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Yoga Bolster

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $54K a year here, so Yoga Bolster is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£54K/yr149K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
34%top-5 click share · 22 brands · 30 sellers

Flapen Score

Yoga Bolster against its category

The dotted line is the Home & Garden average. Past it, Yoga Bolster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Bolster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Bolster 149K times last year and spent an estimated £54K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.4%
Market size, estimated
£54Ka year
Peak month
January1.5× the quietest month
Top search term
yoga bolster91K searches a year

02 · Price

A sale here is worth £25.74.

Listings sell for £25.74 on average, from £5.68 to £41.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.74 that is £0 to £3K a year per listing.

Average price
£25.74inside the $15 to $100 sweet spot
Price range
£5.68–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #128 within Home Textiles. It carries 449 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
16.3%
Average rank
#128in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
48

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Yoga Bolster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

30

Est. top-5 brand share

70%

Top 20: 99%

Est. top-5 click share

34%

Top 20: 78%

Open market

26%

  • TokSay20%
  • NGT new guide steps19%
  • Yoga-Mad13%
  • TOPROUD11%
  • Amazon Basics7%
  • #DoYourYoga4%

Demand

Yoga Bolster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Yoga Bolster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yoga bolster91K/yr
  • yoga bolster cushion31K/yr
  • yoga bolster buckwheat7K/yr
  • yoga bolster pillow6K/yr
  • yoga pillow bolster4K/yr
  • bolster yoga5K/yr
  • yoga bolsters4K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Bolster

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Hard Feel”
0.6%of orders come back
“Far too soft”
A buyer, on “Hard Feel”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yoga Bolster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data