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Yooje

Fail

The top 5 brands take 96% of clicks, so Yooje is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£77K/yr91K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
85%top-5 click share · 7 brands · 10 sellers

Flapen Score

Yooje against its category

The dotted line is the Home & Garden average. Past it, Yooje is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yooje market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yooje 91K times last year and spent an estimated £77K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.9%
Market size, estimated
£77Ka year
Top search term
yooje pillows39K searches a year

02 · Price

A sale here is worth £29.04.

Listings sell for £29.04 on average, from £17.68 to £50.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.04 that is £0 to £3K a year per listing.

Average price
£29.04inside the $15 to $100 sweet spot
Price range
£17.68–£50.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #206 within Home Textiles. It carries 321 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
18%
Out of stock, average day
17.4%
Average rank
#206in Home Textiles
Average rating
3.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Yooje products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Jltree38%
  • imuounl23%
  • YUNTA22%
  • Generic9%
  • Oursouion3%
  • Sofslee3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yooje search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 31.6× · 9 of 12 months tracked

Search terms

Top Yooje search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yooje pillows39K/yr
  • yooje16K/yr
  • yooje pillows uk10K/yr
  • yooje pillow14K/yr
  • yooje anti snoring pillow10K/yr
  • yooje pillows sale2K/yr

Reviews and returns

What reviews say buyers love and hate about Yooje

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product29%−0.29

Doesnt really do as advert says

Don't buy from this seller very misleading

Not as described

Comfort-Overall21%+0.42

Struggle with buying a comfy pillow

not very comfortable goes out of shape

Over priced and not comfortable

Value For Money19%−0.15

Too expensive

Overpriced

Over priced

Quality-Overall13%−0.23

not the quality expected

Poor Quality, offers no support an absolute waste of money

Size-Overall8%−0.05

It's a lot bigger than i thought

Love

Comfort-Overall31%+0.42

very comfortable

Couples guests has complimented how comfortable it is

Really comfy ive had really good night sleep since buying these pillows

Sleep Quality24%+2.10

it is incredibly comfortable to sleep on

Sleep well all night

Perfectnights sleep

Cushion13%+0.94

Super comfy pillows, good price and ideal for our rentals

Excellent pillows

these pillows are perfect for that

Quality-Overall12%−0.23

Would say pillow is a good quality

Good product

Good quality for the price

Soft Feel4%

Very soft & comfortable

Soft pillows

Smooth

Return

1.0% Return rate 18% Fixable by listing

Soft Feel16%▁█▁▅▁▁
Advertised Vs Actual Product12%▁█▄▁▁▁

Doesnt really do as advert says

Don't buy from this seller very misleading

Not as described

Comfort-Overall12%█▁▁█▁▁

Struggle with buying a comfy pillow

not very comfortable goes out of shape

Over priced and not comfortable

Cushion10%▄█▁▄▁▁
Quality-Overall10%▇▁▅▄▁█

not the quality expected

Poor Quality, offers no support an absolute waste of money

FAQ

Common Yooje questions

Answered from the same tracked data.