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Zero Water

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 98% of clicks, so Zero Water is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£415K/yr194K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
49%top-5 click share · 6 brands · 25 sellers

Flapen Score

Zero Water against its category

The dotted line is the Home & Garden average. Past it, Zero Water is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zero Water 194K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
6.0%
Market size, estimated
£415Ka year
Peak month
April1.6× the quietest month
Top search term
zero water filter replacement41K searches a year

02 · Price

A sale here is worth £35.86.

Listings sell for £35.86 on average, from £19.27 to £68.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £35.86 that is £9K to £18K a year per listing.

Average price
£35.86inside the $15 to $100 sweet spot
Price range
£19.27–£68.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #569 within Water Coolers, Filters & Cartridges. It carries 15,675 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
45%
Out of stock, average day
20.4%
Average rank
#569in Water Coolers, Filters & Cartridges
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,675per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Zero Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£83K£125K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

0%

  • ZeroWater59%
  • Culligan16%
  • zeroliquid10%
  • ZaKaBox9%
  • VI PHASES4%
  • Finest-Filters2%
  • Open — no brand owns it (0%)

Demand

Zero Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.6×

Search terms

Top Zero Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zero water filter replacement41K/yr
  • zero water filter43K/yr
  • zero water36K/yr
  • zerowater filter18K/yr
  • zero water filter jug18K/yr
  • zerowater16K/yr
  • zerowater filter jug5K/yr
  • zero water filters5K/yr
  • zero water jug4K/yr
  • zero water filter cartridges4K/yr

Reviews and returns

What reviews say buyers love and hate about Zero Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration27%−0.17

Horrible filters

Not all the water is filtered

didn't filter the water properly at all

Value For Money17%+0.90

I find it a little bit expensive

overpriced

Expensive,

Smell9%−0.13

an extremely strong fishy smell

smell awful

Weird smell & taste

Quality-Overall5%+1.66

Disappointed With the Quality

I am not confident in the quality of the filter I received

thereby reducing the quality

Durability5%−0.02

It doesnt last for more than 3 days

Cant speak on how long it will last yet

The filters barely last 2 weeks

Love

Filtration29%−0.17

Excellent filtration system

Excellent filter

Excellent Water Filter

Quality-Overall18%+1.66

Good quality

Amazing technology

Excellent Quality Water Filter Jug

Value For Money8%+0.90

Just a lot cheaper

WELL WORTH THE MONEY

They are good value

Size-Overall7%+0.42

They are a convenient size for me

It fits perfectly

Fits in easily

Efficiency5%+0.76

effective

Excellant works fabulously

Working well

Return

0.5% Return rate 21% Fixable by listing

Filtration36%█▆▆▆▅▅

Horrible filters

Not all the water is filtered

didn't filter the water properly at all

Compatibility-Overall19%▅██▇▇▆
Size-Overall16%▅▆█▆▆▄

Disappointed didnt fit

too small

WARNING THIS DOES NOT FIT THE NEW GENERATION CULLIGAN ZERO WATER JUGS

Smell6%▂▂▂▃▄█

an extremely strong fishy smell

smell awful

Weird smell & taste

Advertised Vs Actual Product3%▇▃▃█▄▄

FAQ

Common Zero Water questions

Answered from the same tracked data.