Skip to content

Yellow Tissue Paper

soft demand (-65.6% this quarter) — Yellow Tissue Paper doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 5Growth 0Conversion 99Competition 41Returns 99Price range 0Avg price 11Brand share 59Review moat 62Quality gap 24
This niche Category average

Is Yellow Tissue Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yellow Tissue Paper is a £21K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.

Yellow Tissue Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -65.6% over the last 90 days and 17.8% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr6K
Search volume / yr-65.6%29K
Conversion rate17.8%
Avg price£3.95

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers14 · 21
Top-5 product click share60%
Open market30%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,002

Top Yellow Tissue Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • NEBURORA28%
  • SALTECH13%
  • Iedahcit Packaging11%
  • Artmaxx10%
  • Deva Designs8%
  • Bouiexye6%

Yellow Tissue Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR17.8%Products17Brands14Top 5 Brands70%OOS Rate15.1%Rating4.6★Reviews1,002Avg BSR#102
4K3KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 6.1×

What reviews say buyers love and hate about Yellow Tissue Paper

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Color45%

nice colour

Quality-Overall18%

Good variety

Value For Money15%

good value for crafts

Gifting Purpose5%

Ideal for presents

Size-Overall3%

good size and quality overall

What buyers complain about

63% of reviews
Size-Overall42%

Only for small items

Thickness17%

theyre very small and thin

Durability4%

Not so durable

Yellow Tissue Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Color
25%
3Thin
13%
4Thickness
8%
5Quality-Overall
5%

Common Yellow Tissue Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Tissue Paper 39/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -65.6% over the last 90 days.
Search demand for Yellow Tissue Paper on Amazon United Kingdom peaks in Mar–Apr, where the busiest month runs 6.1× the quietest.