Is zojirushi rice cooker profitable to sell on Amazon United Kingdom?

The niche generates £199K/yr across 13 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (26/100).

How competitive is the zojirushi rice cooker niche?

3 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zojirushi rice cooker?

Top complaints mined from reviews: Durability, Cooking Experience, Size-Overall. The return rate is 2.5%.

What does it cost to enter the zojirushi rice cooker niche?

Listings span £35.36–£298.94; the average listing price is £180.71 (sweet spot $15–$100). The average incumbent carries 3,725 reviews — the moat a new listing must climb.

zojirushi rice cooker

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Good2.5%

return rate — above 5% kills the launch gate

Avg price

Okay£180.71

avg listing price — sweet spot $15–$100

Market size

Okay£199K

£199K/yr · 93K searches

Review moat

Okay3,725.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay£35.36–£298.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, zojirushi rice cooker is a £199K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

zojirushi rice cooker market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £45K–£90K; units × avg price
Conversion rate: 1.2%
Avg BSR: #86
Page quality: 0%
Prime: 62%
Sponsored: 38%
Out of stock: 11.9%
Avg brand age: 61 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

ZOJIRUSHI82%
Yum Asia16%
Bear2%

Demand

Weekly Amazon search volume, last 35 weeks — -30.1% search growth over the last 90 days.

Open Trend

Top zojirushi rice cooker search terms

zojirushi rice cooker74K/yr -24.0%0.4% conv.
rice cooker zojirushi10K/yr -12.4%1.1% conv.
zojirushi rice cookers9K/yr -92.8%0.0% conv.

All search terms

Top zojirushi rice cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)

ZOJIRUSHI£218.594.6★206 rev

Zojirushi Microcomputer overseas 0.54L (3 GB) cook NS-LLH05-XA

ZOJIRUSHI£215.804.7★462 rev

Zojirushi Rice Cooker NL-BGQ05

ZOJIRUSHI£198.854.7★81 rev

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9

ZOJIRUSHI£263.934.6★109 rev

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)

Yum Asia£80.164.6★9,784 rev

Newest

by launch date

Zojirushi Nw QAC10 5.5 Cup Induction Rice Cooker and Warmer (Black)

ZOJIRUSHI£298.94358 rev

2y ago

Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White

Bear£35.364,335 rev

2y ago

ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White

ZOJIRUSHI£243.665 rev

3y ago

Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9

ZOJIRUSHI£263.93109 rev

3y ago

Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)

Yum Asia£80.169,784 rev

5y ago

What buyers say about zojirushi rice cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Cooking Experience25%

“Makes great rice”

Quality-Overall18%

“Love my new rice cooker, quality and works really efficiently”

Ease Of Use14%

“Easy to use”

Ease Of Cleaning4%

“Easy for cleaning”

Value For Money4%

“Worth it”

Size-Overall4%

“Everything fits together really well”

Heating3%

“it cooks rice perfectly”

Compactness2%

“Small and compact used ofton for rice porridge pasta useful”

Instructions/User Manual/Troubleshooting2%

“Comes with full instructions”

Durability1%

“which provides a durable”

What buyers complain about

Durability19%

“Broke after 1 use”

Cooking Experience8%

“we found it needs longer cooking time than stated”

Size-Overall5%

“Too small as a rice cooker”

Value For Money5%

“this Sakura cooker is much more expensive”

Ease Of Use5%

“frustrating to use”

Instructions/User Manual/Troubleshooting4%

“Instructions were badly translated”

Material Quality4%

“terrible inner mid material”

Ease Of Cleaning3%

“Cleaning it had challenges”

Design-Overall3%

“Electrical design could be better”

Display-Overall2%

“Display bit confusing”

Top return reasons

Size-Overall55%

Functionality-Overall8%

Compatibility-Overall4%

Quality-Overall3%

Cooking Experience2%

Product Condition2%

Durability2%