Zojirushi
FailThe top 5 brands take 100% of clicks, so Zojirushi is a Fail.
- Flapen Score
- 28 / 100Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 5128
- Market size
- £49K/yr117K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 74%top-5 click share · 1 brands · 40 sellers
Flapen Score
Zojirushi against its category
The dotted line is the Home & Garden average. Past it, Zojirushi is stronger. Inside it, weaker.
Market
The Zojirushi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zojirushi 117K times last year and spent an estimated £49K. One brand takes every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £49Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- zojirushi54K searches a year
02 · Price
A sale here is worth £42.91.
Listings sell for £42.91 on average, from £23.00 to £218.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £42.91 that is £0 to £4K a year per listing.
- Average price
- £42.91inside the $15 to $100 sweet spot
- Price range
- £23.00–£218.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #630 within Vacuum Flasks. It carries 4,430 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 2.9%
- Average rank
- #630in Vacuum Flasks
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,430per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Zojirushi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD](https://m.media-amazon.com/images/I/21BoKDEZgOL.jpg)
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD
- Price
- £25.62
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago
![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD](https://m.media-amazon.com/images/I/21HLQfH7JzL.jpg)
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD
- Price
- £23.00
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago

Zojirushi Stainless Steel Leak Proof Vacuum Insulated Travel Mug 480 ml Blue
- Price
- £28.60
- Rating
- 4.7/5
- Reviews
- 16,145
- Age
- 13y ago

Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy
- Price
- £24.00
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago

ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.79
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago
Trending
estimated 90-day click momentum
ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.79
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago
![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD](https://m.media-amazon.com/images/I/21BoKDEZgOL.jpg)
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD
- Price
- £25.62
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago
![Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White](https://m.media-amazon.com/images/I/21tH0OQhB7L.jpg)
Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White
- Price
- £24.47
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3y ago

ZOJIRUSHI 12oz Stainless Steel Travel Mug - Silver
- Price
- £34.32
- Rating
- 4.6/5
- Reviews
- 10,501
- Age
- 12y ago
![Zojirushi SM-SF36-AM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue](https://m.media-amazon.com/images/I/31IbX0hiahL.jpg)
Zojirushi SM-SF36-AM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue
- Price
- £23.12
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
Newest
by launch date
Zojirushi SX-FA45-GZ Stainless Steel Tumbler with Lid Hot and Cold Retention 15.7 fl oz (0.45 L) Ash Green
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 483
- Age
- 2y ago

Zojirushi SM-VA72-AD Water Bottle One-Touch Stainless Steel Mug Seamless 24.3 fl oz (720 ml) Navy
- Price
- £39.60
- Rating
- 4.6/5
- Reviews
- 2,143
- Age
- 2y ago
![Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White](https://m.media-amazon.com/images/I/21tH0OQhB7L.jpg)
Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White
- Price
- £24.47
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3y ago

Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy
- Price
- £24.00
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago

Zojirushi SM-SF60-WM Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 20.3 fl oz (600 ml) Pale White
- Price
- £27.54
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- ZOJIRUSHI100%
- Open — no brand owns it (0%)
Demand
Zojirushi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Zojirushi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zojirushi54K/yr
- zojirushi travel mug23K/yr
- zojirushi thermos21K/yr
- zojirushi water bottle9K/yr
- zojirushi flask4K/yr
- zojirushi mug5K/yr
Reviews and returns
What reviews say buyers love and hate about Zojirushi
We read the reviews and the return reasons for every product selling here.
“almost too good at retaining heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zojirushi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









