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Microphone and Speaker

Maybe

Products sell for $53.14 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Microphone and Speaker is a Maybe.

Flapen Score
52
52 / 100
Top 20% of 171 Musical Instruments & DJ niches · +8 vs the category median of 44
Market size
£103K/yr135K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
39%top-5 click share · 27 brands · 55 sellers

Flapen Score

Microphone and Speaker against its category

The dotted line is the Musical Instruments & DJ average. Past it, Microphone and Speaker is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microphone and Speaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microphone and Speaker 135K times last year and spent an estimated £103K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
1.4%
Market size, estimated
£103Ka year
Peak month
December2.3× the quietest month
Top search term
speaker with microphone30K searches a year

02 · Price

A sale here is worth £53.14.

Listings sell for £53.14 on average, from £11.04 to £195.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £53.14 that is £0 to £5K a year per listing.

Average price
£53.14inside the $15 to $100 sweet spot
Price range
£11.04–£195.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #75 within Musical Instruments & DJ. It carries 1,383 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
15.3%
Average rank
#75in Musical Instruments & DJ
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
42

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
34 months

Products

Top Microphone and Speaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

55

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

39%

Top 20: 79%

Open market

37%

  • Wowstar17%
  • Pyle13%
  • Singingmate11%
  • Dislocati9%
  • Ankuka7%
  • Fede7%

Demand

Microphone and Speaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Microphone and Speaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speaker with microphone30K/yr
  • microphone and speaker31K/yr
  • microphone with speaker21K/yr
  • bluetooth speaker with microphone16K/yr
  • microphone speaker10K/yr
  • portable microphone with speaker7K/yr
  • portable speaker with microphone7K/yr
  • mic and speaker set5K/yr
  • speaker and microphone4K/yr
  • speaker microphone4K/yr

Reviews and returns

What reviews say buyers love and hate about Microphone and Speaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Microphone18%−0.23

Microphone problem

Mic doesn't work

The mic isn't great

Audio Quality8%+1.08

The sound quality is so poor

it really is not very loud

Dreadful sound quality

Quality-Overall7%+0.51

Not very good, poor quality and not reliable

Build quality is towards low end

Not a good quality

Noise Level6%−0.04

Too loud

Very loud & noisy

Its noisy

Audio Volume5%−0.05

Volume was too low

Not loud enough

the volume is not enough

Love

Audio Quality20%+1.08

Good sound

Sound quality is strong

The sound is brilliant

Value For Money16%+1.70

Good value for money

Good price

Excellent value

Quality-Overall13%+0.51

Good quality, it easy to use

Brilliant quality for entertaining guests

Amazing quality

Microphone9%−0.23

Great mic

the microphone sound is great quality

Mic's also have good sound

Ease Of Use5%+0.43

Easy to use

very handy

Easy to operate

Return

3.4% Return rate 7% Fixable by listing

Audio Quality19%▅█▆▆█▇

The sound quality is so poor

it really is not very loud

Dreadful sound quality

Microphone14%▆▆▇█▆▅

Microphone problem

Mic doesn't work

The mic isn't great

Functionality-Overall8%█▅▄▆▄▆

Doesnt work

Not fully functional

Not functioning

Quality-Overall8%█▆▆▅▆▆

Not very good, poor quality and not reliable

Build quality is towards low end

Not a good quality

Noise Level7%▇▇█▅██

Too loud

Very loud & noisy

Its noisy

FAQ

Common Microphone and Speaker questions

Answered from the same tracked data.