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Zero in Flea Killer

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $24K a year here, so Zero in Flea Killer is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£24K/yr16K searches / yr
90-day growth
+80.6%search demand this quarter
Competition
58%top-5 click share · 13 brands · 101 sellers

Flapen Score

Zero in Flea Killer against its category

The dotted line is the Home & Garden average. Past it, Zero in Flea Killer is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero in Flea Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zero in Flea Killer 16K times last year and spent an estimated £24K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+80.6%
Conversion, latest week
12.7%
Market size, estimated
£24Ka year
Peak month
August6.2× the quietest month
Top search term
flea killer spray9K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £3.45 to £27.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.21 that is £0 to £1K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£3.45–£27.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Plant Protection & Pest Control. It carries 3,521 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#51in Plant Protection & Pest Control
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,521per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Zero in Flea Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£976£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

101

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

17%

  • Zero In24%
  • Pestshield18%
  • REPELEM16%
  • Quebec9%
  • Virbac9%
  • Ready Steady Gro6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Zero in Flea Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Zero in Flea Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea killer spray9K/yr
  • flea killer spray for the home4K/yr
  • zero in flea killer3K/yr

Reviews and returns

What reviews say buyers love and hate about Zero in Flea Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.39

Did not work

Not effective

Doesnt work properly

Pest/Insect Control11%−0.02

I can't honestly say it solved a flea problem

don't know what insects are doing it

not unexpected for a product designed to deal with pests

Advertised Vs Actual Product10%+0.21

misleading product information

Not as described

Wrong description

Smell9%+0.41

Not strong smelling

Smells strong and toxic

smell is fairly strong initially

Value For Money8%+0.38

This one is also more expensive than my normal go to

Very disappointing and it was expensive

Expensive

Love

Advertised Vs Actual Product16%+0.21

Item as described

It really works

Does what it says

Value For Money12%+0.38

Good value

Excellent Value for Money

fair price

Quality-Overall11%+0.91

Excellent product

Very effective product

Happy with product

Ease Of Use10%+0.94

easy to use with clear instructions

Easy to use

This spray is very easy to use

Spray/Flow9%+0.20

Excellent spray

A spray that actually works

Good effective spray

Return

0.5% Return rate 18% Fixable by listing

Functionality-Overall22%▇▇▆▆▆█

Did not work

Not effective

Doesnt work properly

Spray/Flow14%▃█▆▅█▂

Can didn't spray just dribbled down my hands when pressed

Doesn't spray well

This CAN NOT be sprayed onto any survice AT ALL

Advertised Vs Actual Product12%██▃▃▄▆

misleading product information

Not as described

Wrong description

Leak-Proof11%▅▇█▃▆▆

However, it arrived leaking

This appeared to be from a leaky seal on the bottle

spray product supplied leaks onto fingers through trigger pull

Defective Material/Parts6%▃▄▇█▄▆

FAQ

Common Zero in Flea Killer questions

Answered from the same tracked data.