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10kg Cat Food Dry

Fail

The top 5 brands take 100% of clicks, so 10kg Cat Food Dry is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£434K/yr336K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
80%top-5 click share · 3 brands · 82 sellers

Flapen Score

10kg Cat Food Dry against its category

The dotted line is the Pet Supplies average. Past it, 10kg Cat Food Dry is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10kg Cat Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10kg Cat Food Dry 336K times last year and spent an estimated £434K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £434K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
11.0%
Market size, estimated
£434Ka year
Peak month
February1.4× the quietest month
Top search term
go cat dry food125K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.76 that is £18K to £24K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£2.69–£28.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #345 within Cats. It carries 2,307 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#345in Cats
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,307per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top 10kg Cat Food Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£43K£87K£130K£173K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Go-Cat93%
  • by Amazon5%
  • IAMS2%
  • Open — no brand owns it (0%)

Demand

10kg Cat Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 10kg Cat Food Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • go cat dry food125K/yr
  • go cat63K/yr
  • go cat dry food 10kg35K/yr
  • gocat cat food dry14K/yr
  • go cat biscuits14K/yr
  • go cat senior dry food6K/yr
  • cat biscuits go cat9K/yr
  • gocat8K/yr
  • go cat indoor dry food5K/yr
  • cat food 10kg9K/yr

Reviews and returns

What reviews say buyers love and hate about 10kg Cat Food Dry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+1.49

I do wonder is it too cheap to be good

felt like it was costing more

annoying chicken costs more than the others

Size-Overall11%−0.01

Large bag

because the pieces are smaller than the previous ones

Smaller biscuits

Contamination8%−0.03

was clearly contaminated with something

I can't even imagine how this plastic could be part of the process so I presume it's cross contamination

Do not by - contaminated and mouldy

Indigestion8%−0.03

Gave cats diarrhoea

Gave all my cats diarrhoea

as soon as I gave biscuits from this new bag to my cats all 3 developed diarrhoea

Ingredients-Overall6%−0.04

It doesnt contain any dairy product. which makes hedgehogs go blind

the ingredients could be better overall

FORMULA CHANGE - NOT GOOD

Love

Pet Friendly28%

Pets enjoying it

Cats love it

Great for my cats

Value For Money28%+1.49

Good value

Reasonable price

Good value for money

Quality-Overall9%−0.07

Just as good as top brands

The quality is brilliant

No complaints

Taste-Overall8%+0.24

cat's love this food

Great food

Good taste

Size-Overall4%−0.01

Great size

Both cats love them good size bag for the price

Its a good large bag that is more cost effective that getting smaller bags daily

FAQ

Common 10kg Cat Food Dry questions

Answered from the same tracked data.