Is zojirushi profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 14 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (28/100).

How competitive is the zojirushi niche?

1 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zojirushi?

Top complaints mined from reviews: Heating, Value For Money, Water Resistance. The return rate is 1.6%.

When does demand for zojirushi peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the zojirushi niche?

Listings span £23.00–£218.79; the average listing price is £42.91 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.

zojirushi

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£42.91

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Okay£23.00–£218.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,430.07

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 117K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, zojirushi is a £49K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

zojirushi market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £43K–£54K; units × avg price
Conversion rate: 1.0%
Avg BSR: #630
Page quality: 0%
Prime: 93%
Sponsored: 57%
Out of stock: 2.9%
Avg brand age: 64 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

ZOJIRUSHI100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top zojirushi search terms

zojirushi54K/yr -20.3%0.5% conv.
zojirushi travel mug23K/yr -17.9%1.2% conv.
zojirushi thermos21K/yr -23.0%1.1% conv.
zojirushi water bottle9K/yr +42.6%2.0% conv.
zojirushi flask4K/yr -11.8%1.6% conv.
zojirushi mug5K/yr -45.1%0.5% conv.

All search terms

Top zojirushi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD

ZOJIRUSHI£25.624.7★2,459 rev

Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD

ZOJIRUSHI£23.004.7★2,459 rev

Zojirushi Stainless Steel Leak Proof Vacuum Insulated Travel Mug 480 ml Blue

ZOJIRUSHI£28.604.7★16,145 rev

Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy

ZOJIRUSHI£24.004.6★1,705 rev

ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)

ZOJIRUSHI£218.794.6★206 rev

Newest

by launch date

Zojirushi SX-FA45-GZ Stainless Steel Tumbler with Lid Hot and Cold Retention 15.7 fl oz (0.45 L) Ash Green

ZOJIRUSHI£25.79483 rev

2y ago

Zojirushi SM-VA72-AD Water Bottle One-Touch Stainless Steel Mug Seamless 24.3 fl oz (720 ml) Navy

ZOJIRUSHI£39.602,143 rev

2y ago

Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White

ZOJIRUSHI£24.47418 rev

3y ago

Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy

ZOJIRUSHI£24.001,705 rev

3y ago

Zojirushi SM-SF60-WM Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 20.3 fl oz (600 ml) Pale White

ZOJIRUSHI£27.541,705 rev

3y ago

What buyers say about zojirushi

What buyers praise and complain about, mined from review topics.

What buyers love

Temperature Retention34%

“keep hot for hours”

Quality-Overall14%

“Also build quality is excellent”

Leak-Proof8%

“It doesnt leak”

Ease Of Use5%

“ease of use”

Advertised Vs Actual Product5%

“Covered all my expectations”

Value For Money5%

“I would honestly say this one is worth every penny”

Design-Overall4%

“Fantastic design”

Ease Of Cleaning4%

“Easy to clean”

Heat Resistance3%

“Heat retaining quality is amazing”

Heating3%

“Best thermal travel mug anywhere”

What buyers complain about

Heating35%

“almost too good at retaining heat”

Value For Money15%

“It's not the cheapest”

Water Resistance10%

“Worked well & kept the water hot however have noticed today that the inside wall of the flask has started flaking off and contaminating the water”

Ease Of Cleaning3%

“The lid takes a bit of effort to clean”

Quality-Overall3%

“The reviews are extremely deceptive”

Temperature Retention3%

“cold drinks stay extremely cold with ice cubes in”

Advertised Vs Actual Product3%

“The reviews are extremely deceptive”

Size-Overall3%

“Small”

Top return reasons

Size-Overall44%

Leak-Proof10%

Color8%

Value For Money6%

Advertised Vs Actual Product5%

Paint Quality5%

Heating4%

Product Condition4%

Mechanism Issues2%

Safety Standards2%

Common questions

Is zojirushi profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 14 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (28/100).
How competitive is the zojirushi niche?: 1 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zojirushi?: Top complaints mined from reviews: Heating, Value For Money, Water Resistance. The return rate is 1.6%.
When does demand for zojirushi peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the zojirushi niche?: Listings span £23.00–£218.79; the average listing price is £42.91 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.

zojirushi

zojirushi market data

Competition & brand share

Demand & seasonality

Top zojirushi search terms

Top zojirushi products on Amazon

Top sellers

Newest

Trending

What buyers say about zojirushi

What buyers love

What buyers complain about

Top return reasons

Common questions

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