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Adaptil Refill for Dogs

a concentrated shelf (top 5 take 100% of clicks) — Adaptil Refill for Dogs doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 20Growth 13Conversion 99Competition 0Returns 100Price range 89Avg price 90Brand share 0Review moat 22Quality gap 85
This niche Category average

Is Adaptil Refill for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adaptil Refill for Dogs is a £80K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Adaptil Refill for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 19.0% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr5K
Search volume / yr-23.1%20K
Conversion rate19.0%
Avg price£20.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 32
Top-5 product click share100%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews9,366

Top Adaptil Refill for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ADAPTIL82%
  • Woyamay18%

Adaptil Refill for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR19.0%Products4Brands2Top 5 Brands100%OOS Rate20.0%Rating4.2★Reviews9,366Avg BSR#15
2K1KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Adaptil Refill for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adaptil refill15K/yr
  • adaptil refill for dogs3K/yr
  • adaptil plug in for dogs refill2K/yr

What reviews say buyers love and hate about Adaptil Refill for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall50%

Great product

Soothing/Teething19%

It calmed them down

Collar Quality13%

This is the 1st time ive used This product suggested by my vet to help with my doberman separation anxiety have bought the adaptil collars of you previously hopefully this item is as effective as the collars

Value For Money6%

Excellent product at a good price

Advertised Vs Actual Product6%

Item as described

What buyers complain about

96% of reviews
Value For Money29%

Waste of time, didnt work, for a lot of money

Smell21%

I think it gives off an awful smell

Functionality-Overall14%

Didn't work

Quality-Overall7%

Not sure how good these are

Escape Proof7%

I can't use it because the wick thing in the middle was broken when I opened it

Adaptil Refill for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
67%
2Functionality-Overall
8%
3Compatibility-Overall
8%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
8%

Common Adaptil Refill for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adaptil Refill for Dogs 43/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 4 tracked products. Search demand moved -23.1% over the last 90 days.
Search demand for Adaptil Refill for Dogs on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.7× the quietest.