.14

not too noisy

Not too much noise

Fairly quiet too

Advertised Vs Actual Product8%+0.49

As advertised

As expected

Exactly what I wanted

Strength6%+0.26

Strong pump

Very powerful air pump

Strong enough

Return

1.7% Return rate 18% Fixable by listing

Functionality-Overall25%█▇▇▆▆▇

Didnt work out of the box

Stopped working

Doesn't work it

Noise Level16%██▅▇▆▆

Too loud

Very Noisy

Very noisy

Size-Overall12%▄▇█▆▇▄

but the plastic tubing didnt fit

Very Small

this pump is fairly small

Defective Material/Parts11%▄▄█▆▄▆

The item was faulty it got very very hot when we stared it up to dangeras to leave on

Part not working

Strength8%▆▃█▇▆█

Not the strongest pump

not very powerful

just not that strong

FAQ

Common Air Pump Fish Tank questions

Answered from the same tracked data.