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Yeti Food Flask

Fail

The top 5 brands take 100% of clicks, so Yeti Food Flask is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£32K/yr43K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
81%top-5 click share · 2 brands · 44 sellers

Flapen Score

Yeti Food Flask against its category

The dotted line is the Home & Garden average. Past it, Yeti Food Flask is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti Food Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yeti Food Flask 43K times last year and spent an estimated £32K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
2.9%
Market size, estimated
£32Ka year
Top search term
yeti food container10K searches a year

02 · Price

A sale here is worth £25.65.

Listings sell for £25.65 on average, from £8.64 to £53.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.65 that is £0 to £3K a year per listing.

Average price
£25.65inside the $15 to $100 sweet spot
Price range
£8.64–£53.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #76 within Food Storage. It carries 756 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#76in Food Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
756per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Yeti Food Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • YETI94%
  • STANLEY6%

Demand

Yeti Food Flask search demand

Weekly searches over the year. Pick a range.

800600Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Yeti Food Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti food container10K/yr
  • yeti food flask15K/yr
  • yeti food jar9K/yr
  • yeti food5K/yr
  • yeti soup flask4K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti Food Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.10

not cheap

over priced for what it is

For the price I was very disappointed

Size-Overall20%+1.18

doesn't fit every cup holder

The large is quite large

far to small

Temperature Control9%−0.07

This does NOT keep food warm

Does not keep food warm do as long as stated

Heating8%−0.07

This does NOT keep food warm

falls short for keeping food hot

Does not keep food hot

Leak-Proof6%

definitely not leakproof

it is not leak proof

not leak proof

Love

Quality-Overall33%+2.19

A good quality mug arrived safely just a nice size very pleased no problems

Excellent product

Quality Item

Size-Overall11%+1.18

Its a good size

Perfect size and the opening on top is as wide as the jar, this makes it easier for eating from on the go

It was exactly the size I wanted

Value For Money10%−0.10

Worth the money if you want to match your lunchbox

definitely worth it

However we feel it was worth it

Leak-Proof8%

Does not leak

Fed up with containers always leaking so invested in two of these excellent bit of kit does exactly what it says it does or definitely recommend if you dont want anything to leak out

Great quality, do not leak

Temperature Retention8%

Keep hot coffee for a long

Keeps drinks cold for a long time

it stays cold for hours even in direct sunlight

Return

1.5% Return rate 75% Fixable by listing

Size-Overall65%▅▅▇▅▆█

doesn't fit every cup holder

The large is quite large

far to small

Material Quality7%▅▁▁█▆▁
Quality-Overall3%▆██▄▇▁

feels like a low quality afterthought

Functionality-Overall3%█▅▄▁▃▁
Leak-Proof2%█▄▁▁▁▃

definitely not leakproof

it is not leak proof

not leak proof

FAQ

Common Yeti Food Flask questions

Answered from the same tracked data.