Skip to content

Yellow Ribbon

Fail

Prices span $1.66–$6.66, mostly outside the sweet spot, so Yellow Ribbon is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£34K/yr79K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
53%top-5 click share · 14 brands · 22 sellers

Flapen Score

Yellow Ribbon against its category

The dotted line is the Home & Garden average. Past it, Yellow Ribbon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yellow Ribbon 79K times last year and spent an estimated £34K. The top 5 brands take 67% of clicks. Demand peaks in Mar–Apr–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
13.6%
Market size, estimated
£34Ka year
Peak month
October4.9× the quietest month
Top search term
yellow ribbon75K searches a year

02 · Price

A sale here is worth £3.17.

Listings sell for £3.17 on average, from £1.66 to £6.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.17 that is £793 to £2K a year per listing.

Average price
£3.17under the $15 to $100 sweet spot
Price range
£1.66–£6.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£793–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #200 within Sewing. It carries 955 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#200in Sewing
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
955per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Yellow Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

22

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 94%

Open market

26%

  • G2PLUS17%
  • Italian Options16%
  • XEANCO15%
  • JEKUGOT12%
  • GCS LONDON8%
  • ZSYIULIA7%

Demand

Yellow Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Oct · busiest ÷ quietest = 4.9×

Reviews and returns

What reviews say buyers love and hate about Yellow Ribbon

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
0.7%of orders come back
“a bit more orange than yellow”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Yellow Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data