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Yoga Bolster

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $54K a year here, so Yoga Bolster is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£54K/yr149K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
34%top-5 click share · 22 brands · 30 sellers

Flapen Score

Yoga Bolster against its category

The dotted line is the Home & Garden average. Past it, Yoga Bolster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Bolster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Bolster 149K times last year and spent an estimated £54K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.4%
Market size, estimated
£54Ka year
Peak month
January1.5× the quietest month
Top search term
yoga bolster91K searches a year

02 · Price

A sale here is worth £25.74.

Listings sell for £25.74 on average, from £5.68 to £41.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.74 that is £0 to £3K a year per listing.

Average price
£25.74inside the $15 to $100 sweet spot
Price range
£5.68–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #128 within Home Textiles. It carries 449 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
16.3%
Average rank
#128in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Yoga Bolster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

30

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

34%

Top 20: 78%

Open market

26%

  • TokSay20%
  • NGT new guide steps19%
  • Yoga-Mad13%
  • TOPROUD11%
  • Amazon Basics7%
  • #DoYourYoga4%

Demand

Yoga Bolster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Yoga Bolster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga bolster91K/yr
  • yoga bolster cushion31K/yr
  • yoga bolster buckwheat7K/yr
  • yoga bolster pillow6K/yr
  • yoga pillow bolster4K/yr
  • bolster yoga5K/yr
  • yoga bolsters4K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Bolster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel11%−0.11

Far too soft

This is too spongy

Way too soft

Cushion9%−0.04

It's like a soft flimsy cushion

Would not recommend this its just a glorified oblong cushion

Glorified cushion, total rip off

Value For Money8%+0.37

Could be cheaper though

expensive

Pricey

Size-Overall6%−0.04

Cover bigger than the bolster so not a tight fit

Not fit for purpose

I expected it to be a little bigger

Grip5%−0.04

Too slippery

The problem is that it is not grippy enough on neither the floor nor the top surface

not grippy enough to be a yoga mat its not fit for purpose

Love

Quality-Overall25%+2.07

good quality with cover bag

Excellent quality just the job for my yoga class

Good quality

Advertised Vs Actual Product9%+0.47

Exactly as described

Better than expected

Exactly what I needed

Value For Money9%+0.37

Good value

Great product at a fair price :-

Good value for money

Cushion7%−0.04

The set includes both a rectangular bolster and a crescent-shaped cushion, which is useful for different positions, whether for yoga, meditation, or just more comfortable floor sitting

A good firm bolster cushion

The cushions hold their shape well

Soft Feel5%

It is also very soft and stretchy

The covers are soft

Soft, beautiful and supportive

Return

0.6% Return rate 42% Fixable by listing

Size-Overall24%█▇▅▇▇▇

Cover bigger than the bolster so not a tight fit

Not fit for purpose

I expected it to be a little bigger

Quality-Overall12%▄▂█▂▄█

Poor quality

Very poor product quality

This is very poor quality - the filling in a hyoga bolster should be denser than this

Cushion7%▁█▃▁▃▃

It's like a soft flimsy cushion

Would not recommend this its just a glorified oblong cushion

Glorified cushion, total rip off

Advertised Vs Actual Product5%▃▃█▅▃▃

False advertising

Soft Feel4%▆▁▅█▅▅

FAQ

Common Yoga Bolster questions

Answered from the same tracked data.