Audio Interface
FailDemand is soft, at -26.5% this quarter, so Audio Interface is a Fail.
- Flapen Score
- 40 / 100Ranks 110 of 171 Musical Instruments & DJ niches · −4 vs the category median of 4440
- Market size
- £824K/yr598K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 49 sellers
Flapen Score
Audio Interface against its category
The dotted line is the Musical Instruments & DJ average. Past it, Audio Interface is stronger. Inside it, weaker.
Market
The Audio Interface market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Audio Interface 598K times last year and spent an estimated £824K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £824K a year.
- Searches, last 12 months
- 598K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £824Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- audio interface210K searches a year
02 · Price
A sale here is worth £72.56.
Listings sell for £72.56 on average, from £14.18 to £185.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £72.56 that is £18K to £36K a year per listing.
- Average price
- £72.56inside the $15 to $100 sweet spot
- Price range
- £14.18–£185.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £18K–£36K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Musical Instruments & DJ. It carries 6,692 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Musical Instruments & DJ
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,692per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Audio Interface products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Focusrite Scarlett Solo 3rd Gen USB-C Audio Interface
- Price
- £64.62
- Rating
- 4.7/5
- Reviews
- 28,866
- Age
- 7y ago
Focusrite Scarlett 2i2 4th Gen USB-C Audio Interface
- Price
- £127.44
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
Focusrite Scarlett Solo 4th Gen USB-C Audio Interface
- Price
- £93.74
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
M-AUDIO M-Track Solo USB Audio Interface for Recording Streaming and Podcasting with XLR Line and DI Inputs Plus a Software Suite Included
- Price
- £30.94
- Rating
- 4.4/5
- Reviews
- 7,578
- Age
- 5y ago
M-AUDIO M-Track Duo USB Audio Interface for Recording Streaming and Podcasting with Dual XLR Line and DI Inputs plus a Software Suite Included
- Price
- £36.69
- Rating
- 4.5/5
- Reviews
- 6,421
- Age
- 5y ago
Trending
90-day click momentum
Jindaaudio USB Audio Interface for Computer Recording Music(Red) 2 Channel Guitar Audio Interface 32Bit/192kHz Podcasting Streaming with 48V Phantom Power
- Price
- £52.69
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Focusrite Scarlett 4i4 4th Gen USB-C Audio Interface
- Price
- £179.24
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
Focusrite Vocaster One Podcasting Interface for Recording as a Solo Creator. Use Auto Gain Enhance and Mute for Easy Podcasting. Small Lightweight and Powered by Computer
- Price
- £42.60
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 4y ago
Behringer UMC204HD Audiophile 2x4 24-Bit/192 kHz USB Audio/MIDI Interface with Midas Mic Preamplifiers | For Recording Microphones and Instruments
- Price
- £55.99
- Rating
- 4.5/5
- Reviews
- 8,202
- Age
- 11y ago
XTUGA Q-12 Audio Interface USB Computer Interface for Recording music
- Price
- £24.09
- Rating
- 4.0/5
- Reviews
- 507
- Age
- 4y ago
Newest
by launch dateJindaaudio USB Audio Interface for Computer Recording Music(Red) 2 Channel Guitar Audio Interface 32Bit/192kHz Podcasting Streaming with 48V Phantom Power
- Price
- £52.69
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
FIFINE Computer Audio Interface with XLR Microphone Input Monitor jack 48V Phantom Power for Music Recording Podcast USB Audio Mixer with Gain Knob for Vocal/Streaming/Guitar/Video Creation-Ampli 1
- Price
- £40.71
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 2y ago
Focusrite Scarlett 2i2 4th Gen USB-C Audio Interface
- Price
- £127.44
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
Focusrite Scarlett Solo 4th Gen USB-C Audio Interface
- Price
- £93.74
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
Focusrite Scarlett Solo Studio 4th Gen USB-C Audio Interface Bundle
- Price
- £158.60
- Rating
- 4.7/5
- Reviews
- 6,997
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
5%
- Focusrite60%
- M-AUDIO14%
- Behringer11%
- jindaaudio4%
- FIFINE3%
- EBXYA2%
- Open — no brand owns it (4 brands, 5%)
Demand
Audio Interface search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Audio Interface search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- audio interface210K/yr
- daw70K/yr
- focusrite scarlett 2i242K/yr
- focusrite38K/yr
- usb audio interface32K/yr
- focusrite scarlett solo23K/yr
- computer audio interfaces30K/yr
- behringer audio interface19K/yr
- audio interface for pc18K/yr
- scarlett 2i217K/yr
Reviews and returns
What reviews say buyers love and hate about Audio Interface
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does Not Work
Does not work well at all
which of course will mess up your POW or recording session because you suddenly don't have a recording device
unfortunately could not get a microphone to work
Wont pic up microphone after 3 week
now it doesnt pick up my mic at all
the soundboard sounds arent the best quality
At first, I heard some popping in the headphones audio which I resolved by making the buffer larger for the interface and disabling a driver that was causing latency. Elgato Camera Hub driver
it starts giving off an unbearable choppy sound until you unplug it
It doesn't work - straight out of the box
You may have teething problems as the instructions aren't exactly detailed
There wasn't any instructions in the box
Horrible controls
Sliders stopped working after year time
Love
Sound quality is excellent
Audio is clear
The sound quality is clean and clear
Great product ngl
Excellent product
Great build quality
Well worth it
Good value
Its great value for money
Setup was super easy — just plug it into my PC
Easy to set up
The setup was incredibly straightforward, and the sound quality is crisp and hum-free
Made my recording so much easier
Easy to use
Plug and play, drivers easily available online
Return
3.7% Return rate 0% Fixable by listing
Nor compatable
unfortunately I had to return it back because it was not compatible with my other equipments
Does Not Work
Does not work well at all
which of course will mess up your POW or recording session because you suddenly don't have a recording device
the soundboard sounds arent the best quality
At first, I heard some popping in the headphones audio which I resolved by making the buffer larger for the interface and disabling a driver that was causing latency. Elgato Camera Hub driver
it starts giving off an unbearable choppy sound until you unplug it
unfortunately could not get a microphone to work
Wont pic up microphone after 3 week
now it doesnt pick up my mic at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Audio Interface questions
Answered from the same tracked data.