Yellow Ribbon
prices mostly outside the sweet spot ($1.66–$6.66) — Yellow Ribbon doesn't clear our bar today.
Flapen Score
Is Yellow Ribbon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yellow Ribbon is a £34K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Oct. Verdict: Skip it — 43/100.
Yellow Ribbon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.9% over the last 90 days and 13.6% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Yellow Ribbon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
XEANCO 10mm Lemon Yellow Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
G2PLUS 20mm Gold Yellow Ribbons: 22m Gift Wrapping Ribbon
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 1y ago
JEKUGOT 2 Rolls Beige Yellow Ribbon 20mm x 22m Satin Ribbons Fabric Beige Present Ribbon for Gift Wrapping DIY Crafts Wedding Party Cake Florist Car Decoration
- Price
- £5.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Italian Options Grosgrain Ribbon 10mm Strong Plain Yellow Ribbon for Bows Wedding Crafting Sewing Hair Accessories Gift Wrap 10 mm x 10 Metre Roll Yellow
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 4y ago
Italian Options Grosgrain Ribbon 25mm Strong Plain Yellow Ribbon for Bows Wedding Crafting Sewing Hair Accessories Gift Wrap 25 mm x 10 Metre Roll Yellow
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 4y ago
Trending
90-day click momentumItalian Options Grosgrain Ribbon 10mm Strong Plain Yellow Ribbon for Bows Wedding Crafting Sewing Hair Accessories Gift Wrap 10 mm x 10 Metre Roll Yellow
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 4y ago
XEANCO 10mm Lemon Yellow Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
10mm Yellow Ribbon for Gift Wrapping 22M Thick Satin Ribbons Fabric 10mm for Christmas Day Decorative Ribbon Gift Wrapping Ribbons for Crafting Wedding Party Decoration
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2y ago
JEKUGOT 2 Rolls Beige Yellow Ribbon 20mm x 22m Satin Ribbons Fabric Beige Present Ribbon for Gift Wrapping DIY Crafts Wedding Party Cake Florist Car Decoration
- Price
- £5.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
50mm Wide Yellow Ribbon Thick Helloween Satin Ribbon 22m 2 inch Thick Yellow Ribbon for Gift Wrapping Wedding Car Halloween Xmas Birthday Cake Hair Bow Florist Bouquet Crafts Decorations
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 2,292
- Age
- 2y ago
Newest
by launch dateXEANCO 10mm Lemon Yellow Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
JEKUGOT 2 Rolls Beige Yellow Ribbon 20mm x 22m Satin Ribbons Fabric Beige Present Ribbon for Gift Wrapping DIY Crafts Wedding Party Cake Florist Car Decoration
- Price
- £5.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
20mm Golden Yellow Satin Ribbon 22M Fabric Hair String Ribbon for Craft Flower Bouquets Gift Wrapping Wedding Bow Making and Valentines Christmas Decoration (Golden Yellow 2CM)
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 9mo ago
Yellow Ribbon 2cm x 22m 2 Pack Ribbons for Gift Wrapping Lemon Silk Belt for DIY Crafts Party and Cake Decoration Wrapping Silk Belt Gift Party Decorations
- Price
- £4.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
10Yards Yellow Chiffon Ribbon 4CM Wide Wrinkle Polyester Ruffle Ribbon for Bouquet Wrapping
- Price
- £6.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
22
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
26%
- G2PLUS17%
- Italian Options16%
- XEANCO15%
- JEKUGOT12%
- GCS LONDON8%
- ZSYIULIA7%
Yellow Ribbon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, Oct · busiest ÷ quietest = 4.9×
What reviews say buyers love and hate about Yellow Ribbon
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality”
“beautiful colour”
“Value for money”
“As described”
“Good quality and size”
What buyers complain about
50% of reviews“a bit more orange than yellow”
“Down graded not for quality”
Yellow Ribbon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yellow Ribbon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
