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54

yarn holder

Worth a look

Shows a thin review moat (88 avg reviews), but soft demand (-38.3% this quarter) keeps it on the watch list.

Market size 20Growth 6Conversion 49Competition 76Returns 85Price range 45Avg price 40Brand share 89Review moat 96Quality gap 76

Review moat

Incredible87.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.93–£23.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.86

avg listing price — sweet spot $15–$100

Market size

Bad£82K

£82K/yr · 191K searches

Growth

Bad-38.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, yarn holder is a £82K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

yarn holder market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
£65K–£87K
units × avg price
Conversion rate
4.0%
Avg BSR
#571
Page quality
0%
Prime
92%
Sponsored
88%
Out of stock
20.9%
Avg brand age
25 months
Avg seller age
214 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

58

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

39%

Top 20: 76%

Open market

49%

  • AFAMITOO13%
  • Littleduckling10%
  • ZMShenMa10%
  • rolu6%
  • OFC Lenw6%
  • Garqitwan6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top yarn holder search terms

  • yarn holder83K/yr
  • wool holder23K/yr
  • yarn holder for crochet21K/yr
  • wool holders when knitting17K/yr
  • wool holders when crocheting11K/yr
  • crochet yarn holder13K/yr
  • knitting wool holder8K/yr
  • yarn holder for knitting6K/yr
  • crochet holder5K/yr
  • crochet wool holder5K/yr
All search terms

Top yarn holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yarn holder

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy to put together”

Quality-Overall17%

“Build quality is solid too”

Ease Of Use14%

“Easy to use”

Value For Money6%

“Worth buying”

Advertised Vs Actual Product6%

“As described”

Strength6%

“its stable to hold on its own”

Design-Overall6%

“Cute design”

Gifting Purpose3%

“A great Christmas present”

Efficiency3%

“does the job magnificently”

Material Quality3%

“It is rock solid”

What buyers complain about

Size-Overall16%

“a 400gm ball of aran dors not fit”

Ease Of Use9%

“if you pull too hard the whole thing comes apart”

Quality-Overall8%

“Not the best looking”

Assembly/Installation7%

“Took a few minutes to put it together with the supplied screwdriver”

Material Quality5%

“Cheap and cheerful yarn holders”

Wood Quality4%

“Holes in the wood dont match up on one side so its not usable”

Strength4%

“Very flimsy not heavy enough for use from a table top very difficult to tighten screws if you have bad hands”

Grip4%

“The cord slips easily at the bottom”

Weight Heavy4%

“Slightly heavier than the Genie so stays upright in use”

Adhesion/Stickiness3%

“I thought they may stick and not run smoothly”

Top return reasons

Size-Overall31%
Functionality-Overall11%
Mechanism Issues8%
Quality-Overall7%
Material Quality6%
Defective Material/Parts5%
Strength5%
Add-Ons/Attachments3%
Assembly/Installation3%
Weight Heavy3%

Common questions

Is yarn holder profitable to sell on Amazon United Kingdom?
The niche generates £82K/yr across 49 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the yarn holder niche?
40 brands and 58 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in yarn holder?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.5%.
When does demand for yarn holder peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the yarn holder niche?
Listings span £4.93–£23.31; the average listing price is £10.86 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.