Is adaptil refill for dogs profitable to sell on Amazon United Kingdom?

The niche generates £80K/yr across 4 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (43/100).

How competitive is the adaptil refill for dogs niche?

2 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in adaptil refill for dogs?

Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for adaptil refill for dogs peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the adaptil refill for dogs niche?

Listings span £13.16–£37.75; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 9,366 reviews — the moat a new listing must climb.

adaptil refill for dogs

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£20.80

avg listing price — sweet spot $15–$100

Price range

Great£13.16–£37.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,365.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£80K

£80K/yr · 20K searches

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, adaptil refill for dogs is a £80K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

adaptil refill for dogs market data

Units sold / yr: 4K–5K; avg 750–1,000/product
Revenue / yr: £83K–£104K; units × avg price
Conversion rate: 19.0%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 20.0%
Avg brand age: 46 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ADAPTIL82%
Woyamay18%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top adaptil refill for dogs search terms

adaptil refill15K/yr -21.1%18.8% conv.
adaptil refill for dogs3K/yr -44.6%19.4% conv.
adaptil plug in for dogs refill2K/yr -0.3%17.4% conv.

All search terms

Top adaptil refill for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer

ADAPTIL£15.404.3★8,170 rev

Woyamay Dog Calming Plug in Refills - 4 Pack Calming Dog Pheromones Diffuser Refills for Dogs Relieve Anxiety & Stress 120 Days Dog Calming Plug-in Refils to Calm Dogs Fits All Common Diffuser Heads

Woyamay£13.164.2★423 rev

30 Day Refill x 3 for Adaptil Calm Home Diffuser for Dogs | Refill Value Pack for Adaptil Dog Calming Plug-In Pheromone Diffuser to Help Reduce Anxiety and Stress in Pet Dogs

ADAPTIL£37.754.3★8,170 rev

Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer

ADAPTIL£16.903.8★20,699 rev

Newest

by launch date

Woyamay Dog Calming Plug in Refills - 4 Pack Calming Dog Pheromones Diffuser Refills for Dogs Relieve Anxiety & Stress 120 Days Dog Calming Plug-in Refils to Calm Dogs Fits All Common Diffuser Heads

Woyamay£13.16423 rev

2y ago

30 Day Refill x 3 for Adaptil Calm Home Diffuser for Dogs | Refill Value Pack for Adaptil Dog Calming Plug-In Pheromone Diffuser to Help Reduce Anxiety and Stress in Pet Dogs

ADAPTIL£37.758,170 rev

5y ago

30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer

ADAPTIL£15.408,170 rev

18y ago

Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer

ADAPTIL£16.9020,699 rev

18y ago

What buyers say about adaptil refill for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Great product”

Soothing/Teething19%

“It calmed them down”

Collar Quality13%

“This is the 1st time ive used This product suggested by my vet to help with my doberman separation anxiety have bought the adaptil collars of you previously hopefully this item is as effective as the collars”

Value For Money6%

“Excellent product at a good price”

Advertised Vs Actual Product6%

“Item as described”

What buyers complain about

Value For Money29%

“Waste of time, didnt work, for a lot of money”

Smell21%

“I think it gives off an awful smell”

Functionality-Overall14%

“Didn't work”

Quality-Overall7%

“Not sure how good these are”

Escape Proof7%

“I can't use it because the wick thing in the middle was broken when I opened it”

Durability7%

“One week and No chance”

Moist/Dry7%

“This made my other plugs around it wet”

Advertised Vs Actual Product4%

“read detatails. item ok but packaging misleading, it says comes with 30 day refill i thought that meant that this was an extra one what it means that the plug comes with the product”

Top return reasons

Smell67%

Functionality-Overall8%

Compatibility-Overall8%

Advertised Vs Actual Product8%

Defective Material/Parts8%

Common questions

Is adaptil refill for dogs profitable to sell on Amazon United Kingdom?: The niche generates £80K/yr across 4 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (43/100).
How competitive is the adaptil refill for dogs niche?: 2 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in adaptil refill for dogs?: Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for adaptil refill for dogs peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the adaptil refill for dogs niche?: Listings span £13.16–£37.75; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 9,366 reviews — the moat a new listing must climb.