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Activated Charcoal for Dogs

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -44.5% this quarter, so Activated Charcoal for Dogs is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£79K/yr71K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
46%top-5 click share · 20 brands · 80 sellers

Flapen Score

Activated Charcoal for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Activated Charcoal for Dogs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activated Charcoal for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Activated Charcoal for Dogs 71K times last year and spent an estimated £79K. The top 5 brands take 56% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
8.8%
Market size, estimated
£79Ka year
Top search term
activated charcoal for dogs26K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £3.34 to £29.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.50 that is £1K to £3K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£3.34–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #210 within Cats. It carries 390 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
6.3%
Average rank
#210in Cats
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Activated Charcoal for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

80

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

38%

  • Generic24%
  • BELLY OUR MUTUAL FRIEND10%
  • CHENGGYOUWEI8%
  • NaturePell8%
  • EETU6%
  • Puciuua6%

Demand

Activated Charcoal for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Activated Charcoal for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activated charcoal for dogs26K/yr
  • charcoal for dogs14K/yr
  • pawmergency charcoal dog12K/yr
  • charcoal tablets for dogs3K/yr
  • dog charcoal3K/yr
  • activated charcoal for cats4K/yr
  • pawmergency charcoal9K/yr

Reviews and returns

What reviews say buyers love and hate about Activated Charcoal for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+1.09

It is expensive

Not worth the money: particularly considering the amount you get

it may be pricey

Indigestion10%−0.02

often it just causes an upset stomach

Unfortunately, people tend to drop food and rubbish on the roads, and he inevitably ends up eating something that either upsets his sensitive tummy, or is potentially dangerous

Our dog was suffering with really bad diorrhea oand clearly had an upset stomach

Smell8%−0.05

With that horrible familiar dog smell

The one I used had a pate kind of smell to it

Stops stink in a few servings

Ease Of Use7%−0.08

Hope not to use

as soon as I tried to remove the lid

It takes some time to work through the system

Size-Overall6%−0.04

Wrong size

small

the smallest of dogs

Love

Ease Of Use14%−0.08

Easy to use

easy to read/use

Easy to take

Pet Friendly14%

Good for your dogs

My dog loves them

the fact it may save your pets life is in my opinion excellent value

Value For Money13%+1.09

reasonable price

Good value

Great value for money

Quality-Overall8%+0.32

Good product, easy to administer

Excellent product

This stuff is brilliant

Ingredients-Overall6%+0.18

This is a great item to have on hand because a lot of dogs will eat absolutely anything

Good ingredients

The ingredients look solid and straightforward, which made me feel more confident about adding it to my emergency supplies

Return

0.1% Return rate 0% Fixable by listing

Product Condition100%▁█▁▁▁▁

FAQ

Common Activated Charcoal for Dogs questions

Answered from the same tracked data.