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Zojirushi Rice Cooker

Fail

The top 5 brands take 100% of clicks, so Zojirushi Rice Cooker is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£199K/yr93K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
73%top-5 click share · 3 brands · 16 sellers

Flapen Score

Zojirushi Rice Cooker against its category

The dotted line is the Home & Garden average. Past it, Zojirushi Rice Cooker is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zojirushi Rice Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zojirushi Rice Cooker 93K times last year and spent an estimated £199K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.2%
Market size, estimated
£199Ka year
Top search term
zojirushi rice cooker74K searches a year

02 · Price

A sale here is worth £180.71.

Listings sell for £180.71 on average, from £35.36 to £298.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £180.71 that is £0 to £18K a year per listing.

Average price
£180.71above the $15 to $100 sweet spot
Price range
£35.36–£298.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #86 within Small Kitchen Appliances. It carries 3,725 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
62%
Out of stock, average day
11.9%
Average rank
#86in Small Kitchen Appliances
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,725per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Zojirushi Rice Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£90K£120K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • ZOJIRUSHI82%
  • Yum Asia16%
  • Bear2%

Demand

Zojirushi Rice Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.8× · 8 of 12 months tracked

Search terms

Top Zojirushi Rice Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zojirushi rice cooker74K/yr
  • rice cooker zojirushi10K/yr
  • zojirushi rice cookers9K/yr

Reviews and returns

What reviews say buyers love and hate about Zojirushi Rice Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.20

Broke after 1 use

Broken after couple of month

Broken

Cooking Experience8%+1.03

we found it needs longer cooking time than stated

Can't see how long it's cooking for - just a 10 min count down

cooks too slowly

Size-Overall5%+0.63

Too small as a rice cooker

large

I will start by saying that this is small

Value For Money5%+0.14

this Sakura cooker is much more expensive

not worth the high price tag

the cost of that is ridiculous

Ease Of Use5%+0.59

frustrating to use

Not very user friendly

for me it just wasn't practical for everyday use

Love

Cooking Experience25%+1.03

Makes great rice

It cooked rice well

Cooks Well

Quality-Overall18%+1.41

Love my new rice cooker, quality and works really efficiently

Good quality

build quality of this machine

Ease Of Use14%+0.59

Easy to use

Really handy

It seems straightforward to use

Ease Of Cleaning4%0.00

Easy for cleaning

The cooking pot is brilliant its easy to clean given its not dishwasher safe it cleans in just a few minutes even when its been sticky sauces

The internal lid is very easy to remove and clean

Value For Money4%+0.14

Worth it

great value

Good price

Return

2.5% Return rate 69% Fixable by listing

Size-Overall55%▇▇▇█▇▇

Too small as a rice cooker

large

I will start by saying that this is small

Functionality-Overall8%█▆▅▅▅▅
Compatibility-Overall4%▁▁▄█▅▂
Quality-Overall3%▁█▇▁▃▂
Cooking Experience2%▇█▄▂▇▄

we found it needs longer cooking time than stated

Can't see how long it's cooking for - just a 10 min count down

cooks too slowly

FAQ

Common Zojirushi Rice Cooker questions

Answered from the same tracked data.