10kg Cat Food Dry
FailThe top 5 brands take 100% of clicks, so 10kg Cat Food Dry is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £434K/yr336K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 82 sellers
Flapen Score
10kg Cat Food Dry against its category
The dotted line is the Pet Supplies average. Past it, 10kg Cat Food Dry is stronger. Inside it, weaker.
Market
The 10kg Cat Food Dry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 10kg Cat Food Dry 336K times last year and spent an estimated £434K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £434K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £434Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- go cat dry food125K searches a year
02 · Price
A sale here is worth £11.76.
Listings sell for £11.76 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.76 that is £18K to £24K a year per listing.
- Average price
- £11.76under the $15 to $100 sweet spot
- Price range
- £2.69–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #345 within Cats. It carries 2,307 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #345in Cats
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,307per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top 10kg Cat Food Dry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GO-CAT Adult Dry Cat Food Chicken and Duck 10kg Pack
- Price
- £17.72
- Rating
- 4.8/5
- Reviews
- 8,431
- Age
- 10y ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

Go-Cat Chicken and Duck 2kg
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 10y ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

GO-CAT Adult Chicken and Turkey Dry Cat Food 750g (Pack of 5)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 4y ago
Trending
90-day click momentum
GO-CAT Adult Chicken and Turkey Dry Cat Food 750g (Pack of 5)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 4y ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

GO-CAT Herring with Vegetables Dry Cat Food 2kg
- Price
- £4.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

by Amazon - Complete Dry Cat Food with Chicken Turkey and Vegetables 1 pack of 10kg
- Price
- £13.71
- Rating
- 4.5/5
- Reviews
- 7,389
- Age
- 8y ago
Newest
by launch date
GO-CAT Herring with Vegetables Dry Cat Food 2kg
- Price
- £4.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

GO-CAT Herring with Vegetables Dry Cat Food 10kg
- Price
- £18.82
- Rating
- 5.0/5
- Reviews
- 51
- Age
- 8mo ago

GO-CAT Herring with Vegetables Dry Cat Food 750g (Pack of 5)
- Price
- £12.35
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

by Amazon Complete Dry Cat Food for Adult Cats with Tuna & Herring 1 pack of 10kg
- Price
- £13.79
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 2y ago

GO-CAT Senior Chicken and Turkey Dry Cat Food 750g
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Go-Cat93%
- by Amazon5%
- IAMS2%
- Open — no brand owns it (0%)
Demand
10kg Cat Food Dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 10kg Cat Food Dry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- go cat dry food125K/yr
- go cat63K/yr
- go cat dry food 10kg35K/yr
- gocat cat food dry14K/yr
- go cat biscuits14K/yr
- go cat senior dry food6K/yr
- cat biscuits go cat9K/yr
- gocat8K/yr
- go cat indoor dry food5K/yr
- cat food 10kg9K/yr
Reviews and returns
What reviews say buyers love and hate about 10kg Cat Food Dry
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I do wonder is it too cheap to be good
felt like it was costing more
annoying chicken costs more than the others
Large bag
because the pieces are smaller than the previous ones
Smaller biscuits
was clearly contaminated with something
I can't even imagine how this plastic could be part of the process so I presume it's cross contamination
Do not by - contaminated and mouldy
Gave cats diarrhoea
Gave all my cats diarrhoea
as soon as I gave biscuits from this new bag to my cats all 3 developed diarrhoea
It doesnt contain any dairy product. which makes hedgehogs go blind
the ingredients could be better overall
FORMULA CHANGE - NOT GOOD
Love
Pets enjoying it
Cats love it
Great for my cats
Good value
Reasonable price
Good value for money
Just as good as top brands
The quality is brilliant
No complaints
cat's love this food
Great food
Good taste
Great size
Both cats love them good size bag for the price
Its a good large bag that is more cost effective that getting smaller bags daily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10kg Cat Food Dry questions
Answered from the same tracked data.









