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Zero in Fly Catcher Refills

Fail

The top 5 brands take 100% of clicks, so Zero in Fly Catcher Refills is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£23K/yr25K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
92%top-5 click share · 3 brands · 38 sellers

Flapen Score

Zero in Fly Catcher Refills against its category

The dotted line is the Home & Garden average. Past it, Zero in Fly Catcher Refills is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero in Fly Catcher Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zero in Fly Catcher Refills 25K times last year and spent an estimated £23K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
14.4%
Market size, estimated
£23Ka year
Top search term
fly trap refill sachets9K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £4.39 to £8.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £6.33 that is £5K to £6K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£4.39–£8.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #142 within Plant Protection & Pest Control. It carries 6,340 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
3.3%
Average rank
#142in Plant Protection & Pest Control
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,340per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Zero in Fly Catcher Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Zero In72%
  • SK INFINITY21%
  • Entopest8%
  • Open — no brand owns it (0%)

Demand

Zero in Fly Catcher Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 238.7× · 10 of 12 months tracked

Search terms

Top Zero in Fly Catcher Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly trap refill sachets9K/yr
  • fly bait6K/yr
  • fly catcher bait refill5K/yr
  • fly catcher refill sachets2K/yr
  • zero in fly catcher refills3K/yr

Reviews and returns

What reviews say buyers love and hate about Zero in Fly Catcher Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control31%+0.31

No flies caught

Doesnt catch flies

No flies

Smell27%−0.02

smells awful

smells like poo

the smell is quite rancid

Functionality-Overall14%−0.34

Didnt work

lately does not work hardly at all

Does nothing

Quality-Overall3%+1.25

Not as good as previous ones

Not the best

Absolutely rubbish product

Value For Money3%+0.78

Expensive in my opinion

Definitely not worth the money

Waste of money

Love

Pest/Insect Control32%+0.31

Good fly trap

Good at catching flies

Kills flies and wasps

Quality-Overall16%+1.25

great product ty

Excellent product

Good item

Value For Money12%+0.78

Reasonable price

Good price

Good value for money

Advertised Vs Actual Product8%+0.55

Works exactly as intended

Works as described

does what it says

Ease Of Use8%+0.38

Easy to use

Easy to use - just add water

It is very easy to use, with a simple mix with water and apply, and is very effective at attracting flies - we use a yellow screw top design fly trap that has 4 openings around the top that the flies go into

Return

0.5% Return rate 22% Fixable by listing

Functionality-Overall20%█▁█▆▄▂

Didnt work

lately does not work hardly at all

Does nothing

Defective Material/Parts18%▁▁▁▁▂█
Advertised Vs Actual Product11%▁▁█▇▆▃

Not the same as it used to be

Smell10%▁▁▁▅▄█

smells awful

smells like poo

the smell is quite rancid

Size-Overall8%▁▁▁▅█▅

FAQ

Common Zero in Fly Catcher Refills questions

Answered from the same tracked data.