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Yeti Lunch Box

Fail

The top 5 brands take 100% of clicks, so Yeti Lunch Box is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£54K/yr75K searches / yr
90-day growth
+82.2%search demand this quarter
Competition
47%top-5 click share · 2 brands · 9 sellers

Flapen Score

Yeti Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Yeti Lunch Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yeti Lunch Box 75K times last year and spent an estimated £54K. All 2 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+82.2%
Conversion, latest week
0.7%
Market size, estimated
£54Ka year
Top search term
yeti lunch box38K searches a year

02 · Price

A sale here is worth £99.38.

Listings sell for £99.38 on average, from £12.08 to £243.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £99.38 that is £0 to £10K a year per listing.

Average price
£99.38inside the $15 to $100 sweet spot
Price range
£12.08–£243.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #218 within Food Storage. It carries 148 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#218in Food Storage
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Yeti Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

0%

  • YETI98%
  • Thermos2%

Demand

Yeti Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Yeti Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti lunch box38K/yr
  • yeti cool bag15K/yr
  • yeti lunch bag18K/yr
  • yeti lunchbox5K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.15

The large is quite large

far to small

Its a very small bag

Value For Money19%−0.07

over priced for what it is

very expensive

Yes, its expensive for a cool box,

Storage Capacity15%−0.07

The folding nature of the top of the bag sucks up volume that can't be used to store things

Barely enough space to fit a small packed lunch

Nowhere near 4.5 litres capacity

Advertised Vs Actual Product4%+0.15

Misleading description

Misleading description. Nowhere near 4.5 litres capacity

Leak-Proof3%

definitely not leakproof

it is not leak proof

Love

Quality-Overall31%+3.06

The build quality is excellent

Great quality item

Wow, such good quality, very strong

Value For Money11%−0.07

Worth the money if you want to match your lunchbox

However we feel it was worth it

Temperature Retention10%+0.82

it all stays cool all day in a warm office

This great, keeps lunch, drinks and snacks cool all day

Size-Overall8%−0.15

Perfect size and does the job as yetis always do

It also fits neatly in the passenger footwell of a Land Rover Defender

Leak-Proof7%

Fed up with containers always leaking so invested in two of these excellent bit of kit does exactly what it says it does or definitely recommend if you dont want anything to leak out

Return

1.1% Return rate 89% Fixable by listing

Size-Overall82%▆▇▅▆▇█

The large is quite large

far to small

Its a very small bag

Material Quality4%▇▁▁█▄▁
Advertised Vs Actual Product2%▁▆█▁▂▂

Misleading description

Misleading description. Nowhere near 4.5 litres capacity

Quality-Overall2%▁▁█▃▃▁
Functionality-Overall1%█▁▅▁▁▂

FAQ

Common Yeti Lunch Box questions

Answered from the same tracked data.