Zwilling Knife
FailThe top 5 brands take 100% of clicks, so Zwilling Knife is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £82K/yr96K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 49%top-5 click share · 3 brands · 14 sellers
Flapen Score
Zwilling Knife against its category
The dotted line is the Home & Garden average. Past it, Zwilling Knife is stronger. Inside it, weaker.
Market
The Zwilling Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zwilling Knife 96K times last year and spent an estimated £82K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £82Ka year
- Top search term
- zwilling knife40K searches a year
02 · Price
A sale here is worth £73.13.
Listings sell for £73.13 on average, from £17.29 to £184.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £73.13 that is £0 to £7K a year per listing.
- Average price
- £73.13inside the $15 to $100 sweet spot
- Price range
- £17.29–£184.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #357 within Kitchen Knives. It carries 1,908 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #357in Kitchen Knives
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,908per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Zwilling Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZWILLING Knife Set 3 pcs Paring Knife Slicing Knife Chefs Knife Special stainless steel/plastic handle Professional S Silver/Black
- Price
- £86.72
- Rating
- 4.7/5
- Reviews
- 2,768
- Age
- 15y ago

ZWILLING Henckels International Self Sharpening Definition Knife Block 7pc Metallic
- Price
- £58.59
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 5y ago

ZWILLING Gourmet Chefs Knife 20 cm Special Stainless Steel Ergonomic Plastic Handle Black - Made in Germany
- Price
- £37.29
- Rating
- 4.6/5
- Reviews
- 2,476
- Age
- 9y ago

ZWILLING Gourmet Self-Sharpening Knife Block Set with Knives 7-Piece Special Stainless Steel Brown Made in Germany
- Price
- £152.25
- Rating
- 4.7/5
- Reviews
- 7,023
- Age
- 7y ago

ZWILLING Gourmet Knife Block Set with Knives 7-Piece Special Stainless Steel Black Made in Germany
- Price
- £95.43
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 8y ago
Trending
90-day click momentum
ZWILLING Santoku Knife Blade length: 18 cm Large blade Special stainless steel/Plastic handle Twin Chef Silver/Black
- Price
- £29.53
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 13y ago

ZWILLING Utility Knife Blade Length: 13 cm Serrated Blade Special Stainless Steel/Plastic Handle Twin Chef
- Price
- £20.38
- Rating
- 4.8/5
- Reviews
- 892
- Age
- 13y ago

ZWILLING Gourmet Utility Knife 13 cm Special Stainless Steel Ergonomic Plastic Handle Black - Made in Germany
- Price
- £21.81
- Rating
- 4.8/5
- Reviews
- 892
- Age
- 9y ago

ZWILLING 38738-000-0 TWIN Grip Set of knives 3 pcs. Silver/Red 48 x 38 x 28 cm
- Price
- £17.29
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 13y ago

ZWILLING Four Star Self-Sharpening Knife Block Set with Knives 7-Piece Special Stainless Steel Grey Made in Germany
- Price
- £178.58
- Rating
- 4.7/5
- Reviews
- 7,023
- Age
- 6y ago
Newest
by launch date
HENCKELS Elan 7 Piece Forged Self- Sharpening Kitchen Knife Block Set
- Price
- £80.33
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 3y ago

ZWILLING Henckels International Self Sharpening Definition Knife Block 14pc
- Price
- £82.65
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 4y ago

ZWILLING Henckels International Self Sharpening Definition Knife Block 7pc Metallic
- Price
- £58.59
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 5y ago

ZWILLING Four Star Self-Sharpening Knife Block Set with Knives 7-Piece Special Stainless Steel Black Made in Germany
- Price
- £172.41
- Rating
- 4.7/5
- Reviews
- 7,023
- Age
- 6y ago

ZWILLING Four Star Self-Sharpening Knife Block Set with Knives 7-Piece Special Stainless Steel Grey Made in Germany
- Price
- £178.58
- Rating
- 4.7/5
- Reviews
- 7,023
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
0%
- ZWILLING99%
- Ninja1%
- HENCKELS1%
Demand
Zwilling Knife search demand
Weekly searches over the year. Pick a range.
Search terms
Top Zwilling Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zwilling knife40K/yr
- zwilling knife set34K/yr
- zwilling pro6K/yr
- zwilling knives5K/yr
- zwilling chef knife4K/yr
- henckels knives6K/yr
Reviews and returns
What reviews say buyers love and hate about Zwilling Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Blades are rusting
have rusted after 4 months use
Arrived damaged - something was spilled on the box leaving it stained with wood coming off
They are a cheep rip off, soft metal and much lighter very disappointed
Love
Excellent quality and variety knife set
Quality item
Nice set, solid build, good looking stand
Top knife set worth the money
Great price and the set are really good quality
Worth the money
The box is great for a gift
Excellent 2nd time of purchasing this time for daughter as a present
Good as a gift due to lovely wooden box
Great knife and very sharp
Great sharpe 15 degree edge out of the box ready yo use
the product intended design is good
the block design
it looks really stylish on the counter
Return
2.1% Return rate 29% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Zwilling Knife questions
Answered from the same tracked data.









