Skip to content

Zester

Maybe

Returns run at only 0.5% of orders. But prices span $3.14–$14.28, mostly outside the sweet spot, so Zester is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£124K/yr152K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
54%top-5 click share · 18 brands · 43 sellers

Flapen Score

Zester against its category

The dotted line is the Home & Garden average. Past it, Zester is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zester market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zester 152K times last year and spent an estimated £124K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
12.2%
Market size, estimated
£124Ka year
Peak month
December1.6× the quietest month
Top search term
zester58K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £3.14 to £14.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.64 that is £3K to £5K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£3.14–£14.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #17 within Peeling, Grating & Slicing Tools. It carries 5,226 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#17in Peeling, Grating & Slicing Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,226per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Zester products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£49K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

28%

  • Diboniur23%
  • D.A.Y. Republic16%
  • Deiss13%
  • MasterChef7%
  • Pisol7%
  • Microplane6%

Demand

Zester search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Zester search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zester58K/yr
  • lemon zester49K/yr
  • lemon zester grater tool15K/yr
  • zester grater18K/yr
  • citrus zester5K/yr
  • lemon grater4K/yr
  • lemon zester tool3K/yr

Reviews and returns

What reviews say buyers love and hate about Zester

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.01

I would say that the build quality isn't the best - it does feel a bit flimsy

Poor quality

Absolute rubbish quality - very poorly made obvious this will not last long

Functionality-Overall11%−0.05

Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move

Awful does not work

The lemons do not glide onto it

Durability10%−0.03

fell apart after a few months of use

Not durable

Broken

Size-Overall6%−0.01

as it is a little small to be really useful

Not fit for purpose

A little longer than I thought it would be

Ease Of Use6%+1.16

Really hard to use

though I find them tricky to use

was hard to pull off

Love

Quality-Overall21%−0.01

Brilliant quality

Quite good quality with a reusable protective cover

Good quality grater

Ease Of Use14%+1.16

Easy to Use

Made life easier

easy to handle and use

Sharpness12%+0.72

Staying sharp and versatile to use

Nice and sharp

The grater is sharp

Advertised Vs Actual Product8%+0.78

does what its supposed to

does the job

As described

Value For Money8%+0.71

Worth the money

Good value

Excellent value

Return

0.5% Return rate 48% Fixable by listing

Size-Overall41%█▅▃▅▅▅

as it is a little small to be really useful

Not fit for purpose

A little longer than I thought it would be

Functionality-Overall12%▂▂█▇▃▃

Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move

Awful does not work

The lemons do not glide onto it

Quality-Overall11%▄▂█▄▅▇

I would say that the build quality isn't the best - it does feel a bit flimsy

Poor quality

Absolute rubbish quality - very poorly made obvious this will not last long

Sharpness5%▆█▅▅▃█

Very sharp

not sharp enough so it tends to skid over the surface of the fruit

Beware of your fingers as its sharp

Durability4%▄▃█▁▁▃

fell apart after a few months of use

Not durable

Broken

FAQ

Common Zester questions

Answered from the same tracked data.