Adaptil Refill for Dogs

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

19.0%

Market size, estimated

£80Ka year

Peak month

November3.7× the quietest month

Top search term

adaptil refill15K searches a year

Listings sell for £20.80 on average, from £13.16 to £37.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £20.80 that is £16K to £21K a year per listing.

Average price

£20.80inside the $15 to $100 sweet spot

Price range

£13.16–£37.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

750–1,000

Revenue per listing a year

£16K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 9,366 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#15in Health Supplies

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,366per listing

Listings tracked

4

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months