yellow tissue paper
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,002.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.95avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 29K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.61–£7.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yellow tissue paper is a £21K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
yellow tissue paper market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 15.1%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
24%
- NEBURORA28%
- SALTECH13%
- Iedahcit Packaging11%
- Artmaxx10%
- Deva Designs8%
- Bouiexye6%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -65.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 6.1×
Top yellow tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEBURORA Yellow Tissue Paper for Gift Bags - 60 Sheets 14 x 20 Inch Bright Yellow Packaging Paper for Gift Wrap Filler Crafts Birthday Wedding Sunflower Party
NEBURORA£4.584.7★3,972 rev
20 Sheets of Yellow Tissue Paper-20x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow
SALTECH£3.344.7★89 rev
5 Sheets of Yellow Tissue Paper-20 x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow
Iedahcit Packaging£2.084.6★57 rev
Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts
Artmaxx£4.184.8★9 rev
NEBURORA Assorted Yellow Tissue Paper Set 60 Sheets Wrapping Paper Art Paper Crafts 3 Yellow Colours for Sunflower Theme Party Decorations DIY Autumn Thanksgiving Gift Wrapping
NEBURORA£4.944.6★1,893 rev
Newest
by launch date
Premium Tissue Paper Sheets 50x75cm - Gift Wrap & Craft Paper Multi-Pack Vibrant Colours & Themed Mixes for Present Wrapping Hampers & Art Projects (5 Yellow 30 x 20 Inch)
floral supplies£2.990 rev
Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts
Artmaxx£4.189 rev
Yellow Tissue | 8 Sheets of Tissue Paper | 2 Packs Each with 4 Sheets Premium Quality Tissue | Biodegradable Packaging | Each Sheet 50x70cm Ideal for Gift Wrapping and Crafting
Deva Designs£3.2968 rev
Pack of 10 Yellow Acid Free 50 x 70cm Tissue Paper Sheets
Janrax£3.3446 rev
60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts
Cydaluya£4.13575 rev
Trending
90-day click momentum5 Sheets of Yellow Tissue Paper-20 x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow
Iedahcit Packaging£2.084.6★
Premium Tissue Paper Sheets 50x75cm - Gift Wrap & Craft Paper Multi-Pack Vibrant Colours & Themed Mixes for Present Wrapping Hampers & Art Projects (5 Yellow 30 x 20 Inch)
floral supplies£2.990.0★
60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts
Cydaluya£4.134.6★
20 Sheets of Yellow Tissue Paper-20x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow
SALTECH£3.344.7★
Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts
Artmaxx£4.184.8★
What buyers say about yellow tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“nice colour”
“Good variety”
“good value for crafts”
“Ideal for presents”
“good size and quality overall”
“As described”
“Great tissue”
“Very easy to use”
“substantial”
What buyers complain about
“Only for small items”
“theyre very small and thin”
“Not so durable”
Top return reasons
Common questions
- Is yellow tissue paper profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the yellow tissue paper niche?
- 14 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in yellow tissue paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 0.2%.
- When does demand for yellow tissue paper peak?
- Demand peaks in Mar–Apr; the busiest month runs 6.1× the quietest.
- What does it cost to enter the yellow tissue paper niche?
- Listings span £1.61–£7.20; the average listing price is £3.95 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.