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Yogurt Pot

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -21.7% this quarter, so Yogurt Pot is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£60K/yr150K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
43%top-5 click share · 29 brands · 61 sellers

Flapen Score

Yogurt Pot against its category

The dotted line is the Home & Garden average. Past it, Yogurt Pot is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yogurt Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yogurt Pot 150K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.0%
Market size, estimated
£60Ka year
Peak month
September3.8× the quietest month
Top search term
yoghurt pots79K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £4.83 to £19.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.99 that is £999 to £2K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£4.83–£19.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£999–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #109 within Food Storage. It carries 672 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
9.3%
Average rank
#109in Food Storage
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
672per listing
Listings tracked
40

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Yogurt Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

61

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

43%

Top 20: 85%

Open market

45%

  • ComSaf15%
  • Brabantia10%
  • Sistema10%
  • NBBENG10%
  • Mitsemmo5%
  • OATOLOGY5%

Demand

Yogurt Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Yogurt Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoghurt pots79K/yr
  • yoghurt pot10K/yr
  • breakfast tupperware11K/yr
  • granola pots14K/yr
  • granola pots with lids4K/yr
  • yoghurt pots with lids24K/yr
  • yoghurt container4K/yr
  • breakfast meal prep containers4K/yr

Reviews and returns

What reviews say buyers love and hate about Yogurt Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes26%−0.24

Rusty lid

already rust in lid

They rust

Size-Overall9%+0.50

Too small

is bigger

Small jars

Leak-Proof6%

Not leakproof

NOT leakproof as advertised

It leaks

Quality-Overall6%+0.91

Poor quality glass

Bad quality

The lid is very bad quality

Durability5%−0.06

Broke on first use

The jar broke

Spoons snapped after second use

Love

Quality-Overall17%+0.91

The quality of the containers is good

The quality feels really solid

Decent quality

Leak-Proof16%

Does not leak

It is leak proof

no leakage

Size-Overall12%+0.50

The lids fit well

these fit perfectly

Fits my sistema lunch box

Ease Of Use7%+0.47

it's very handy

Easy to use

these are easy to do

Strength6%+0.43

sturdy little containers

Good and sturdy

The glass feels reasonably sturdy

Return

1.0% Return rate 72% Fixable by listing

Size-Overall60%████▇▇

Too small

is bigger

Small jars

Leak-Proof8%█▆█▆▇▇

Not leakproof

NOT leakproof as advertised

It leaks

Defective Material/Parts4%▃▄▅█▅▂
Rusts/Corrodes4%▁▁▁▆█▇

Rusty lid

already rust in lid

They rust

Color4%▄▄▂▃▄█

as mint green wouldn't have been my first choice

has not taken on any colour

Not the colour advertised

FAQ

Common Yogurt Pot questions

Answered from the same tracked data.