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Active Rolling Ball for Dogs Uk

Fail

Demand is soft, at -45.9% this quarter, so Active Rolling Ball for Dogs Uk is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£29K/yr34K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 38 sellers

Flapen Score

Active Rolling Ball for Dogs Uk against its category

The dotted line is the Pet Supplies average. Past it, Active Rolling Ball for Dogs Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Active Rolling Ball for Dogs Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Active Rolling Ball for Dogs Uk 34K times last year and spent an estimated £29K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
6.3%
Market size, estimated
£29Ka year
Peak month
December12.1× the quietest month
Top search term
vibrating dog ball16K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.44 to £31.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.39 that is £0 to £1K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.44–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #230 within Toys. It carries 4,970 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#230in Toys
Average rating
3.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,970per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Active Rolling Ball for Dogs Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

43%

  • nnOuOnn15%
  • Wobble Wag Giggle13%
  • Nonyimu9%
  • HETOO7%
  • PetDroid7%
  • pet prime6%

Demand

Active Rolling Ball for Dogs Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Active Rolling Ball for Dogs Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vibrating dog ball16K/yr
  • interactive dog ball self moving7K/yr
  • automatic dog ball5K/yr
  • automatic rolling ball for dogs2K/yr
  • jumping ball for dogs1K/yr
  • rolling ball for dogs2K/yr
  • active rolling ball for dogs uk186/yr

Reviews and returns

What reviews say buyers love and hate about Active Rolling Ball for Dogs Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.39

broken in minutes

Breaks easily

Didn't last

Charging11%−0.10

Terrible wouldn't hold charge

Doesnt charge doesnt work

Not charge

Value For Money7%+0.05

Quite expensive though

a bit over priced at £18

Not very happy considering the price

Quality-Overall6%−0.07

rubbish quality

Not very well made

Poor quality

Size-Overall5%−0.03

also very large ball

a bit large for our small dog who wasnt interested in it

Small size

Love

Fun/Entertainment Experience33%+3.14

Amazing toy

Fun and interactive

Entertaining toy

Pet Friendly12%

Dog loves it

A great toy my dogs love it

great for my dog

Durability8%−0.39

it is durable

Durability-wise, its holding up well

its great quality with its durable material

Charging7%−0.10

Charging is easy

Quick to charge

Easy to charge

Value For Money4%+0.05

Great buy

Good value for money

Money well spent

Return

2.6% Return rate 42% Fixable by listing

Size-Overall36%▆▆▆▇▆█

also very large ball

a bit large for our small dog who wasnt interested in it

Small size

Functionality-Overall15%▇▇▇▆█▇

Doesnt even work properly

won't turn on

Doesnt work

Charging13%█▆▄▃▆▅

Terrible wouldn't hold charge

Doesnt charge doesnt work

Not charge

Durability13%▅█▆▄▆▆

broken in minutes

Breaks easily

Didn't last

Defective Material/Parts5%▅▅█▃▆▃

FAQ

Common Active Rolling Ball for Dogs Uk questions

Answered from the same tracked data.