Skip to content

Yellow Tissue Paper

Fail

Demand is soft, at -65.6% this quarter, so Yellow Tissue Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£21K/yr29K searches / yr
90-day growth
-65.6%search demand this quarter
Competition
60%top-5 click share · 14 brands · 21 sellers

Flapen Score

Yellow Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Yellow Tissue Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yellow Tissue Paper 29K times last year and spent an estimated £21K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-65.6%
Conversion, latest week
17.8%
Market size, estimated
£21Ka year
Peak month
March6.1× the quietest month
Top search term
yellow tissue paper26K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £1.61 to £7.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£1.61–£7.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 1,002 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
15.1%
Average rank
#102in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,002per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Yellow Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • NEBURORA28%
  • SALTECH13%
  • Iedahcit Packaging11%
  • Artmaxx10%
  • Deva Designs8%
  • Bouiexye6%

Demand

Yellow Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 6.1×

Reviews and returns

What reviews say buyers love and hate about Yellow Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.21

Only for small items

Small sheets

Slightly Small

Thickness17%−0.09

theyre very small and thin

It's suitable for wrapping gifts though you'd need several layers as they are too thin

Durability4%−0.01

Not so durable

not as durable as my Supermarket,s own

Love

Color45%+0.95

nice colour

Great colours

great colour palette

Quality-Overall18%+1.63

Good variety

Good quality

Good quality, easy to cut and shape and colours are very vibrant

Value For Money15%+1.06

good value for crafts

Great value

Good value

Gifting Purpose5%+0.57

Ideal for presents

Great for presents

Perfect all year round for gifts etc

Size-Overall3%−0.21

good size and quality overall

Return

0.2% Return rate 66% Fixable by listing

Size-Overall40%█▁▅▄▃▂

Only for small items

Small sheets

Slightly Small

Color25%▁█▂▄▅▃
Thin13%▁█▁▃▆▅
Thickness8%▁▁▁▄▅█

theyre very small and thin

It's suitable for wrapping gifts though you'd need several layers as they are too thin

Quality-Overall5%▁▁█▁▁▁

FAQ

Common Yellow Tissue Paper questions

Answered from the same tracked data.