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Zwilling Knife

Fail

The top 5 brands take 100% of clicks, so Zwilling Knife is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£82K/yr96K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
49%top-5 click share · 3 brands · 14 sellers

Flapen Score

Zwilling Knife against its category

The dotted line is the Home & Garden average. Past it, Zwilling Knife is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwilling Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zwilling Knife 96K times last year and spent an estimated £82K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
1.2%
Market size, estimated
£82Ka year
Top search term
zwilling knife40K searches a year

02 · Price

A sale here is worth £73.13.

Listings sell for £73.13 on average, from £17.29 to £184.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £73.13 that is £0 to £7K a year per listing.

Average price
£73.13inside the $15 to $100 sweet spot
Price range
£17.29–£184.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #357 within Kitchen Knives. It carries 1,908 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#357in Kitchen Knives
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,908per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Zwilling Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

0%

  • ZWILLING99%
  • Ninja1%
  • HENCKELS1%

Demand

Zwilling Knife search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Zwilling Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zwilling knife40K/yr
  • zwilling knife set34K/yr
  • zwilling pro6K/yr
  • zwilling knives5K/yr
  • zwilling chef knife4K/yr
  • henckels knives6K/yr

Reviews and returns

What reviews say buyers love and hate about Zwilling Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes33%−0.06

Blades are rusting

have rusted after 4 months use

Wood Quality33%−0.06

Arrived damaged - something was spilled on the box leaving it stained with wood coming off

Durability33%−0.06

They are a cheep rip off, soft metal and much lighter very disappointed

Love

Quality-Overall32%+1.39

Excellent quality and variety knife set

Quality item

Nice set, solid build, good looking stand

Value For Money17%+1.06

Top knife set worth the money

Great price and the set are really good quality

Worth the money

Gifting Purpose13%+0.80

The box is great for a gift

Excellent 2nd time of purchasing this time for daughter as a present

Good as a gift due to lovely wooden box

Sharpness11%+0.62

Great knife and very sharp

Great sharpe 15 degree edge out of the box ready yo use

Design-Overall6%−0.06

the product intended design is good

the block design

it looks really stylish on the counter

Return

2.1% Return rate 29% Fixable by listing

Quality-Overall14%▁█▁▅▁▃
Scratch Resistance13%▃█▄▅▅▁
Size-Overall10%▅▁▆█▁▆
Product Condition10%▄▄█▆▁▁
Color6%▁▁▁▁▁█

FAQ

Common Zwilling Knife questions

Answered from the same tracked data.