10kg Cat Food Dry
FailThe top 5 brands take 100% of clicks, so 10kg Cat Food Dry is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £434K/yr336K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 82 sellers
Flapen Score
10kg Cat Food Dry against its category
The dotted line is the Pet Supplies average. Past it, 10kg Cat Food Dry is stronger. Inside it, weaker.
Market
The 10kg Cat Food Dry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 10kg Cat Food Dry 336K times last year and spent an estimated £434K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £434K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £434Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- go cat dry food125K searches a year
02 · Price
A sale here is worth £11.76.
Listings sell for £11.76 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.76 that is £18K to £24K a year per listing.
- Average price
- £11.76under the $15 to $100 sweet spot
- Price range
- £2.69–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #345 within Cats. It carries 2,307 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #345in Cats
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,307per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top 10kg Cat Food Dry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GO-CAT Adult Dry Cat Food Chicken and Duck 10kg Pack
- Price
- £17.72
- Rating
- 4.8/5
- Reviews
- 8,431
- Age
- 10y ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

Go-Cat Chicken and Duck 2kg
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 10y ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

GO-CAT Adult Chicken and Turkey Dry Cat Food 750g (Pack of 5)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 4y ago
Trending
estimated 90-day click momentum
GO-CAT Adult Chicken and Turkey Dry Cat Food 750g (Pack of 5)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 4y ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

GO-CAT Herring with Vegetables Dry Cat Food 2kg
- Price
- £4.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

by Amazon - Complete Dry Cat Food with Chicken Turkey and Vegetables 1 pack of 10kg
- Price
- £13.71
- Rating
- 4.5/5
- Reviews
- 7,389
- Age
- 8y ago
Newest
by launch date
GO-CAT Herring with Vegetables Dry Cat Food 2kg
- Price
- £4.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

by Amazon Complete Dry Cat Food for Adult Cats with Tuna & Herring 1 pack of 10kg
- Price
- £13.79
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 2y ago

GO-CAT Senior Chicken and Turkey Dry Cat Food 750g
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Go-Cat93%
- by Amazon5%
- IAMS2%
- Open — no brand owns it (0%)
Demand
10kg Cat Food Dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 10kg Cat Food Dry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- go cat dry food125K/yr
- go cat63K/yr
- go cat dry food 10kg35K/yr
- gocat cat food dry14K/yr
- go cat biscuits14K/yr
- go cat senior dry food6K/yr
- cat biscuits go cat9K/yr
- gocat8K/yr
- go cat indoor dry food5K/yr
- cat food 10kg9K/yr
Reviews and returns
What reviews say buyers love and hate about 10kg Cat Food Dry
We read the reviews and the return reasons for every product selling here.
“I do wonder is it too cheap to be good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10kg Cat Food Dry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









