Zojirushi
brand-locked demand (top 5 brands take 100% of clicks) — Zojirushi doesn't clear our bar today.
Flapen Score
Is Zojirushi profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Zojirushi is a £49K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Zojirushi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.4% over the last 90 days and 1.0% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Zojirushi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD](https://m.media-amazon.com/images/I/21BoKDEZgOL.jpg)
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD
- Price
- £25.62
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago
![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD](https://m.media-amazon.com/images/I/21HLQfH7JzL.jpg)
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD
- Price
- £23.00
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago
Zojirushi Stainless Steel Leak Proof Vacuum Insulated Travel Mug 480 ml Blue
- Price
- £28.60
- Rating
- 4.7/5
- Reviews
- 16,145
- Age
- 13y ago
Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy
- Price
- £24.00
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.79
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago
Trending
90-day click momentumZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)
- Price
- £218.79
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 6y ago
Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD
- Price
- £25.62
- Rating
- 4.7/5
- Reviews
- 2,459
- Age
- 5y ago
![Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White](https://m.media-amazon.com/images/I/21tH0OQhB7L.jpg)
Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White
- Price
- £24.47
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3y ago
ZOJIRUSHI 12oz Stainless Steel Travel Mug - Silver
- Price
- £34.32
- Rating
- 4.6/5
- Reviews
- 10,501
- Age
- 12y ago
![Zojirushi SM-SF36-AM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue](https://m.media-amazon.com/images/I/31IbX0hiahL.jpg)
Zojirushi SM-SF36-AM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue
- Price
- £23.12
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
Newest
by launch date
Zojirushi SX-FA45-GZ Stainless Steel Tumbler with Lid Hot and Cold Retention 15.7 fl oz (0.45 L) Ash Green
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 483
- Age
- 2y ago
Zojirushi SM-VA72-AD Water Bottle One-Touch Stainless Steel Mug Seamless 24.3 fl oz (720 ml) Navy
- Price
- £39.60
- Rating
- 4.6/5
- Reviews
- 2,143
- Age
- 2y ago
Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White
- Price
- £24.47
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3y ago
Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy
- Price
- £24.00
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
Zojirushi SM-SF60-WM Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 20.3 fl oz (600 ml) Pale White
- Price
- £27.54
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 flat
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- ZOJIRUSHI100%
- Open — no brand owns it (0%)
Zojirushi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top Zojirushi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zojirushi54K/yr
- zojirushi travel mug23K/yr
- zojirushi thermos21K/yr
- zojirushi water bottle9K/yr
- zojirushi flask4K/yr
- zojirushi mug5K/yr
What reviews say buyers love and hate about Zojirushi
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“keep hot for hours”
“Also build quality is excellent”
“It doesnt leak”
“ease of use”
“Covered all my expectations”
What buyers complain about
73% of reviews“almost too good at retaining heat”
“It's not the cheapest”
“Worked well & kept the water hot however have noticed today that the inside wall of the flask has started flaking off and contaminating the water”
“The lid takes a bit of effort to clean”
“The reviews are extremely deceptive”
Zojirushi return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zojirushi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
