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Yoghurt Maker

a concentrated shelf (top 5 take 87% of clicks) — Yoghurt Maker doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 27Growth 24Conversion 25Competition 11Returns 77Price range 95Avg price 95Brand share 12Review moat 73Quality gap 75
This niche Category average

Is Yoghurt Maker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yoghurt Maker is a £111K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.

Yoghurt Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.5% over the last 90 days and 2.0% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr6K
Search volume / yr-1.5%232K
Conversion rate2.0%
Avg price£23.66

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers6 · 10
Top-5 product click share87%
Open market5%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews571

Top Yoghurt Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • lakeland51%
  • VonShef24%
  • EasiYo8%
  • OKYUK6%
  • Trendi6%
  • Country Trading Co.5%
  • Open — no brand owns it (0%)

Yoghurt Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR2.0%Products8Brands6Top 5 Brands95%OOS Rate0.0%Rating4.3★Reviews571Avg BSR#8
7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Yoghurt Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yoghurt maker83K/yr
  • yogurt makers72K/yr
  • yogurt maker40K/yr
  • yogurt maker machine10K/yr
  • yoghurt maker uk6K/yr
  • luvele yogurt maker7K/yr
  • greek yoghurt maker4K/yr
  • yoghurt makers5K/yr
  • lakeland yoghurt maker3K/yr

What reviews say buyers love and hate about Yoghurt Maker

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Ease Of Use32%

Ease of use

Quality-Overall17%

Excellent product and the yogurt it make is brilliant

Value For Money14%

well worth the money

Cooking Experience4%

Great yogurt maker

Advertised Vs Actual Product3%

does the job

What buyers complain about

75% of reviews
Temperature Control25%

does not give the temperature control or the timer

Instructions/User Manual/Troubleshooting14%

I agree that the instructions could be better

Quality-Overall11%

Unfortunately, this one doesn't make yogurt of the same quality as the old one

Heating7%

which is 150 degrees f - more than hot enough for the 100 f needed for microbial growth lol

Value For Money5%

Waste of money

Yoghurt Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Temperature Control
16%
3Size-Overall
11%
4Heating
10%
5Material Quality
8%

Common Yoghurt Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yoghurt Maker 41/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 8 tracked products. Search demand moved -1.5% over the last 90 days.
Search demand for Yoghurt Maker on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.