Drum
MaybeThe top 5 brands take only 45% of clicks. But buyers convert on only 0.7% of searches, so Drum is a Maybe.
- Flapen Score
- 52 / 100Top 20% of 171 Musical Instruments & DJ niches · +8 vs the category median of 4452
- Market size
- £104K/yr264K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 41%top-5 click share · 31 brands · 53 sellers
Flapen Score
Drum against its category
The dotted line is the Musical Instruments & DJ average. Past it, Drum is stronger. Inside it, weaker.
Market
The Drum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drum 264K times last year and spent an estimated £104K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £104Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- drum123K searches a year
02 · Price
A sale here is worth £59.44.
Listings sell for £59.44 on average, from £6.90 to £282.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £59.44 that is £0 to £6K a year per listing.
- Average price
- £59.44inside the $15 to $100 sweet spot
- Price range
- £6.90–£282.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #16 within Musical Instruments & DJ. It carries 708 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 73%
- Out of stock, average day
- 14.1%
- Average rank
- #16in Musical Instruments & DJ
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 708per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Drum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
World Rhythm 6 Inch Hand Drum
- Price
- £7.09
- Rating
- 4.3/5
- Reviews
- 937
- Age
- 9y ago

LALAHO 12 x 5.5 Inches Snare Drum Comes with a Pair of Drumsticks Black
- Price
- £25.00
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

GEWA Marching Drum 12 x 10 wooden shell black incl. carrying strap
- Price
- £45.52
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 15y ago

My Family House Wooden Djembe Drum - Multicoloured - Hand Carved Musical Instrument - 15 cm
- Price
- £6.90
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 5y ago

Evans Drum Heads - G2 Clear Tom Drumhead 8 Inch
- Price
- £14.24
- Rating
- 4.5/5
- Reviews
- 719
- Age
- 16y ago
Trending
90-day click momentum
GarveeLife 5-Piece Junior Drum Kit for Kids Complete Beginner Percussion Starter Set with Snare Cymbals Stool & Sticks (Yellow)
- Price
- £124.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

12 x 5.5 inches Snare Drum Marching Snare Drum Kit with a Pair of Drumsticks Drum Key and Adjustable Strap for Students Beginners & Band Red
- Price
- £19.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Childrens 5-Piece Beginner Drum Kit Complete Junior Percussion Set Including Snare Cymbals Drumsticks & Stool (Blue)
- Price
- £112.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Donner DED-200 Electric Drum Set With Drum Throne/Maple Stick/Earphone/Audio Cable
- Price
- £243.02
- Rating
- 4.5/5
- Reviews
- 1,274
- Age
- 4y ago

Btuty 12inch Snare Drum Head with Drumsticks Shoulder Strap (Light Blue)
- Price
- £31.97
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
Newest
by launch date
Childrens 5-Piece Beginner Drum Kit Complete Junior Percussion Set Including Snare Cymbals Drumsticks & Stool (Blue)
- Price
- £112.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

GarveeLife 5-Piece Junior Drum Kit for Kids Complete Beginner Percussion Starter Set with Snare Cymbals Stool & Sticks (Yellow)
- Price
- £124.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

12 x 5.5 inches Snare Drum Marching Snare Drum Kit with a Pair of Drumsticks Drum Key and Adjustable Strap for Students Beginners & Band Red
- Price
- £19.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Hand Drum 8-inch Wood Frame Drum with Drumstick Percussion Instruments Musical Gift for Rhythm & Sound Exploration
- Price
- £8.32
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

LALAHO 12 x 5.5 Inches Snare Drum Comes with a Pair of Drumsticks Black
- Price
- £25.00
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
53
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
41%
Top 20: 80%
Open market
50%
- World Rhythm17%
- LALAHO8%
- Evans7%
- Basix7%
- My Family House7%
- Donner5%
Demand
Drum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Drum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drum123K/yr
- drums97K/yr
- drums & percussion29K/yr
- hand drum11K/yr
- hand drums5K/yr
Reviews and returns
What reviews say buyers love and hate about Drum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sound needs to be a bit more acoustic and realistic
not a good sound at all
sound rubbish
They are small
This drum set is so small it would never be suitable for a 10 year old
Really small comparing to the picture
Poor quality and poor customer service
Not great
DO NOT BUY - IT's JUNK
Instructions could have been better
but no instructions on how to do it
manual, never referring to the possibilioty of a faulty module, or offering a replacement
They don't seem to be reactive enough There is a bass pedal
Instructions could be a little clearer, well packaged, headphone cable that come with the set could be a little longer, and would benefit from some grippers for the bass drum when used on a stone floor it does move a lot,
Love
Fantastic quality
It is really well made
The items were reasonable quality
Well worth the price
Good price
Worth every penny
Sound quality is good and adjustable
Excellent sound
Beautiful sound
Beautiful and durable
However it is built with a tear resistant drum surface that should withstand plenty of use
Its an alright value for money has good durability
Looks as advertised
Exactly what bongos should be
it does what it said
Return
2.3% Return rate 45% Fixable by listing
They are small
This drum set is so small it would never be suitable for a 10 year old
Really small comparing to the picture
Sound needs to be a bit more acoustic and realistic
not a good sound at all
sound rubbish
Poor quality and poor customer service
Not great
DO NOT BUY - IT's JUNK
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drum questions
Answered from the same tracked data.









