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Yellow Cushion Covers

Fail

Shoppers spend only $48K a year here, so Yellow Cushion Covers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£48K/yr176K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
30%top-5 click share · 34 brands · 41 sellers

Flapen Score

Yellow Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Yellow Cushion Covers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yellow Cushion Covers 176K times last year and spent an estimated £48K. The top 5 brands take 48% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.6%
Market size, estimated
£48Ka year
Peak month
March1.6× the quietest month
Top search term
yellow cushion covers36K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £4.82 to £20.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.40 that is £0 to £1K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£4.82–£20.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #294 within Cushions & Accessories. It carries 1,659 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
83%
Out of stock, average day
12.0%
Average rank
#294in Cushions & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,659per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Yellow Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£958£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

41

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

30%

Top 20: 68%

Open market

44%

  • Hafaa14%
  • Artscope11%
  • CXTAI8%
  • Topfinel8%
  • Moonlight Bedding8%
  • Aeuihmebg7%

Demand

Yellow Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Yellow Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow cushion covers36K/yr
  • yellow cushions29K/yr
  • mustard cushions29K/yr
  • ochre cushion covers20K/yr
  • mustard cushion covers22K/yr
  • ochre cushions15K/yr
  • yellow cushion covers 45 x 458K/yr
  • yellow cushion7K/yr
  • yellow and grey cushions6K/yr
  • mustard yellow cushions5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%−0.08

colour not right

Colours quite muted

the colour was more yellow

Advertised Vs Actual Product15%−0.04

Not same as photos

Not as seen

not what was in the photo so was a bit disappointed

Quality-Overall13%+1.22

look a bit cheap

Not lounge quality

Not what I expected poor quality

Bin Capacity10%−0.08

Terrible one of I had to bin as it had a strip on it

Ease Of Use10%−0.03

so unable to use

Love

Quality-Overall20%+1.22

Good quality and nice and soft

Well made for the price so I'm very pleased

Excellent quality

Cushion19%+1.66

cushions fit well

Very comfortable cushions

Beautiful cushions

Color18%−0.08

Love the colour

Colours are so nice

As described, nice bright colour

Value For Money8%+0.13

Good value for money

Good price

I regard them to be good value

Advertised Vs Actual Product6%−0.04

Just as advertise

Just what I wanted

As described

Return

2.7% Return rate 74% Fixable by listing

Color49%▆▇▆██▅

colour not right

Colours quite muted

the colour was more yellow

Size-Overall15%▅▆▅▄▄█
Cushion7%▆▂█▇▇▆

I thought things was pillow case not happy

I thought these were pillowcases not happy

Material Quality7%▄█▇▅█▇

Material quite flimsy

Quality-Overall7%▃▆█▆▁▃

look a bit cheap

Not lounge quality

Not what I expected poor quality

FAQ

Common Yellow Cushion Covers questions

Answered from the same tracked data.