Zero Water
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 98% of clicks, so Zero Water is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £415K/yr194K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 49%top-5 click share · 6 brands · 25 sellers
Flapen Score
Zero Water against its category
The dotted line is the Home & Garden average. Past it, Zero Water is stronger. Inside it, weaker.
Market
The Zero Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zero Water 194K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £415Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- zero water filter replacement41K searches a year
02 · Price
A sale here is worth £35.86.
Listings sell for £35.86 on average, from £19.27 to £68.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £35.86 that is £9K to £18K a year per listing.
- Average price
- £35.86inside the $15 to $100 sweet spot
- Price range
- £19.27–£68.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£18K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #569 within Water Coolers, Filters & Cartridges. It carries 15,675 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 45%
- Out of stock, average day
- 20.4%
- Average rank
- #569in Water Coolers, Filters & Cartridges
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,675per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Zero Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZeroWater Official 5-Stage Water Filter for Replacement NSF Certified to Reduce Lead Other Heavy Metals and PFOA/PFOS 4-Pack
- Price
- £48.43
- Rating
- 4.4/5
- Reviews
- 94,958
- Age
- 14y ago

ZeroWater 10 Cup 2.4 Litre Water Purifier Filter Jug with Digital Water Quality Meter Included
- Price
- £37.63
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 4y ago

ZeroWater Replacement Water Filter Cartridges | 5 Stage Filtration System Reduces Fluoride Chlorine Lead and Chromium 2 x Filter
- Price
- £25.47
- Rating
- 4.4/5
- Reviews
- 1,627
- Age
- 11y ago

Water Filter Cartridges Replacement Compatible with ZeroWater Filter Jug ZR-017 ZP-010 Remove 99.9% Lead Chlorine Fluoride Heavy Metals PFOA/PFOS BPA Free TUV Certified 6-Stage (2 Pack)
- Price
- £26.11
- Rating
- 3.7/5
- Reviews
- 184
- Age
- 4y ago

Culligan Zerowater 5-Stage Water Filter Replacement IAPMO Certified to Reduce PFOA/PFOS Fluoride Lead Chromium and Other Heavy Metals- 0 TDS BPA Free 6-Pack
- Price
- £68.65
- Rating
- 4.4/5
- Reviews
- 94,958
- Age
- 11y ago
Trending
90-day click momentum
ZeroWater 20 Cup Ready Pour Dispenser Water Quality Meter BPA-Free NSF Certified to Reduce Lead and Other Heavy Metals Blue Pack Of 1
- Price
- £44.77
- Rating
- 3.9/5
- Reviews
- 209
- Age
- 8y ago

ZeroWater 10 Cup 2.4 Litre Water Purifier Filter Jug with Digital Water Quality Meter Included
- Price
- £37.63
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 4y ago

ZaKaBox Water Filter Replacement for Zero Water 2-Pack 6-Stage 0 TDS Cartridges Compatible with ZeroWater ZR-001/003/004/006/008/012/017/ZR-600 etc. for Zero Water Filter
- Price
- £19.27
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Culligan with ZeroWater Technology Replacement Filter 3-Pack 5-Stage Advanced Water Filter IAPMO Certified to Reduce Lead Total PFAS (Forever Chemicals) Mercury Fluoride and Chlorine
- Price
- £37.59
- Rating
- 4.1/5
- Reviews
- 1,824
- Age
- 1y ago

ZeroWater 32 Cup Ready-Read 5-Stage Water Filter Dispenser NSF Certified to Reduce Lead and PFOA/PFOS Instant TDS Read Out
- Price
- £48.89
- Rating
- 3.8/5
- Reviews
- 15,406
- Age
- 3y ago
Newest
by launch date
ZaKaBox Water Filter Replacement for Zero Water 2-Pack 6-Stage 0 TDS Cartridges Compatible with ZeroWater ZR-001/003/004/006/008/012/017/ZR-600 etc. for Zero Water Filter
- Price
- £19.27
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

ZaKaBox 4-Pack Water Filter Replacement for Zero Water Filter Jug ZR-017 6-Stage 0 TDS Cartridges fits (ZR-001/003/004/006/008/012/017/ZR-600) Filter cartridges
- Price
- £33.67
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Culligan with ZeroWater Technology 2.8-L Water Filter Jug Includes 5-Stage Advanced Water Filter IAPMO Certified to Reduce Lead Total PFAS (Forever Chemicals) Mercury Fluoride and Chlorine
- Price
- £32.52
- Rating
- 3.8/5
- Reviews
- 2,260
- Age
- 1y ago

Culligan with ZeroWater Technology 1.7-L Water Filter Jug Includes 5-Stage Advanced Water Filter IAPMO Certified to Reduce Lead Total PFAS (Forever Chemicals) Mercury Fluoride and Chlorine
- Price
- £23.28
- Rating
- 3.8/5
- Reviews
- 2,260
- Age
- 1y ago

Culligan with ZeroWater Technology 7.6-L Water Filter Dispenser Includes 5-Stage Advanced Water Filter Certified to Reduce Lead Total PFAS (Forever Chemicals) Mercury Fluoride and Chlorine
- Price
- £43.34
- Rating
- 3.8/5
- Reviews
- 2,260
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
0%
- ZeroWater59%
- Culligan16%
- zeroliquid10%
- ZaKaBox9%
- VI PHASES4%
- Finest-Filters2%
- Open — no brand owns it (0%)
Demand
Zero Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.6×
Search terms
Top Zero Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zero water filter replacement41K/yr
- zero water filter43K/yr
- zero water36K/yr
- zerowater filter18K/yr
- zero water filter jug18K/yr
- zerowater16K/yr
- zerowater filter jug5K/yr
- zero water filters5K/yr
- zero water jug4K/yr
- zero water filter cartridges4K/yr
Reviews and returns
What reviews say buyers love and hate about Zero Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible filters
Not all the water is filtered
didn't filter the water properly at all
I find it a little bit expensive
overpriced
Expensive,
an extremely strong fishy smell
smell awful
Weird smell & taste
Disappointed With the Quality
I am not confident in the quality of the filter I received
thereby reducing the quality
It doesnt last for more than 3 days
Cant speak on how long it will last yet
The filters barely last 2 weeks
Love
Excellent filtration system
Excellent filter
Excellent Water Filter
Good quality
Amazing technology
Excellent Quality Water Filter Jug
Just a lot cheaper
WELL WORTH THE MONEY
They are good value
They are a convenient size for me
It fits perfectly
Fits in easily
effective
Excellant works fabulously
Working well
Return
0.5% Return rate 21% Fixable by listing
Horrible filters
Not all the water is filtered
didn't filter the water properly at all
Disappointed didnt fit
too small
WARNING THIS DOES NOT FIT THE NEW GENERATION CULLIGAN ZERO WATER JUGS
an extremely strong fishy smell
smell awful
Weird smell & taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zero Water questions
Answered from the same tracked data.









