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Yoghurt Maker

Fail

The top 5 products take 87% of clicks, so Yoghurt Maker is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£111K/yr232K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
87%top-5 click share · 6 brands · 10 sellers

Flapen Score

Yoghurt Maker against its category

The dotted line is the Home & Garden average. Past it, Yoghurt Maker is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoghurt Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoghurt Maker 232K times last year and spent an estimated £111K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.0%
Market size, estimated
£111Ka year
Peak month
January1.6× the quietest month
Top search term
yoghurt maker83K searches a year

02 · Price

A sale here is worth £23.66.

Listings sell for £23.66 on average, from £17.84 to £33.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £23.66 that is £12K to £18K a year per listing.

Average price
£23.66inside the $15 to $100 sweet spot
Price range
£17.84–£33.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Small Kitchen Appliances. It carries 571 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#8in Small Kitchen Appliances
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yoghurt Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • lakeland51%
  • VonShef24%
  • EasiYo8%
  • OKYUK6%
  • Trendi6%
  • Country Trading Co.5%
  • Open — no brand owns it (0%)

Demand

Yoghurt Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Yoghurt Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoghurt maker83K/yr
  • yogurt makers72K/yr
  • yogurt maker40K/yr
  • yogurt maker machine10K/yr
  • yoghurt maker uk6K/yr
  • luvele yogurt maker7K/yr
  • greek yoghurt maker4K/yr
  • yoghurt makers5K/yr
  • lakeland yoghurt maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoghurt Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Temperature Control25%−0.33

does not give the temperature control or the timer

Poor control of temperature

No thermostat

Instructions/User Manual/Troubleshooting14%+0.18

I agree that the instructions could be better

am delighted to say that aside from a couple of dud starts. my fault for not reading the instructions correctly

However I did find the instructions a bit vague

Quality-Overall11%

Unfortunately, this one doesn't make yogurt of the same quality as the old one

Not a good product

Heating7%0.00

which is 150 degrees f - more than hot enough for the 100 f needed for microbial growth lol

it had got so hot on the way that it detroyed my delicate probiotic cultures

Value For Money5%−0.01

Waste of money

Love

Ease Of Use32%+2.53

Ease of use

Quick and easy to make

I find this yogurt maker very easy to use

Quality-Overall17%

Excellent product and the yogurt it make is brilliant

Excellent product

good items

Value For Money14%−0.01

well worth the money

Excellent value

Great price

Cooking Experience4%+0.46

Great yogurt maker

Excellent, easy yogurt maker

Makes perfect yogurt

Advertised Vs Actual Product3%−0.02

does the job

Just what I was looking for

Return

1.9% Return rate 20% Fixable by listing

Functionality-Overall19%▃▅▆▇█▇

Didnt work just as thin as milk with added

Temperature Control16%█▇▃▃▄▅

does not give the temperature control or the timer

Poor control of temperature

No thermostat

Size-Overall11%█▄▆█▂▄
Heating10%▄█▅▅▇▄

which is 150 degrees f - more than hot enough for the 100 f needed for microbial growth lol

it had got so hot on the way that it detroyed my delicate probiotic cultures

Material Quality8%▄▁▆▅▆█

FAQ

Common Yoghurt Maker questions

Answered from the same tracked data.