Zojirushi Rice Cooker
FailThe top 5 brands take 100% of clicks, so Zojirushi Rice Cooker is a Fail.
- Flapen Score
- 26 / 100Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 5126
- Market size
- £199K/yr93K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 16 sellers
Flapen Score
Zojirushi Rice Cooker against its category
The dotted line is the Home & Garden average. Past it, Zojirushi Rice Cooker is stronger. Inside it, weaker.
Market
The Zojirushi Rice Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zojirushi Rice Cooker 93K times last year and spent an estimated £199K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £199Ka year
- Top search term
- zojirushi rice cooker74K searches a year
02 · Price
A sale here is worth £180.71.
Listings sell for £180.71 on average, from £35.36 to £298.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £180.71 that is £0 to £18K a year per listing.
- Average price
- £180.71above the $15 to $100 sweet spot
- Price range
- £35.36–£298.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£18K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #86 within Small Kitchen Appliances. It carries 3,725 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 62%
- Out of stock, average day
- 11.9%
- Average rank
- #86in Small Kitchen Appliances
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,725per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Zojirushi Rice Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.59
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago

Zojirushi Microcomputer overseas 0.54L (3 GB) cook NS-LLH05-XA
- Price
- £215.80
- Rating
- 4.7/5
- Reviews
- 462
- Age
- 13y ago

Zojirushi Rice Cooker NL-BGQ05
- Price
- £198.85
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9
- Price
- £263.93
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)
- Price
- £80.16
- Rating
- 4.6/5
- Reviews
- 9,784
- Age
- 5y ago
Trending
90-day click momentum
ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White
- Price
- £243.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 3y ago

Zojirushi Rice Cooker NL-BGQ05
- Price
- £198.85
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8y ago

ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.59
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago

Zojirushi rice cooker for overseas NS-ZLH10-WZAC220-230V)(5 cup)
- Price
- £281.25
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 13y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9
- Price
- £263.93
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago
Newest
by launch date
Zojirushi Nw QAC10 5.5 Cup Induction Rice Cooker and Warmer (Black)
- Price
- £298.94
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 2y ago

Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White
- Price
- £35.36
- Rating
- 4.3/5
- Reviews
- 4,335
- Age
- 2y ago

ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White
- Price
- £243.66
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 3y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9
- Price
- £263.93
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)
- Price
- £80.16
- Rating
- 4.6/5
- Reviews
- 9,784
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- ZOJIRUSHI82%
- Yum Asia16%
- Bear2%
Demand
Zojirushi Rice Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.8× · 8 of 12 months tracked
Search terms
Top Zojirushi Rice Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zojirushi rice cooker74K/yr
- rice cooker zojirushi10K/yr
- zojirushi rice cookers9K/yr
Reviews and returns
What reviews say buyers love and hate about Zojirushi Rice Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 1 use
Broken after couple of month
Broken
we found it needs longer cooking time than stated
Can't see how long it's cooking for - just a 10 min count down
cooks too slowly
Too small as a rice cooker
large
I will start by saying that this is small
this Sakura cooker is much more expensive
not worth the high price tag
the cost of that is ridiculous
frustrating to use
Not very user friendly
for me it just wasn't practical for everyday use
Love
Makes great rice
It cooked rice well
Cooks Well
Love my new rice cooker, quality and works really efficiently
Good quality
build quality of this machine
Easy to use
Really handy
It seems straightforward to use
Easy for cleaning
The cooking pot is brilliant its easy to clean given its not dishwasher safe it cleans in just a few minutes even when its been sticky sauces
The internal lid is very easy to remove and clean
Worth it
great value
Good price
Return
2.5% Return rate 69% Fixable by listing
Too small as a rice cooker
large
I will start by saying that this is small
we found it needs longer cooking time than stated
Can't see how long it's cooking for - just a 10 min count down
cooks too slowly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zojirushi Rice Cooker questions
Answered from the same tracked data.









