How competitive is the Zojirushi Rice Cooker niche on Amazon United Kingdom?

3 brands and 16 sellers compete in Zojirushi Rice Cooker on Amazon United Kingdom. The top 5 Zojirushi Rice Cooker products take 73% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Zojirushi Rice Cooker niche?

Zojirushi Rice Cooker sells for £180.71 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £35.36–£298.94. The average incumbent carries 3,725 reviews — the moat a new listing must climb.

Zojirushi Rice Cooker

brand-locked demand (top 5 brands take 100% of clicks) — Zojirushi Rice Cooker doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Zojirushi Rice Cooker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zojirushi Rice Cooker is a £199K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Zojirushi Rice Cooker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.1% over the last 90 days and 1.2% of searches end in a purchase.

£199K

revenue / yr

Units sold / yr500

Search volume / yr-30.1%93K

Conversion rate1.2%

Avg price£180.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 16

Top-5 product click share73%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Zojirushi Rice Cooker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)

Price: £218.59
Rating: 4.6/5
Reviews: 206
Age: 6y ago

Zojirushi Microcomputer overseas 0.54L (3 GB) cook NS-LLH05-XA

Price: £215.80
Rating: 4.7/5
Reviews: 462
Age: 13y ago

Zojirushi Rice Cooker NL-BGQ05

Price: £198.85
Rating: 4.7/5
Reviews: 81
Age: 8y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9

Price: £263.93
Rating: 4.6/5
Reviews: 109
Age: 3y ago

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)

Price: £80.16
Rating: 4.6/5
Reviews: 9,784
Age: 5y ago

Newest

by launch date

Zojirushi Nw QAC10 5.5 Cup Induction Rice Cooker and Warmer (Black)

Price: £298.94
Rating: 4.6/5
Reviews: 358
Age: 2y ago

Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White

Price: £35.36
Rating: 4.3/5
Reviews: 4,335
Age: 2y ago

ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White

Price: £243.66
Rating: 4.5/5
Reviews: 5
Age: 3y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9

Price: £263.93
Rating: 4.6/5
Reviews: 109
Age: 3y ago

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)

Price: £80.16
Rating: 4.6/5
Reviews: 9,784
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

ZOJIRUSHI82%
Yum Asia16%
Bear2%

Zojirushi Rice Cooker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR1.2%Products13Brands3Top 5 Brands100%OOS Rate11.9%Rating4.6★Reviews3,725Avg BSR#86

Top Zojirushi Rice Cooker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zojirushi rice cooker74K/yr -24.0%0.4% conv.
rice cooker zojirushi10K/yr -12.4%1.1% conv.
zojirushi rice cookers9K/yr -92.8%0.0% conv.

What reviews say buyers love and hate about Zojirushi Rice Cooker

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Cooking Experience25%

“Makes great rice”

Quality-Overall18%

“Love my new rice cooker, quality and works really efficiently”

Ease Of Use14%

“Easy to use”

Ease Of Cleaning4%

“Easy for cleaning”

Value For Money4%

“Worth it”

What buyers complain about

59% of reviews

Durability19%

“Broke after 1 use”

Cooking Experience8%

“we found it needs longer cooking time than stated”

Size-Overall5%

“Too small as a rice cooker”

Value For Money5%

“this Sakura cooker is much more expensive”

Ease Of Use5%

“frustrating to use”

Zojirushi Rice Cooker return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Functionality-Overall

3Compatibility-Overall

4Quality-Overall

5Cooking Experience

Common Zojirushi Rice Cooker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zojirushi Rice Cooker 26/100 on Amazon United Kingdom — Skip it. The niche generates £199K/yr across 13 tracked products. Search demand moved -30.1% over the last 90 days.

Zojirushi Rice Cooker buyers on Amazon United Kingdom complain most about Durability, Cooking Experience, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.5%.