Skip to content

Active Rolling Ball for Dogs Uk

Fail

Demand is soft, at -45.9% this quarter, so Active Rolling Ball for Dogs Uk is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£29K/yr34K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 38 sellers

Flapen Score

Active Rolling Ball for Dogs Uk against its category

The dotted line is the Pet Supplies average. Past it, Active Rolling Ball for Dogs Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Active Rolling Ball for Dogs Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Active Rolling Ball for Dogs Uk 34K times last year and spent an estimated £29K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
6.3%
Market size, estimated
£29Ka year
Peak month
December12.1× the quietest month
Top search term
vibrating dog ball16K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.44 to £31.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.39 that is £0 to £1K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.44–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #230 within Toys. It carries 4,970 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#230in Toys
Average rating
3.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,970per listing
Listings tracked
22

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Active Rolling Ball for Dogs Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Est. top-5 brand share

51%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 97%

Open market

43%

  • nnOuOnn15%
  • Wobble Wag Giggle13%
  • Nonyimu9%
  • HETOO7%
  • PetDroid7%
  • pet prime6%

Demand

Active Rolling Ball for Dogs Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Active Rolling Ball for Dogs Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vibrating dog ball16K/yr
  • interactive dog ball self moving7K/yr
  • automatic dog ball5K/yr
  • automatic rolling ball for dogs2K/yr
  • jumping ball for dogs1K/yr
  • rolling ball for dogs2K/yr
  • active rolling ball for dogs uk186/yr

Reviews and returns

What reviews say buyers love and hate about Active Rolling Ball for Dogs Uk

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Durability”
2.6%of orders come back
“broken in minutes”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Active Rolling Ball for Dogs Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data