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Zig Zag Rolling Papers

Fail

The top 5 brands take 100% of clicks, so Zig Zag Rolling Papers is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£104K/yr68K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
90%top-5 click share · 2 brands · 37 sellers

Flapen Score

Zig Zag Rolling Papers against its category

The dotted line is the Home & Garden average. Past it, Zig Zag Rolling Papers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zig Zag Rolling Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zig Zag Rolling Papers 68K times last year and spent an estimated £104K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
13.5%
Market size, estimated
£104Ka year
Peak month
October1.2× the quietest month
Top search term
zig zag rolling papers42K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £3.91 to £16.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.39 that is £6K to £9K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£3.91–£16.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #257 within Plants, Seeds & Bulbs. It carries 279 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#257in Plants, Seeds & Bulbs
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Zig Zag Rolling Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Zig Zag97%
  • Swiss+3%

Demand

Zig Zag Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Zig Zag Rolling Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zig zag rolling papers42K/yr
  • zigzag rolling papers12K/yr
  • zig zag papers6K/yr
  • zig zag5K/yr
  • zigzag2K/yr

Reviews and returns

What reviews say buyers love and hate about Zig Zag Rolling Papers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.18

Expensive,

Taste-Overall25%+0.89

Don't taste of liquorice

Size-Overall13%+0.28

Ordered the wrong size

Quality-Overall13%+1.68

not as good as others

Love

Value For Money37%−0.18

Cheap

value for money

Good value

Quality-Overall26%+1.68

Good products, exactly as described by the seller

Excellent quality

It is just as good

Advertised Vs Actual Product18%+1.48

As described

Does wat it says

does just what it is meant to do

Color8%+0.57

like the colour

Taste-Overall4%+0.89

They taste very nice

Return

0.1% Return rate 67% Fixable by listing

Size-Overall67%▁▁██▁█

Ordered the wrong size

Durability17%
Functionality-Overall17%▁▁▁▁█▁

FAQ

Common Zig Zag Rolling Papers questions

Answered from the same tracked data.