Yoga Bolster
MaybeReturns run at only 0.6% of orders. But shoppers spend only $54K a year here, so Yoga Bolster is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £54K/yr149K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 34%top-5 click share · 22 brands · 30 sellers
Flapen Score
Yoga Bolster against its category
The dotted line is the Home & Garden average. Past it, Yoga Bolster is stronger. Inside it, weaker.
Market
The Yoga Bolster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoga Bolster 149K times last year and spent an estimated £54K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £54Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- yoga bolster91K searches a year
02 · Price
A sale here is worth £25.74.
Listings sell for £25.74 on average, from £5.68 to £41.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.74 that is £0 to £3K a year per listing.
- Average price
- £25.74inside the $15 to $100 sweet spot
- Price range
- £5.68–£41.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #128 within Home Textiles. It carries 449 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 75%
- Out of stock, average day
- 16.3%
- Average rank
- #128in Home Textiles
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 449per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Yoga Bolster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TokSay Yoga Bolster Pillow - Extra Firm & Supportive for Yin Restorative and Prenatal Yoga - Soft Durable and Machine Washable (Black)
- Price
- £29.63
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 3y ago

NGT Yoga Bolster Pillow Rectangular Cushion with Foam Wedges Washable Suede Cover Meditation Support with Handles (Purple 63 * 25 * 15 cm)
- Price
- £32.98
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago

TokSay Yoga Bolster Pillow - Extra Firm & Supportive for Yin Restorative and Prenatal Yoga - Soft Durable and Machine Washable (Grey)
- Price
- £29.62
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 2y ago

NGT Yoga Bolster Pillow Rectangular Cushion with Foam Wedges Washable Suede Cover Meditation Support with Handles (Grey 63 * 25 * 15 cm)
- Price
- £32.76
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 5y ago

TOPROUD Yoga Bolster Pillow Rectangular Yoga Pillow for Restorative Meditation Bolster Meditation Cushion with Carry Handle 70 * 27 * 15 CM
- Price
- £24.80
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
Trending
90-day click momentum
Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 1y ago

TokSay Yoga Bolster Pillow - Extra Firm & Supportive for Yin Restorative and Prenatal Yoga - Soft Durable and Machine Washable (Grey)
- Price
- £29.62
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 2y ago

Haninj Cork Yoga Mat Non Slip Unique Design Natural Cork Tpe Material Fitness Exercise Mat with Carry Bag and Strap For Home Pilates Aerobic Gym & Workout 72 X 24 (Red-Mandala)
- Price
- £22.85
- Rating
- 4.3/5
- Reviews
- 163
- Age
- 2y ago

NGT Yoga Bolster Pillow Rectangular Cushion with Foam Wedges Washable Suede Cover Meditation Support with Handles (Green 63 * 25 * 15 cm)
- Price
- £32.60
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 5y ago

Yoga-Mad Yoga Bolster Eco Friendly Buckwheat Bolster 61cm x 23cm Removable Washable Cover Ideal for Yoga Meditation and General Support (Purple Trim)
- Price
- £33.05
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 2y ago
Newest
by launch date
TOPROUD 2 Pcs Yoga Bolster Pillow with Meditation Cushion Set Rectangular & Crescent Zafu with Removable Washable Cover Set of 2 Support Pillows for Yoga Mindfulness and Floor Sitting
- Price
- £32.47
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

TOPROUD Yoga Bolster Pillow Rectangular Yoga Pillow for Restorative Meditation Bolster Meditation Cushion with Carry Handle 70x27x15cm Blue
- Price
- £24.65
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 9mo ago

TOPROUD Yoga Bolster Pillow Rectangular Yoga Pillow for Restorative Meditation Bolster Meditation Cushion with Carry Handle 70 * 27 * 15 CM (Purple)
- Price
- £24.88
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 9mo ago

Myga Buckwheat Support Bolster Pillow Soft & Comfortable Yoga Cushion for Restorative & Pregnancy Yoga Organic Buckwheat Filling and Removable Cotton Cover with Carry Handle 63 x 25cm (Teal)
- Price
- £28.79
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 11mo ago

TOPROUD Yoga Bolster Pillow Rectangular Yoga Pillow for Restorative Meditation Bolster Meditation Cushion with Carry Handle 70 * 27 * 15 CM
- Price
- £24.80
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
30
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
34%
Top 20: 78%
Open market
26%
- TokSay20%
- NGT new guide steps19%
- Yoga-Mad13%
- TOPROUD11%
- Amazon Basics7%
- #DoYourYoga4%
Demand
Yoga Bolster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Yoga Bolster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yoga bolster91K/yr
- yoga bolster cushion31K/yr
- yoga bolster buckwheat7K/yr
- yoga bolster pillow6K/yr
- yoga pillow bolster4K/yr
- bolster yoga5K/yr
- yoga bolsters4K/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Bolster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too soft
This is too spongy
Way too soft
It's like a soft flimsy cushion
Would not recommend this its just a glorified oblong cushion
Glorified cushion, total rip off
Could be cheaper though
expensive
Pricey
Cover bigger than the bolster so not a tight fit
Not fit for purpose
I expected it to be a little bigger
Too slippery
The problem is that it is not grippy enough on neither the floor nor the top surface
not grippy enough to be a yoga mat its not fit for purpose
Love
good quality with cover bag
Excellent quality just the job for my yoga class
Good quality
Exactly as described
Better than expected
Exactly what I needed
Good value
Great product at a fair price :-
Good value for money
The set includes both a rectangular bolster and a crescent-shaped cushion, which is useful for different positions, whether for yoga, meditation, or just more comfortable floor sitting
A good firm bolster cushion
The cushions hold their shape well
It is also very soft and stretchy
The covers are soft
Soft, beautiful and supportive
Return
0.6% Return rate 42% Fixable by listing
Cover bigger than the bolster so not a tight fit
Not fit for purpose
I expected it to be a little bigger
Poor quality
Very poor product quality
This is very poor quality - the filling in a hyoga bolster should be denser than this
It's like a soft flimsy cushion
Would not recommend this its just a glorified oblong cushion
Glorified cushion, total rip off
False advertising
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Bolster questions
Answered from the same tracked data.









