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Zojirushi

Fail

The top 5 brands take 100% of clicks, so Zojirushi is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£49K/yr117K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
74%top-5 click share · 1 brands · 40 sellers

Flapen Score

Zojirushi against its category

The dotted line is the Home & Garden average. Past it, Zojirushi is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zojirushi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zojirushi 117K times last year and spent an estimated £49K. One brand takes every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.0%
Market size, estimated
£49Ka year
Peak month
January2.7× the quietest month
Top search term
zojirushi54K searches a year

02 · Price

A sale here is worth £42.91.

Listings sell for £42.91 on average, from £23.00 to £218.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £42.91 that is £0 to £4K a year per listing.

Average price
£42.91inside the $15 to $100 sweet spot
Price range
£23.00–£218.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #630 within Vacuum Flasks. It carries 4,430 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
2.9%
Average rank
#630in Vacuum Flasks
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,430per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Zojirushi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • ZOJIRUSHI100%
  • Open — no brand owns it (0%)

Demand

Zojirushi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Zojirushi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zojirushi54K/yr
  • zojirushi travel mug23K/yr
  • zojirushi thermos21K/yr
  • zojirushi water bottle9K/yr
  • zojirushi flask4K/yr
  • zojirushi mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Zojirushi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating35%−0.14

almost too good at retaining heat

It doesnt keep hot drinks hot

Hot drinks do not stay hot for long

Value For Money15%+0.50

It's not the cheapest

Pricey

Water Resistance10%−0.07

Worked well & kept the water hot however have noticed today that the inside wall of the flask has started flaking off and contaminating the water

Ease Of Cleaning3%+0.24

The lid takes a bit of effort to clean

Quality-Overall3%+0.41

The reviews are extremely deceptive

Love

Temperature Retention34%+1.96

keep hot for hours

keeps hot

The fact it can maintain the temperature is very nice

Quality-Overall14%+0.41

Also build quality is excellent

Really good bottle

Good quality

Leak-Proof8%

It doesnt leak

Leak-free

Never leaked

Ease Of Use5%+0.29

ease of use

its easy to open with one hand

easy to use

Advertised Vs Actual Product5%

Covered all my expectations

item as described

Fantastic product - does exactly what it promised

Return

1.6% Return rate 64% Fixable by listing

Size-Overall44%█▂▇▃▅█

Small

Leak-Proof10%▅█▁▅▁▁
Color8%▁▅▂▃█▁
Value For Money6%█▁▁▁▇█

It's not the cheapest

Pricey

Advertised Vs Actual Product5%▁▁▁█▁▁

The reviews are extremely deceptive

FAQ

Common Zojirushi questions

Answered from the same tracked data.