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Yooje

Fail

The top 5 brands take 96% of clicks, so Yooje is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£77K/yr91K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
85%top-5 click share · 7 brands · 10 sellers

Flapen Score

Yooje against its category

The dotted line is the Home & Garden average. Past it, Yooje is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yooje market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yooje 91K times last year and spent an estimated £77K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.9%
Market size, estimated
£77Ka year
Top search term
yooje pillows39K searches a year

02 · Price

A sale here is worth £29.04.

Listings sell for £29.04 on average, from £17.68 to £50.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.04 that is £0 to £3K a year per listing.

Average price
£29.04inside the $15 to $100 sweet spot
Price range
£17.68–£50.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #206 within Home Textiles. It carries 321 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
18%
Out of stock, average day
17.4%
Average rank
#206in Home Textiles
Average rating
3.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
11

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Yooje products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7

Sellers

10

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

2%

  • Jltree38%
  • imuounl23%
  • YUNTA22%
  • Generic9%
  • Oursouion3%
  • Sofslee3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yooje search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 31.6× · 9 of 12 months tracked

Search terms

Top Yooje search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yooje pillows39K/yr
  • yooje16K/yr
  • yooje pillows uk10K/yr
  • yooje pillow14K/yr
  • yooje anti snoring pillow10K/yr
  • yooje pillows sale2K/yr

Reviews and returns

What reviews say buyers love and hate about Yooje

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Advertised Vs Actual Product”
1.0%of orders come back
“Doesnt really do as advert says”
A buyer, on “Advertised Vs Actual Product”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yooje questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data