Adaptil Refill for Dogs

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

19.0%

Market size, estimated

£80Ka year

Peak month

November3.7× the quietest month

Top search term

adaptil refill15K searches a year

Listings sell for £20.80 on average, from £13.16 to £37.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £20.80 that is £16K to £21K a year per listing.

Average price

£20.80inside the $15 to $100 sweet spot

Price range

£13.16–£37.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

750–1,000

Revenue per listing a year

£16K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 9,366 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#15in Health Supplies

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,366per listing

Listings tracked

4

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months