Is zinnia seeds uk profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).

How competitive is the zinnia seeds uk niche?

9 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in zinnia seeds uk?

Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.

What does it cost to enter the zinnia seeds uk niche?

Listings span £1.40–£8.33; the average listing price is £3.56 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.

zinnia seeds uk

Skip it

Prices mostly outside the sweet spot ($1.40–$8.33) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great312.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£3.56

avg listing price — sweet spot $15–$100

Market size

Bad£24K

£24K/yr · 81K searches

Price range

Bad£1.40–£8.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, zinnia seeds uk is a £24K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

zinnia seeds uk market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £36K–£45K; units × avg price
Conversion rate: 8.5%
Avg BSR: #617
Page quality: 0%
Prime: 71%
Sponsored: 47%
Out of stock: 12.2%
Avg brand age: 61 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Mr Fothergill's41%
Thompson & Morgan16%
DAMAVAND PRO14%
Garden Lawncare Guy9%
Premier Seeds Direct7%
Stocks & Green7%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 14 weeks — +9.1% search growth over the last 90 days.

Open Trend

Top zinnia seeds uk search terms

zinnia seeds uk41K/yr +9.5%12.4% conv.
zinnia seeds21K/yr +5.2%9.3% conv.
zinnia7K/yr -8.9%5.1% conv.
zinnias ready to plant3K/yr +147.0%2.4% conv.
zinnias seeds uk3K/yr -0.6%13.9% conv.
zinnia seeds for planting uk3K/yr -4.0%12.4% conv.
zinnias3K/yr +18.1%7.2% conv.

All search terms

Top zinnia seeds uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fothergills Zinnia Sunbow Mixed Flower Seeds 125 Seeds Sow: Mar-May

Mr Fothergill's£2.594.3★79 rev

Zinnia Flower Choice Mixed 2 Gram 200 Seeds Assorted Colors Dahlia Easy Grow

DAMAVAND PRO£2.735.0★19 rev

Zinnia Seeds for Planting - Covers 6-10m - Easy to Grow Flower Seed for UK Gardens (20g)

Garden Lawncare Guy£5.794.1★61 rev

Zinnia Forecast (Zinnia Elegans) 1 Packet (40 Seeds) by Thompson and Morgan

Thompson & Morgan£3.924.3★141 rev

Fothergills Zinnia Jazz Flower Seeds 90 Seeds Sow: Mar-May

Mr Fothergill's£2.813.5★8 rev

Newest

by launch date

Zinnia elegans Whirlygig Mixed Seeds

Stocks & Green£3.594 rev

3mo ago

Zinnia elegans Queen Red Lime Seeds

Stocks & Green£4.173 rev

5mo ago

Zinnia elegans Purple Prince Seeds

Stocks & Green£3.533 rev

5mo ago

Fothergills Zinnia Sunbow Mixed Flower Seeds 125 Seeds Sow: Mar-May

Mr Fothergill's£2.5979 rev

1y ago

Fothergills Zinnia Jazz Flower Seeds 90 Seeds Sow: Mar-May

Mr Fothergill's£2.818 rev

1y ago

What buyers say about zinnia seeds uk

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth46%

“Great seeds easy to germinate”

Quality-Overall26%

“Excellent product”

Color12%

“Very colourful”

Value For Money6%

“Compared to other seeds I have had considering the germination rate so far these seeds are good value for money”

Strength3%

“very good sturdiness”

Advertised Vs Actual Product2%

“Just fine”

Ease Of Use2%

“Easy gardening”

Mounting2%

“surprise royal mail delivered it within the mounth”

What buyers complain about

Plant Growth59%

“Didnt germinate very well”

Quality-Overall16%

“Poor Quality seeds”

Value For Money9%

“Waste of money”

Size-Overall7%

“They're quite large”

Natural Resource Wastage7%

“Waste of compost”

Top return reasons

Advertised Vs Actual Product40%

Size-Overall20%

Defective Material/Parts20%

Plant Growth20%

Common questions

Is zinnia seeds uk profitable to sell on Amazon United Kingdom?: The niche generates £24K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).
How competitive is the zinnia seeds uk niche?: 9 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in zinnia seeds uk?: Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
What does it cost to enter the zinnia seeds uk niche?: Listings span £1.40–£8.33; the average listing price is £3.56 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.